Revisiting the ‘Silverado Weekend Mistake’

In this episode of the Marketing Gets Real podcast, we listen back to Cari and Dana's conversation with Sandra Freeman, VP of Strategic Marketing at Demandbase, a software company helping companies give better account-based experiences (ABX). With all of her experience, she has seen her share of marketing mess-ups! Even seasoned professionals can hit some bumps when working to drive revenue.

Join our hosts, Cari and Dana, as they dive into Sandra's unforgettable moments when everything went wrong, from accidentally misspelling the CEO's name to shedding tears after webinars. The group also discusses their mishaps during in-person events, including the infamous "Silverado Weekend Mistake." Get ready for some real-life stories and valuable lessons learned. Tune in now!

RELATED LINKS

• Connect with Sandra on Twitter and LinkedIn.
• Learn more about Demandbase.
• Learn more about Unreal Digital.