Each episode we will pick apart various PR and marketing topics, demystify the jargon, and give you some practical tips that you can apply to your own business. Plus, we’ll be bringing you the occasional special guest for bonus episodes.
S2. Ep8: Fostering creativity in-house
A common myth surrounding creativity is that it is a skill that you either possess or you don’t. However, when you strip it back being ‘creative’ is simply having the ability to bring something valuable to the world. We discuss how everyone has the capability to be creative, how to home in on your existing skills and use them to the best of your ability in any current or future role. Listen to find out just how creative you already are.
S2. Ep9: Managing the agency pitch process
Pitching to an agency can be daunting, we’re here to talk about the first steps to take when reaching out. We discuss how important it is to know your strategy, what to include in your brief and so much more. Listen to acquire the tools to create a flawless pitch that you can present your chosen agencies with.
S2. Ep7: How to manage change in your organisation
From mergers and acquisitions, to redundancies and growth, changes happen to businesses of all sizes. No matter what the change is, it is important to communicate your intentions clearly and honestly. In this episode we look at change management, what it means and how to handle it correctly.
S2. Ep5: Master the art of Instagram marketing
Instagram is the perfect channel to increase brand awareness, build a community, showcase company culture and values, and ultimately sell products and services. Find out how to master the art of Instagram for your small business, with tips and hacks.
S2. Ep6: How to create and host a webinar
Choosing to host a virtual event can provide many of the benefits without the costs associated with hiring a room. You can launch and perform product demonstrations, give presentations, and deliver messages to thousands of people at a time. Discover the best practices on how to create a webinar to resonate with your audience.
S2. Ep4: The definitive guide to newsletters
Email marketing is one of the most cost-effective ways to stay in touch with your existing customers, website visitors, and potential customers. But, how do you create a newsletter that people will actually read? Listen to our step-by-step guide.