Rethink Your Sun Fun with Valerie McMurray, Founder of Luxury Suncare Brand Soleil Toujours

PULL UP YOUR BEACH CHAIR. We’re talking all things sunblock on today’s show. Because summer fun equals sun. And if you’re Generation Coppertone, baby oil, and silver tanning reflectors, sunblock has come a long way baby. 

Meet Valerie McMurray, the founder, and CEO of Soleil Toujours, a line of mineral-based, eco-friendly sun and skincare products. While pregnant, Valerie looked at the sunblocks on the market, saw their long list of chemicals, and thought, “thanks but no thanks.”

We dive into the benefits of mineral sunblock, learn how Valerie pivoted from a career in finance to launch a luxury sun care company, and hear about the two major setbacks that almost derailed her business. Plus, we talk eco-friendly packaging, ocean-safe ingredients, and what it means to be an earth-friendly product.

SHOW NOTES + TRANSCRIPT:
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