Tune into Sidecar's conversations with the leading minds in retail, marketing, and technology. Retail professionals will gain insights that advance their careers and improve their businesses, as we map the future of the retail industry.
Why Facebook Advertising Is Vital to AllHeart’s Revenue Growth
It’s time to rethink how Facebook can help you achieve your e-commerce goals. In this episode, AllHeart paid social manager Randall Evenson explains how Facebook became a critical part of the retailer’s customer acquisition and revenue growth strategy. With granular prospecting and retargeting on Facebook, the medical apparel and equipment retailer was able to implement full-funnel marketing and create a ripple effect that boosted performance on all of its paid marketing channels.
How Retail Marketers Can Ride the “Silver Surge” of Baby Boomer Online Shopping
On this episode of Retail Uncharted, Jasmine Glasheen, thought leader and writer for several retail publications including the Robin Report and The Sourcing Journal, explains how the pandemic solidified Baby Boomers' position as the wealthiest generation. Retail marketers cannot afford to overlook this valuable demographic and should prepare to ride the "Silver Surge."
Level Up Your Marketing Career With the 2021 E-commerce Marketer Survey
Dive into the top takeaways from Sidecar’s 2021 E-commerce Marketer Survey with podcast regulars Mike Farrell and Mike Perekupka and get insights you won’t find in the 50-page report. Tune in to learn what skills sets are most in demand for e-commerce marketers, marketers' top priorities for 2021, and what steps you need to take to advance your e-commerce marketing career.
Retail Uncharted Season One Recap: The Top Moments & Lessons You May Have Missed
The inaugural season of the Retail Uncharted podcast is coming to a close! To recap the season, unpack its biggest lessons, and predict what’s in store for retailers in 2021 and beyond, we gathered our podcast hosts and commentators for a final Season One episode.
More Than a Trend, Omnichannel Retail Is the New Imperative for Retailers
Total Retail Editor-in-Chief Joe Keenan shares key findings and advice from the Top 100 Omnichannel Retailers Report with Retail Uncharted's Mike Perekupka and Mike Farrell. They discuss the biggest trends in omnichannel retail and how services like buy online pickup in store and curbside pickup could save retailers this holiday season.
iProspect CEO Discusses 2021 Digital Marketing Priorities & the Agency’s Winning Partnership with Sidecar
iProspect CEO Jeremy Cornfeldt spoke about the digital marketing agency's biggest priorities for 2021, what online marketing channels retailers should prioritize in the year ahead, and how iProspect’s partnership with Sidecar is setting his team up for future success.