Retail Media: Context and Opportunity

Takeaways

• Retail media networks provide valuable opportunities for advertisers to reach consumers at their zero moment of truth.
• Audience fragmentation and ad avoidance technology make it difficult for advertisers to reach a broad audience and deliver their message effectively.
• Retailers can realize significant margins from their on-site and off-site retail media sales.
• Measuring the impact of in-store retail media and delivering personalized messaging are ongoing challenges.
• The future of retail media may involve personalized experiences through digital shelf labels or mobile devices.

Chapters

00:00 The Context of Retail Media Networks

03:18 Challenges of Audience Fragmentation and Ad Avoidance Technology

04:41 The Value of Retail Media Networks for Advertisers

07:02 Measuring the Impact of In-Store Retail Media

08:50 Delivering Personalized Messaging in Retail Stores

11:11 The Future of Retail Media