28 min
Rethinking Your Loyalty Program — With Halle Stern #Hashtags, The Gartner Marketing & Communications Podcast
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- Marketing
In 2022, consumers belonged to an average of 16.6 loyalty programs. This staggering number has led some brands to look for more creative ways to differentiate their loyalty programs compared to the traditional transactional “earn and burn” programs that are commonly used by consumers.
In 2022, consumers belonged to an average of 16.6 loyalty programs. This staggering number has led some brands to look for more creative ways to differentiate their loyalty programs compared to the traditional transactional “earn and burn” programs that are commonly used by consumers.
28 min