RevOps Champions

Denamico

Why is it that some companies scale faster and more efficiently than others, when they have access to the same resources as everyone else? Funding, head count, resources––these things don’t guarantee success in any business. So, what is it that separates the companies that scale efficiently from the ones that struggle to get off the ground? On RevOps Champions, we talk with some of the brightest minds in B2B leadership to answer this very question. Tune in for insights and tips on how to align your people, streamline your processes, trust your data, and leverage technology to grow your business.This podcast is hosted by Brendon Dennewill, CEO and Co-founder of Denamico, a Diamond HubSpot Solutions Partner and technology consulting firm based in Minneapolis. 

  1. 112 | The Franchise Systems Behind The Back Nine Golf's Growth to 160+ Locations | Brady Carlsen

    2D AGO

    112 | The Franchise Systems Behind The Back Nine Golf's Growth to 160+ Locations | Brady Carlsen

    Brady Carlsen didn't set out to build one of the fastest-growing franchise brands in the country, he walked in as a customer and spotted what insiders couldn't see. As Co-Founder and COO of The Back Nine Golf, Brady shares how a deliberate "less is more" philosophy, no food, no staff, no complexity, became the engine behind 160+ locations and 300 in the pipeline. For franchise operators and RevOps leaders managing distributed networks, this episode is a masterclass in building revenue systems that scale without you in the room. What You'll Learn Why eliminating staffing costs, not adding revenue streams, was the key unlock to Back Nine Golf's franchise modelHow building proprietary software from day one gave The Back Nine Golf the automation and vendor flexibility that off-the-shelf tools couldn'tThe "Rule of 3 and 10", what breaks at each growth stage and how to anticipate it before it spreads across your networkWhy marketing asset delivery (not the product itself) became the first major operational bottleneck at scaleHow The Back Nine Golf's Brand Development Council keeps 160+ franchisees aligned without top-down mandatesThe one thing Brady would build earlier: a disciplined marketing system, and why it matters more than the product at scale Resources Mentioned The Back Nine Golf  IFA (International Franchise Association)Franchise Operations ManualIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    43 min
  2. 111 | From Growth to Scale: How Smart Franchisors Build Systems That Last | John Francis

    APR 1

    111 | From Growth to Scale: How Smart Franchisors Build Systems That Last | John Francis

    John Francis, "Johnny Franchise", has seen franchising from every angle: franchisee, franchisor, multi-unit owner, and now strategic advisor to over 50 brands. In this conversation with Brendon Dennewill, John cuts through the AI excitement with two questions every franchisor board should be asking, and most aren't. What you'll hear isn't just about technology. It's about what actually drives performance at scale: clear leadership, franchisee trust, and the discipline to focus on what really matters. If you're building a franchise system, or helping one grow, this one's worth your time. What You'll Learn The two AI questions every board should be asking, and why most leadership teams can't answer them yetWhy growing and scaling aren't the same thing, and what breaks when you confuse the twoHow franchisee due diligence failures keep showing up as the root cause of underperformance across entire systemsWhy structured communication, not good intentions, is what keeps franchisors and franchisees aligned during rapid growthHow accountability, not strategy, is the real differentiator between high-performing and stagnant franchise organizationsWhy the best AI opportunity in franchising right now is repackaging what's already working, not building something new Resources Mentioned IFA (International Franchise Association)Multi-Unit Franchising Conference Franchise Advisory CouncilsFranchise Mastermind Advisory Board ConsultingIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    43 min
  3. 110 | The Activation Gap: Turning Positioning Into Pipeline | Rob Wormley

    MAR 11

    110 | The Activation Gap: Turning Positioning Into Pipeline | Rob Wormley

    Rob Wormley, Founder of WG and Groundcrew Partners, joins Brendon Dennewill to expose the gap most companies never talk about, the distance between a polished positioning strategy and actual revenue execution. Whether you're running a SaaS startup or a home services franchise, the problem is the same: great frameworks gathering dust in Google Drive while pipeline stalls. Rob shares how he helps leadership teams cut through the noise, pick the right 90-day plays, and build messaging that creates urgency, not just awareness.  What You'll Learn Why positioning is an operational imperative, not a marketing problem, and who should actually own itHow the strategy-to-activation gap silently kills revenue in both tech startups and franchise businessesThe inverted funnel framework Rob uses to move from brand identity → market strategy → 90-day tactical executionWhy AI-generated messaging creates a "same data, same output" commoditization trap, and the human layer that fixes itHow home service franchises can use AI phone assistants to capture revenue they're currently leaving on the tableThe messaging audit every leadership team should run this quarter before spending another dollar on campaignsResources Mentioned WG Groundcrew PartnersChatGPT / Claude / Gemini Google Business ProfileZapposIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    38 min
  4. From MQLs to Revenue: How to Fix Marketing and Sales Misalignment | Ryan Gunn

    MAR 4

    From MQLs to Revenue: How to Fix Marketing and Sales Misalignment | Ryan Gunn

    Ryan Gunn, Founder & Chief Education Officer of Attribution Academy, joins host Brendon Dennewill to unpack why most companies are still getting attribution wrong, and what to do about it. They cover the real roots of sales and marketing misalignment, why chasing MQLs can work against your goals, and how to build an attribution system that drives better decisions instead of interdepartmental conflict. Ryan also shares how AI-powered call transcripts are one of the most underutilized tools in a modern RevOps stack. If you're a founder, revenue leader, or marketing ops pro ready to build trust in your data and get your go-to-market teams aligned, this one's for you. What You’ll Learn Why attribution should create clarity, not competition between teamsThe shift from vanity metrics to revenue-based thinkingHow incentives quietly shape (or sabotage) alignmentThe role leadership plays in unifying go-to-market teamsWhy simple attribution often outperforms complex modelsHow AI and clean data are reshaping revenue decision-makingResources Mentioned Attribution AcademyAttribution Mastery Certification Hubsessed.io Partner Playbook Podcast  HubSpot Breeze Ask Elephant FathomIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    40 min
  5. 108 | Localization & Leadership: Turning Global Strategy into Revenue Growth | Steve Maule

    FEB 25

    108 | Localization & Leadership: Turning Global Strategy into Revenue Growth | Steve Maule

    Steve Maule, Vice President of Global Sales at Acclaro, joins host Brendon Dennewill to explore what happens to revenue teams when growth accelerates, and why clarity and communication are the difference between scaling successfully and exposing misalignment. With over 14 years in the localization and language services industry and a track record that includes onboarding brands like Spotify, IKEA, Nvidia, and Disney, Steve brings a uniquely global lens to challenges every RevOps leader faces. From defining what "qualified pipeline" actually means to knowing when to add structure without killing agility, Steve shares hard-won lessons on building aligned go-to-market teams. The conversation also dives into AI's role in reshaping sales and marketing, and why the localization industry offers a compelling preview of how people's roles evolve rather than disappear.  This episode is essential listening for RevOps professionals, sales leaders, and executives navigating growth at scale. What You'll Learn The two essential levers leaders must use to maintain team alignment and clarity as growth accelerates.How to design a structured 'go/no-go' framework for sales qualification that ensures cross-functional alignment across go-to-market teams.Recognizing and avoiding the risks of fundamentally misaligned Sales and Operations KPIs.The necessary building blocks for an organization to successfully move from simply tracking data to fully operating with it.Localization as a growth engine: understanding the difference between simple translation and driving global scale through cultural nuance.Why new technology like AI becomes 'table stakes' quickly, and where the real people's competitive advantage will lie in the near future. Resources Mentioned Acclaro LinkedIn Sales Tools Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    43 min
  6. 107 | The Results Economy: Aligning Teams for Impact | Shannon Waller

    FEB 18

    107 | The Results Economy: Aligning Teams for Impact | Shannon Waller

    In this episode of RevOps Champions, Strategic Coach partner Shannon Waller shares deep insights into alignment, growth, and long-term team success. She explains why values and vision are the make-or-break factors for scaling, the difference between entrepreneurial and corporate mindsets, and how leaders can foster growth and unique ability. The conversation covers growth mindset, AI in the results economy, and her framework for self-awareness, team awareness, and business awareness.  This is essential listening for founders and RevOps professionals aiming to build aligned, self-managing teams. What You’ll Learn Why alignment on values and vision determines whether a company scales or stallsThe critical difference between corporate and entrepreneurial mindsetsHow to spot and prevent misalignment during hiringWhy reflection, not experience alone, drives real growthShannon’s three-part framework: self-awareness, team awareness, and business awarenessA simple 5-minute communication tool to improve team alignment immediately Resources Mentioned The Team Success HandbookMultiplication by Subtraction Who Not HowMindset No Ego Working Genius Kolbe IndexEntrepreneurial Operating SystemYourTeamSuccess.com Strategic Coach Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    56 min
  7. 106 | From Chaos to Calm: Using Mindset, Data, and AI to Scale Sales | Robert Triggs

    FEB 11

    106 | From Chaos to Calm: Using Mindset, Data, and AI to Scale Sales | Robert Triggs

    In this episode of RevOps Champions, host Brendon Dennewill sits down with Rob Triggs, founder of RTR and creator of the CALM Sales Program, to share his journey and unpack what it really takes to scale revenue and build predictable, high-performing engines without chaos. Rob details his unconventional path, from Xerox service technician to top-performing sales leader, which fundamentally shaped his belief that selling is an act of service, not pressure, a concept he argues is universally applicable. This episode is a must-listen for founders, revenue leaders, and operators who want aligned teams, calmer sales motions, and scalable systems built for the future. What You’ll Learn Why empowerment is the key to scaling without slowing momentumHow misalignment shows up at growth ceilingsWhat separates data-driven companies from teams that just collect dateWhere CRM and automation implementations go wrong and how to get them rightHow AI shifts leaders from reactive reporting to predictive decision-makingWhy belief, mindset, and clarity still matter in an AI-powered organizationResources Working Genius Ceilings of ComplexityDigiMarConCALM Sales ProgramIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    42 min
  8. 105 | Revenue Engine: Making Strategy Real with RevOps and Enablement | Hayden Stafford

    FEB 4

    105 | Revenue Engine: Making Strategy Real with RevOps and Enablement | Hayden Stafford

    In this episode of RevOps Champions, host Brendon Dennewill talks with Hayden Stafford, President and Chief Revenue Officer at Seismic. Drawing on 25+years leading go-to market teams at Microsoft, Salesforce, IBM, and Pegasystems, Hayden explains why modern growth depends on a "well-plumbed" revenue system, where sales, success, support, partners, and service operate as one connected engine.  Hayden reframes enablement as the strategic translation layer that turns boardroom strategy into frontline execution with the right context, content, and coaching inside the flow of work. The conversation also tackles market downturn readiness, the CFO/CRO tension, and the importance of leading indicators, and a pragmatic view of AI adoption.  What You'll Learn How revenue strategy and revenue systems work together to drive resultsWhy enablement is a cross-functional translation layer, not just trainingWhat it means for RevOps to move from reporting outcomes to surfacing signalsWhere AI delivers the most value when embedded in daily workflowsThe first alignment levers CROs should focus onHow to recognize when AI adoption stalls before impact shows upResources Mentioned SeismicSatya Nadella Microsoft Dynamics 365 Salesforce AgentforceMicrosoft CopilotIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    42 min

Ratings & Reviews

5
out of 5
5 Ratings

About

Why is it that some companies scale faster and more efficiently than others, when they have access to the same resources as everyone else? Funding, head count, resources––these things don’t guarantee success in any business. So, what is it that separates the companies that scale efficiently from the ones that struggle to get off the ground? On RevOps Champions, we talk with some of the brightest minds in B2B leadership to answer this very question. Tune in for insights and tips on how to align your people, streamline your processes, trust your data, and leverage technology to grow your business.This podcast is hosted by Brendon Dennewill, CEO and Co-founder of Denamico, a Diamond HubSpot Solutions Partner and technology consulting firm based in Minneapolis.