Resting Ad Face delivers a bi-weekly hot take on building better ad creative. Hosts Jess Cook and Susan Wenograd rant and rave about the latest in ad design, testing methods, creative strategy, audience building, scaling, and more.
Episode 7: This is your sign to test your ads against your personas
If you're showing the same ad creative to all your audiences, you're definitely leaving revenue on the table.
Jess, Susan, and special guest — Marpipe's own Caroline Lowery — spill the tea on:
- why it's important to test your ads against your personas
- what to include in your tests
- customer examples they've lived and learned through
Episode 6: Why ad testing is the ultimate media budget hack
It's time to put your money where your ads are. In this episode, Jess and Susan talk all things budgeting when it comes to testing your ad creative. You'll learn:
• Where you should pull your ad testing budget from
• How much you should budget
• How ad testing helps your media budget work even harder for you
• Whether or not test clicks, conversions, and impressions count against the bottom line
P.S. We've been nominated as one of the Top 50 Marketing Podcasts of 2022. We'll love you forever if you give us a vote to make us #1! https://bit.ly/3e96rjV
ROAS calculator: https://www.marpipe.com/roas-calculator
Why creative testing results should drive your media budget: https://www.marpipe.com/blog/why-creative-testing-results-should-drive-your-media-budget
Why ad creative is your best lever for ROI: https://www.marpipe.com/blog/why-ad-creative-is-your-best-lever-for-roi
Episode 5: Don't sleep on your post-click experience w/ Tyson Quick
You're doing all the right things: iterating on your creative, testing your ads, and scaling the winners. But it's not translating into conversions like you'd hoped. In this episode, Tyson Quick — Founder and Chief Growth Officer of Postclick — joins Susan and Jess to talk about how the cure lies in the post-click experience and why the full buyer journey is greater than the sum of its parts.
Episode 4: CTRL + ALT + DEL the bias out of your ad creative
With all the creative data now available to marketers, there's no place for bias and opinions in today's ad creative. And yet ...
On this episode, Jess and Susan share their personal experiences with how bias gets in the way of creativity and performance, and what you can do to eliminate it from your ad-building process altogether.
Episode 3: A/B testing ain't got nothin' on multivariate
A/B testing alone doesn’t cut it anymore when it comes to ad creative. Even though it’s automated and typically executed in-market, A/B testing delivers the shallowest level of data available. It can tell you which of two or three ads was the higher performer — but never why.
There’s got to be a better way! *blows hair out of face, infomercial-style.*
In episode 3 of Resting Ad Face, our VP of Performance Marketing, Susan Wenograd, and I talked about:
- the major downfalls of A/B testing
- why brands today need a deeper level of creative insights
- how a different kind of creative testing (spoiler alert: multivariate testing) can get you there.
Episode 2: Our five fav ad testing strategies
What creative assets should you test? And which audience should you test with? The answers to those questions can only come from a well-built testing strategy. Jess and Susan cover five you can use for your brand.
Amazing Ad Testing Insights
Let data tell the story!!
MVT will rule them all
Love this podcast. These two ladies are putting MVT on the map. Fantastic, forward-looking marketing insights delivered each time I listen. Highly recommended!
THE BEST PERFORMANCE MARKETING PODCAST!!
My fave marketing podcast by far…. Jess and Susan are AMAZING! Has been so helpful to me as a performance marketer!