RevOps Champions

Denamico

Why is it that some companies scale faster and more efficiently than others, when they have access to the same resources as everyone else? Funding, head count, resources––these things don’t guarantee success in any business. So, what is it that separates the companies that scale efficiently from the ones that struggle to get off the ground? On RevOps Champions, we talk with some of the brightest minds in B2B leadership to answer this very question. Tune in for insights and tips on how to align your people, streamline your processes, trust your data, and leverage technology to grow your business.This podcast is hosted by Brendon Dennewill, CEO and Co-founder of Denamico, a Diamond HubSpot Solutions Partner and technology consulting firm based in Minneapolis. 

  1. 123 | The Franchise Marketing Blueprint: Content, Psychology & Lifecycle | Chantel Soumis

    21h ago

    123 | The Franchise Marketing Blueprint: Content, Psychology & Lifecycle | Chantel Soumis

    Chantel Soumis, Head of Marketing and Partnerships at Franchise Empire, joins host Brendon Dennewill to challenge how brands are approaching AI, customer engagement, and content strategy in 2026. With two decades of experience as a fractional CMO and franchise marketing leader, Chantel makes the case for human-first marketing, a structured listening tour approach, and a deliberate "anti-AI policy" that protects brand trust. If you lead marketing, revenue, or operations in a franchise or multi-location brand, this episode will reshape how you think about consistency, differentiation, and the real cost of getting it wrong. What You'll Learn Why your customers are your brandThe case for an anti-AI policyWhat the EOS framework reveals about marketing gapsHow listening tours shape content strategyThe hidden cost of AI-generated brand damageWorking Genius and right-seat leadershipCAC and LTV as the marketing "holy grail"Resources Mentioned EOS (Entrepreneurial Operating System)The Six Types of Working Genius by Patrick Lencioni Who Not How by Dan Sullivan HubSpot Culver's Frozen Custard Franchise Business Review (FBR) Survey Vistage Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    39 min
  2. 122 | From Reactive to Proactive: Building a Franchise Brand That Thrives | Sally Facinelli

    Jul 1

    122 | From Reactive to Proactive: Building a Franchise Brand That Thrives | Sally Facinelli

    Sally Facinelli, growth strategist and franchise advisor with nearly 30 years in the industry, joins Brendon Dennewill to challenge the instinct to scale fast and instead make the case for intentional, systems-driven growth. From leadership transitions and organizational clarity to real-time data visibility and the accelerating impact of AI on franchise operations, Sally brings a practitioner's lens to the questions most brands avoid until it's too late. If your franchise is hitting a ceiling and you can't figure out why, this conversation will tell you exactly where to look. What You'll Learn Why pausing momentum actually protects itThe leadership change most growing brands delay too longGrowth exposes problems, it doesn't create themBrand consistency requires more than standards documentsData without adoption is just expensive noiseWhy franchisee success is the real FranDev strategyAI as an efficiency multiplier, not a headcount replacementProactive vs. reactive brands: the COVID test case Resources Franchise Business Coaches (FBCs) IFA (International Franchise Association)  Sally Facinelli's upcoming book – In progress, focused on franchise leadership and sustainable growth (watch for release)Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    40 min
  3. 121 | Beyond Command and Control: Scaling Franchise Relationships | Brian Schnell

    Jun 24

    121 | Beyond Command and Control: Scaling Franchise Relationships | Brian Schnell

    Brian Schnell, Partner and Chair of the Franchise Practice at Faegre Drinker, brings nearly four decades of franchise law, operations, and executive leadership to one of franchising's most persistent tensions: the breakdown between franchisors and franchisees. In this conversation with host Brendon Dennewill, Brian challenges the command-and-control model still used by too many brands and makes the case for a collaborative leadership philosophy rooted in trust, franchisee voice, and unit-level profitability. If you lead or advise a franchise system and want to understand what separates sustainable brands from those that stagnate, this episode is required listening. What You'll Learn Why franchisee voice matters more than franchisee voteThe first habit of highly successful franchise systemsWhen command and control actually destroys brand equityHow leadership gaps compound as systems scaleWhat most franchise disputes actually start asThe role private equity is beginning to play in franchising's futureWhy data without the human element still leads to bad decisionsResources Mentioned 2026 Franchise SummitFaegre Drinker "The Five Habits of the Highly Successful Franchise System"  framework developed by Brian Schnell and Bill Killian"The AI-Driven Leader" by Geoff Woods HubSpot CRM IFA (International Franchise Association)Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    38 min
  4. 120 | The RevOps AI Trap: Why Automating Ambiguity Kills Scale | Casey Cease

    Jun 17

    120 | The RevOps AI Trap: Why Automating Ambiguity Kills Scale | Casey Cease

    Casey Cease, Founder of scalingbusiness.ai, joins host Brendon Dennewill to challenge the most common mistake leaders make when scaling with AI: reaching for tactics before they have a strategy. Drawing on decades of experience across branding, publishing, franchising, and emerging technology, Casey breaks down why operational complexity, people systems, and decision-making clarity must come before any tool deployment. If your team is drowning in subscriptions they don't use, or your franchisees are calling the same repetitive questions, this episode will reframe how you think about AI, automation, and what it actually means to scale. What You'll Learn Why strategy always comes before toolsThe three components of every AI agentSystems that protect people, not just processesWhen to trust AI with a decision (and when not to)The hidden reason leaders resist necessary changeWhat separates high performers in an AI-enabled teamFranchising's "rule of threes and tens" explainedAI as rocket fuel, not a replacementResources Mentioned scalingbusiness.aiPlanify AgencyLucid BooksStrategic Coach  The E-Myth Revisited by Michael Gerber  Scaling Up / Rockefeller Habits by Verne Harnish Predictable Success by Les McKeown  The Five Dysfunctions of a Team by Patrick Lencioni  The AI-Driven Leader by Geoff Woods  Death by Meeting by Patrick Lencioni  Zapier / Make / n8n  ClickUp / TeamGantt   Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    48 min
  5. 119 | From Royalties to Rocket Fuel: Building Profitable Franchise Systems | Michael Iannuzzi

    Jun 10

    119 | From Royalties to Rocket Fuel: Building Profitable Franchise Systems | Michael Iannuzzi

    Michael Iannuzzi, Partner and Franchise Practice Leader at Citrin Cooperman, joins host Brendon Dennewill to unpack the financial and operational fault lines that quietly derail growing franchise systems. From the tension between top-line and bottom-line incentives to the infamous "100-unit ceiling," Michael brings a practitioner's lens to unit economics, royalty self-sufficiency, and the decisions leaders delay until it's too late. If you're scaling a franchise brand and wondering when to rebuild your systems, hire your next leader, or fire yourself from your current role, this episode delivers the framework. What You'll LearnWhy franchisors and franchisees have competing financial interestsThe metric that signals when real growth beginsWhat the "100-unit ceiling" looks like in practiceWhen to fire yourself as a founderHow to build a tech stack from day oneWhat private equity actually looks for in a franchise systemThe rule of threes and tens in franchise growthResources MentionedIFA (International Franchise Association)Restaurant Leadership Conference  Franchise and Fitness Conference (Chicago) Citrin Cooperman Franchise Practice QuickBooks / XERO  FDD (Franchise Disclosure Document) Franchisee Advisory Council (FAC) The Rule of Threes and Tens - Growth framework referenced by CEO of Rakuten Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    40 min
  6. 118 | Operationalizing the Invisible Asset: RevOps Guide to IP Strategy and Valuation | Kary Oberbrunner

    Jun 3

    118 | Operationalizing the Invisible Asset: RevOps Guide to IP Strategy and Valuation | Kary Oberbrunner

    Kary Oberbrunner, Founder of Instant IP and Wall Street Journal bestselling author, joins Brendon Dennewill to challenge everything founders think they know about intellectual property. As AI accelerates IP theft across every industry, from musicians to franchise brands to solo entrepreneurs, Kary makes the case that protecting your ideas isn't a legal formality, it's a revenue strategy. If you've ever said "I don't mind if people steal my ideas," this episode will change how you run your business. What You'll Learn: Why thinking "I'm not an IP company" makes you a commodityThe shift from 17% to 90% intangible asset value in the S&P 500The offensive vs. defensive sides of IP strategyWhy using "TM" may actually invite theftHow AI is creating a new category of IP riskThe "publish, protect, promote" flywheel12 steps to becoming an IP companyResources Mentioned: Instant IP IP Toolbox"You Are an IP Company" by Kary Oberbrunner and Katie RobinoUSPTO (United States Patent and Trademark Office) Story Brand by Donald Miller  Working Genius by Patrick Lencioni  Strategic Coach by Dan Sullivan  Suno  Plaud AIMeta Glasses  Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    45 min
  7. 117 | Proactive Revenue Architecture: Future-Proofing RevOps with IT Stability & AI | Charles Chang

    May 28

    117 | Proactive Revenue Architecture: Future-Proofing RevOps with IT Stability & AI | Charles Chang

    Charles Chang, Founder of Unified Technologies Group (UTG), joins Brendon Dennewill to challenge the way most organizations think about growth, arguing that the real bottleneck is never technology, it's the absence of documented processes, operational leadership, and a culture of prevention. Drawing on his experience in healthcare IT and multi-company ownership, Charles shares how his team is already deploying AI agents to replace repetitive workflows, using a "sandbox-first" rollout approach to avoid costly mistakes. If you're a RevOps leader trying to figure out where AI actually fits in your organization, and how to move fast without creating chaos, this conversation delivers a practical, security-conscious roadmap. WHAT YOU'LL LEARN Why technology always comes last in the scaling orderThe hiring decision that separates scaling companies from stagnant onesWhat a "bookkeeper agent" looks like in a real businessHow to use Delegate and Elevate to identify AI opportunitiesThe sandbox-first rule for rolling out AI safelyWhen SMBs are actually outpacing enterprise on AI adoptionWhy visionaries need operational leaders to survive growth RESOURCES MENTIONED EOS (Entrepreneurial Operating System) Delegate and Elevate (EOS Tool) Kolbe A IndexEOS Rocks / Quarterly Meeting CadenceAI Sandbox TestingLLMs (Large Language Models) Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    42 min
  8. 116 |  The Resilience Roadmap: Crisis-Tested Frameworks for High-Pressure Execution | Dave Sanderson

    May 13

    116 | The Resilience Roadmap: Crisis-Tested Frameworks for High-Pressure Execution | Dave Sanderson

    Dave Sanderson, the last passenger off US Airways Flight 1549, known as the Miracle on the Hudson, brings 37 years of sales leadership and hard-earned crisis experience to a conversation with Brendon Dennewill about what it actually takes to build resilient teams and make decisions under pressure. From the ASSESS Framework and the A-to-I Affinity Model to the VCR leadership structure developed with Chad Jenkins, Dave unpacks the systems that separate leaders who hold the line from those who collapse when pressure compounds. If your organization is navigating uncertainty, low trust, or execution breakdown, this episode is the blueprint you didn't know you needed. What You'll Learn Why trust outranks competence in high-stakes hiringThe three levers for managing your mental state under pressureCaptain Sullenberger's unique ability, and what it means for your teamThe VCR Framework: Vision, Capability, ReachHow the ASSESS Framework works in real-time crisis decisionsThe A-to-I model: Access to Influence to AffinityWhy "proximity is power" is your fastest path to growth Resources Mentioned Resilience Partners Group"Moments Matter" by Dave Sanderson "Never Split the Difference" by Chris Voss "Selling in a Post-Trust World" by Larry Levine Tom Hopkins"The Five Dysfunctions of a Team" by Patrick Lencioni  ASSESS frameworkIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    48 min

Ratings & Reviews

5
out of 5
5 Ratings

About

Why is it that some companies scale faster and more efficiently than others, when they have access to the same resources as everyone else? Funding, head count, resources––these things don’t guarantee success in any business. So, what is it that separates the companies that scale efficiently from the ones that struggle to get off the ground? On RevOps Champions, we talk with some of the brightest minds in B2B leadership to answer this very question. Tune in for insights and tips on how to align your people, streamline your processes, trust your data, and leverage technology to grow your business.This podcast is hosted by Brendon Dennewill, CEO and Co-founder of Denamico, a Diamond HubSpot Solutions Partner and technology consulting firm based in Minneapolis.