37 episodes

Tune into Sidecar's conversations with the leading minds in retail, marketing, and technology. Retail professionals will gain insights that advance their careers and improve their businesses, as we map the future of the retail industry.

Retail Uncharted Sidecar

    • Business
    • 5.0 • 3 Ratings

Tune into Sidecar's conversations with the leading minds in retail, marketing, and technology. Retail professionals will gain insights that advance their careers and improve their businesses, as we map the future of the retail industry.

    5 Retail Marketing Trends To Watch in 2022

    5 Retail Marketing Trends To Watch in 2022

    The best way to mark the end of 2021 is to synthesize our greatest lessons from the past year and project how those insights will shape the year ahead. That’s Retail Uncharted producer Ellen Harvey’s aim in this episode. She shares the top retail marketing trends covered on Retail Uncharted in 2021 and features excerpts from our best interviews. In this episode, Ellen shares five key strategies and trends that will shape retail marketing in 2022.

    • 17 min
    What Is Influencer Marketing? Many Retail Marketers Don’t Know.

    What Is Influencer Marketing? Many Retail Marketers Don’t Know.

    Influencer marketing involves celebrities getting paid big bucks to promote products on social media, right? Wrong, says influencer marketing expert and author Amanda Russell. Paying Kim Kardashian to take a selfie with your product may boost your reach, but it’s not strategic. In this podcast, Amanda shares how retailers can do influencer marketing right and meet their unique business goals.

    • 29 min
    Customer Loyalty Is More Uncertain & Valuable Than Ever; Here’s How to Get It Right

    Customer Loyalty Is More Uncertain & Valuable Than Ever; Here’s How to Get It Right

    Customer loyalty is more challenging but also more valuable for retailers than ever before, says Retail TouchPoints Editor Adam Blair. In this podcast, he shares findings from the publication's 2021 Customer Loyalty Benchmarks Report. Adam also offers practical strategies for retailers to build loyalty and provide greater value to shoppers.

    • 33 min
    The Key to Untangling the Holiday Supply Chain Knot Is This

    The Key to Untangling the Holiday Supply Chain Knot Is This

    The supply chain backlog is weighing on many retailers’ minds as the 2021 holidays approach. Although shipping delays could eat into profits this year, there are strategies to limit risks, says Sidecar’s Director of Customer Strategy Caroline Overbey Abelson. Innovative retailers are finding ways around the backlog by offering early promotions, setting shopper expectations, and getting creative with ad spend.

    • 18 min
    Online Marketplaces & Thriving Sales Are Hard to Ignore for Retailers

    Online Marketplaces & Thriving Sales Are Hard to Ignore for Retailers

    The level of traffic and sales flowing through online marketplaces cannot be ignored, says Digital Commerce 360 Director of Research Data Jessica Young. She sat down with Retail Uncharted to share key findings from the 2021 Online Marketplaces Report and highlight the successes many online retailers have had on marketplaces. She details winning strategies that leverage marketplaces to jumpstart revenue and customer acquisition. 

    • 57 min
    Google Delays Cookie Ban But Retailers Must Prioritize Privacy Now

    Google Delays Cookie Ban But Retailers Must Prioritize Privacy Now

    Although Google pushed it’s cookie ban to 2023, retailers need to prepare for a cookie-less future now. Shoppers expect greater privacy and security than ever before, says NRF VP of Retail Technology and Cybersecurity Christian Beckner. On this episode of Retail Uncharted, he explains how retail marketers can get privacy and security right while still driving sales.

    • 35 min

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