33 episodes

More and more, business leaders rely on data and insights to drive revenue. Enabling revenue teams to act on data signals, assess the impact and then adjust model assumptions is an iterative process that requires active collaboration between business and data teams.

We believe that business moves fast, and teams need to iterate on data and insights even faster to drive growth and expansion. RevSignal provides a space for revenue teams and data geeks to come together to define data-driven growth strategies.

RevSignal Immersa

    • Business

More and more, business leaders rely on data and insights to drive revenue. Enabling revenue teams to act on data signals, assess the impact and then adjust model assumptions is an iterative process that requires active collaboration between business and data teams.

We believe that business moves fast, and teams need to iterate on data and insights even faster to drive growth and expansion. RevSignal provides a space for revenue teams and data geeks to come together to define data-driven growth strategies.

    The Data-Driven Revolution in Revenue Operations with Tierney Didier

    The Data-Driven Revolution in Revenue Operations with Tierney Didier

    In this session, you'll learn how to optimize your revenue operations strategy with data-driven precision!



    Explore the transformative world of data-driven revenue operations with Tierney Didier, a RevOps leader at LivePerson, and Aseem Chandra.



    What you’ll gain:



    Mastering Data-Driven Revenue Growth:


    Explore how RevOps teams are evolving into data-centric powerhouses and learn how to adapt and thrive in this data-driven revolution.

    Strategic Decision-Making:


    Uncover the secrets to leveraging data accuracy to make informed decisions in forecasting, customer success, and billing/returns processes. Get the tools and strategies you need to drive results.

    Maximizing Data Impact:


    Learn from LivePerson’s journey in simplifying reporting for actionable insights and discover the strategies to make data relevant for sales teams and other stakeholders. Explore how aligning Salesforce administration with data analytics can boost your organization’s efficiency.


    To join these sessions live and ask your questions, ⁠view our upcoming events here.

    • 32 min
    Mastering User Behavior Analysis for Go-To-Market Growth with Brendan Fortune

    Mastering User Behavior Analysis for Go-To-Market Growth with Brendan Fortune

    In this session, you'll learn how to gain a competitive advantage in the market by analyzing user behavior!


    Join Brendan Fortune, Chief of Staff - Product, Design, and Engineering at Customer.io, and Aseem Chandra as they delve deep into the world of user behavior analysis and its transformative potential for GTM success.


    What You'll Gain:Unlock the Power of User Behavior:


    Discover how to harness the hidden potential within your customer data to make informed decisions that lead to revenue growth and enhanced user engagement.


    Implement Proven Strategies:


    Learn from real-world examples and practical insights as we explore successful cases where user behavior analysis has transformed GTM strategies.


    Unleash the Power of Machine Learning


    Uncover the incredible potential of machine learning to pinpoint and connect with your most valuable customers.



    To join these sessions live and ask your questions, view our upcoming events here.

    • 40 min
    Breaking Boundaries: Moving From Traditional to Product-Led Motions with Anebi Agbo

    Breaking Boundaries: Moving From Traditional to Product-Led Motions with Anebi Agbo

    Check out this session on when to switch from sales-led to product-led.

    Anebi Agbo, Director of Product at ULedger, described how ULedger is evolving from a traditional growth model to a Product-Led Growth (PLG) strategy. Anebi has been a product leader for many years, knows the power of PLG, and has seen the indicators he needs to bring it to ULedger. In this talk, he discussed why he’s making the shift, how his team is going about it, and the challenges that come with the switch.

    What You’ll Learn from this Event:



    Gain practical strategies to set up and optimize your product data intelligence to drive growth.


    Understand the power of transitioning to a Product-Led Growth motion and learn how it can revolutionize your growth strategy.


    Learn how to effectively engage developer and business audiences to drive strategic adoption and innovation.



    To join these sessions live and ask your questions, view our upcoming events here.

    • 37 min
    E-commerce Data Secrets From Leading Digital Commerce Platforms with Elena Leonova

    E-commerce Data Secrets From Leading Digital Commerce Platforms with Elena Leonova

    Check out how we unraveled the secrets behind data-driven strategies that fuel growth in the dynamic world of e-commerce.


    Elena Leonova, current SVP of Product at Spryker, showed us how e-commerce has evolved and how data has emerged as the driving force behind success. We did a deep dive into the intersection of data and e-commerce, focusing on how industry leaders harness data to propel growth, optimize customer experiences, and make strategic decisions.


    What you’ll learn from this session:



    How E-commerce companies of different scopes use data to make decisions. Discover how data-based decision-making can change when working at startups compared to enterprise companies with massive data sets.



    Gain insights into how data collaboration with customers can revolutionize your growth strategies.




    Democratize Insights for Success: Explore Spryker's innovative “Triple Diamond Framework” and learn how democratized data insights can guide your strategic decisions and foster collaboration.



    To join these sessions live and ask your questions, view our upcoming events here: https://www.immersa.ai/events/.

    • 40 min
    Nate Sooter from Smartsheet: Making Product Data Accessible

    Nate Sooter from Smartsheet: Making Product Data Accessible

    Tech companies own so much data. But the teams that need it can’t use it. Too many challenges get in the way.

    So how can organizations remove those challenges so that GTM teams have access to the insights they need?

    Nate Sooter, Senior Business Operations Program Manager at Smartsheet shared how to overcome the bottlenecks in your organization’s data analytics. Discover the strategies and tools that empower business analysts to bridge the gap between data teams and business users.

    By watching this session you will:


    Understand the data challenges product and analytics teams face, especially as they try to collaborate with organizational leaders. The biggest challenges may surprise you! (hint, it’s not performing the analysis)
    Learn how to maximize the value of your data by empowering business analysts within your organization. Data analysts don’t have business context, while business users don’t know how to perform the analysis. Learn how to bridge this gap.
    Hear Nate Sooter’s data story from SmartSheet. How he organized tables with billions of rows, built models to analyze that data, and then made the metrics accessible to functional groups.

    Learn how to break free from your data bottlenecks so that your GTM teams can drive revenue (and not complain about their data problems!).

    • 41 min
    Rayees Pasha at RisingWave Labs: Harnessing Product Data for Growth

    Rayees Pasha at RisingWave Labs: Harnessing Product Data for Growth

    In this engaging session, we will explore the challenges and opportunities in leveraging product data for business growth with Rayees Pasha, Head of Product at RisingWave Labs.

    RisingWave labs runs an open-source product and now offers services in the cloud, and is developing its product analytics to begin driving revenue growth.

    In this session you will:


    Gain a deeper understanding of the differences between open-source and SaaS models and their impact on data collection and analysis.
    Learn how to effectively analyze customer behavior using usage data and consumption metrics, and discover strategies to automate outreach based on customer consumption patterns.
    Discover best practices for integrating product usage data into marketing and sales tools, and explore advanced tools suitable for managing back-end usage data.

    • 39 min

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