Revenue Alignment Podcast (R.A.P.‪)‬ ICAD Marketing

 💥 New Podcast Alert 💥

The season finale of Revenue Alignment Podcast promises to be legendary!

On  this episode we have Christopher Lochhead 🏴‍☠️ and it is one of the  best and most valuable conversations we've had on the podcast to date

If you've ever wanted to know what it takes to...

✅ Be a radically different Marketer that stands out and gets the respect of your peers

✅ Create a path to be seen as a rock star by leadership within your organization

✅  Make the type of impact as a Marketing leader that goes beyond proving  your value, but creating overwhelming demand for your value

Then you should definitely check out this episode

This isn't a quick listen but a kick back, kick your feet up and listen (in other words it's long but full of gold 😉)

Available on all major podcast platforms

#marketing #categorydesign #demandgeneration #revenuealignment

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With talks of marketing budgets being cut due to a recession it was an opportune time to speak with Abby who has years of experience in the Finance space for some of the biggest brands across the world

In this episode of the Revenue Alignment Podcast she shares her wisdom on:

1️⃣ The importance of seeing your CFO as a partner when it comes to getting budget approval

2️⃣ Why Marketers should think in terms of 3-5 years and not 12 months when it comes to budgeting

3️⃣ The importance of understanding overall business costs - and not just marketing - when making the case for budget

This one is short but packed full of insights every Marketer can benefit from

You can watch the video version on YouTube as well

💥 New Podcast Alert 💥

Our next guest Laura is someone that it was a real pleasure interviewing because of how much energy and insight she brought to the show

In this episode of Revenue Alignment Podcast Laura and I talk about:

1️⃣ Why Marketing Isn’t Valued by Sales in Most companies (and how to change it)

2️⃣ Achieving better alignment between marketing and sales through departmental collaboration

3️⃣ Where to start if no alignment between both functions currently exists

4️⃣ How to use social selling to get internal buy-in and communicate Marketing’s value

You can watch the video version on YouTube @ ICAD Marketing



#marketing #sales #revenuealignment

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This week on Revenue Alignment Podcast we have a chat with Donald



He has extensive experience in Sales and gave some really great advice on how Marketers can better work with Sales to show their value



In this episode we talk about



1️⃣ How to use competitor case studies to create a value-add messaging that creates demand for your offer

2️⃣ How Marketing can help Sales get in front of the right prospects and the right time

3️⃣ How to deliver business value C-Suites care about by attaching a $ value to top of funnel marketing execution



As a bonus he also included a link to his free sales course that I highly recommend you check out https://thesalesevangelist.com/winston



Check out his full episode and as always your feedback is welcomed



#marketing #sales #revenuealignment

💥New Podcast Alert💥   



We've often seen the case around why thought leaderships is important to  building your personal brand, in order to create job and business  opportunities  But what about thought leadership to build your internal brand and  credibility within your organization?  



That's the question I asked our next amazing guest Ashley who broke it  down for us in this episode of Revenue Alignment Podcast   



In it we spoke about   



1️⃣ How to use her 4 Pillars of Thought Leadership to build credibility  and trust within your company as a Marketer 

2️⃣ How to get buy-in from non-marketing functions for employee advocacy  programs  

3️⃣ How to make the business case to get budget to invest in marketing  versus other company-wide priorities    



Listen to the latest episode

💥 New Podcast Alert 💥

Marketing and Sales alignment

Where does it start?

How does it happen?

What's needed from both functions to make it work?

In  this episode I go through and answer these questions to highlight how  Marketing and Sales can work together in a mutually beneficial  relationship

Marketing gets more budget and creative freedom to execute the programs they want to

Sales gets higher quality leads and increased pipeline volume, convert more opportunities, thus increasing revenue (and bigger commissions 😉)

Take a listen and let me know what you think (it's a pretty short listen)


#marketing #sales #revenuealignment