Results Through Connection The Joybrand Podcast

In a recent article on LinkedIn News called 41 Big Ideas That Will Change Our World in 2023, number 21 was that social media users will turn their back on the algorithm. Turned off by the trolls and burnt out by the pressure of chasing likes, consumers will begin to reconsider their relationship with big social networks and smaller sites will start gaining popularity.
These will create the safe spaces people really miss from the early days of the internet. And they want to go back to those intimate digital environments. 
This transitions nicely into what I predict will be the third trend that you really need to be aware of when marketing your business in 2023, which is a truth more than it is a trend. 
And that is the magic of human connection. 
I believe that it's the results that come through connection that's often missing from most marketing and sales efforts. And as a result, people are struggling, their launches aren't doing as well and enrollments are down. 
They think it's because of the way in which the world has changed in the last few years, and they're not wrong. 
But most importantly, what's often missing from this analysis is how much of the marketing and sales efforts that have taken place online in the last few years has become extremely impersonal and dehumanized. 
So in today's podcast episode, I'll be sharing with you the third and final truth that you need to know about marketing your business and 2023 and beyond.
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