Retail Today with Bob Phibbs - The Retail Doctor Pt. 1

Nowadays, the retail industry has a lot of challenges coming from a fast-paced society that’s constantly evolving. Creating exceptional experiences is a key component that companies should have in order to be competitive and remain relevant. To discuss that, we’ve invited Bob Phibbs. Bob Phibbs, CEO of the Retail Doctor, is an internationally recognized business strategist, customer service expert, sales coach, marketing mentor, author of three books, and motivational business speaker. He has appeared on ABC, Fox, MSNBC, PBS and he and his work have been featured in articles in Entrepreneur, the New York Times and the Wall Street Journal. This is part 1 of a two-part episode with Bob, please look out for part two where we will address the topic of recycling and waste management. We will discuss the role of retailers in this process and what can be done by everyone to create a more sustainable world. Topics covered -The issue of purpose-led brands -Tips for a brand to be competitive -What good in-store execution looks like today -What retailers get wrong when managing their brands -What supplies get wrong when understanding the consumer behavior in-store