Retention Means Keeping People Around - Chris Decker - Revenue Today - Episode # 085 Revenue Today

Today, we welcome Chris Decker, the CEO of Salescast. Retention is a function of connection and repetition aka stickiness, so do what it takes to keep people around. Chris dives into what this means in the world of podcasting and some tactics you can employ to help make your podcast stick with your listeners. He also shares how, in the beginning, it would be best to determine your soundtrack or 2 to 3 things that you can say over and over again that communicate with clarity what you and your business do.

Takeaways

Pick the path that you want to grow into by choosing the people your clients follow, selecting your exact ideal client, and exploring partnerships.
Interview-type podcasts have a 67% average completion rate while solo episodes have a 91% completion rate, a staggering statistic that shows how hosts can create retention for their podcasts.
Create a podcasting community, engage with them, and get leads from there.

Quote of the Show

"A typical interview podcast has about a 67% average completion rate if you're a great show. So this is the host and the guest, whereas a solo episode where it's just a host has a 91%+ average completion rate. If people are sticking around longer, they're developing a relationship with the host." - Chris Decker

Connect with Chris in the links below:

Chris Decker
Salescast

Ways to tune in:

Amazon Music
Apple Podcast
Spotify
Google Podcast
YouTube: https://youtu.be/6KEho9RSaHs