Everything is right on time. Yes, it’s time to start following the dream, the calling, the nudge you have to do something different, right now. The world needs different and the world needs more of you.
In this podcast Amber McCue explores the timing of success and growth. It’s the Right on Time life. It is a new way of living that will bring you more joy, less overwhelm, and show you how to get everything you want in both business and life.
Your podcast guide, Amber, went from a single mom at the age of 18 to running two successful businesses that allow her the freedom to work from anywhere with her family. Now it’s your turn!
Episode 48: The Myth of the One-Size-Fits-All Golden Ticket
I am a huge fan of businesses (especially small ones!) that seek to do something different... and create something better.
One of the perks of running my online coaching business is that I can do it anywhere — over the past two years I’ve moved multiple times, including to Ethiopia!
But not every business has been able to handle the COVID-19 pandemic and lockdowns with ease.
Trust me, I know!
Say what you will about the pandemic, but it created a big
Episode 47.5: Why Your Sales Stink (And How to Fix It)!
Does it ever seem like you’re just shouting into a marketplace full of a zillion people doing exactly what you’re doing?
Do you feel like your message is getting lost in all that noise?
Maybe… you need to lower your voice to a whisper.
That’s the advice given by my favorite sales guru, Colin Boyd, the creator of the Sell from Stage Academy and the author of the Sell With Story guide.
The trick? You have to whisper the right words into the right ears!
Here’s the thing: if you want your webinar (or any lead generation creation) to really resonate with your audience, you need to change what you talk about — and how you talk about it.
“What I realized was my course wasn’t the problem. It was how I was talking about my course. No one cares about my course, all they care about is their problems,” Colin says. “You shouldn’t obsess about your product. You have to obsess about the problem.”
Let me repeat that for the people in the back: no one cares about your course.
They only care about their problem.
So, that’s the hook you need to use to get them engaged. Figure out the right words, aim them at the right ears, and you’ll be practically printing money!
In the latest episode of the Right on Time podcast, Colin spills some pretty mind-blowing secrets about listening to what your audience REALLY wants and how to turn a run-of-the-mill webinar into a sales powerhouse through the magic of infusion selling.
If you just asked “what the heck is infusion selling?!”, then you NEED to hit play right now! It’s a game-changer!
In my latest podcast episode, you’ll discover:
The big mistake people make when teaching on free webinars (that winds up costing them conversions) Why you should infuse selling throughout your seminar — instead of tacking on an obvious pitch! How to use ‘micro-decisions’ to boost your audience’s level of commitment!
Remember to subscribe on iTunes, Google Play, and Stitcher!
01:47 Meet Colin Boyd
02:21 Selling from the stage
05:46 Numbers & conversion rates
09:16 “Why isn’t this selling??”
12:06 Getting people to connect
15:09 Sales as service
16:53 You gotta commit!
21:11 How micro-decisions work
24:34 Engagement & infusion selling
26:52 Transitioning to the pitch
28:14 Listening to our audiences
31:02 The 3 questions your audience is asking
32:54 Obsess about the problem, not the product
34:40 Final guidance
36:14 Free training > ambermccue.com/colin
Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue
Mentioned in this episode:
About Colin Boyd
Colin Boyd has spent the last 8 years in coaching, corporate training, and keynote speaking around the world, enabling people to become the best version of themselves. He helps speakers, coaches, and consultants increase their influence and leverage their passion into a successful business.
Minisode 8: Is Personal Development Holding You Back?
[0:11] "Running a business is the greatest personal development journey you will ever go on"
[0:29] Identifying areas in your business that you need to improve on
[0:45] "You need to leverage the strengths that you have right now and marry your business model design up and your team building up with who you are and where you are right now"
[1:06] Aligning your business to where you want to be
[1:18] How to approach things to improve on in your business
[2:08] "When I'm in busy season, sometimes I get quiet and less communicative proactively with my team. Is that great? No. That's not necessarily great. Can I do better? Yes."
[2:40] Hiring someone with the mindset that complements yours
[3:53] "We cannot predict the future. What we can do is we can plan for today and we can plan for where you are going."
[4:08] African Proverb that you can apply to your business development
[4:22] Design your business strategy with where you are and where you are going in mind
[4:37] Embracing and acknowledging your business quirks
Minisode 7: Modern CEOs - How to Stop Overcomplicating Money in Your Business
[00:26] "It’s incredibly important that we look closely at our numbers and we look closely at our financials as we are growing our businesses."
[00:48] "Take a look at your financials daily -- what's coming in and what's coming out"
[01:13] "You might look at your numbers differently at different seasons."
[01:57] Strategy on how to determine and manage your profit
[02:20] What is a profit margin
[02:45] How to track your profitability for the year 2021
[03:13] "What gets measured, gets done. Gets our focus. Gets our attention."
[03:31] Difference between the sales number and revenue
[04:19] Ways to augment your money review using simple tools
[04:41] How looking at your revenue provides momentum
[05:02] "Everytime a sale comes, we're doing the happy dance."
[05:19] Should you track your expenses individually?
[06:39] "Having your eyes on this is gonna fuel you and give you so much more awareness around your financials."
[06:55] When to do your financial review
047: Expansion During a Pandemic? Yes, You Can!
I have a very special guest for you in this episode. I’m chatting with the one … the only … Joanna Tiger, my incredible business partner in my boudoir photography business, Three Boudoir!
Joanna is an amazing businesswoman (and an amazing woman, period). Together, we built Three Boudoir up from a spark of an idea to a multi-city, scaled-up photography business, to an empowerment empire with online and in-person services and resources (throughout the middle of a pandemic, no less).
046: It’s Evolution, Baby! How to Adapt to a 2020 World
If you’ve been following me for a while, you know much I value a great plan!
(That’s why I hold a Planathon every year!)
I’ve always considered intention to be a major aspect of any successful plan.
That’s why, each year, I set a new overarching intention for my life and business. I use that intention to guide the steps I take and to shape how I SHOW UP -- in business and life.
And with the change and confusion and overwhelm that has come up for so many of us this past year, I’ve been thin
Right on Time Message is Life and Biz Changing
Amber’s “right on time” message is life and business changing. Amber has a unique perspective of encouraging growth and mindset shifts while simultaneously building a separate business. Amber’s message is “right on time” for myself and my growing businesses. Fabulous nuggets and encouragement.
Such a great show!!
Absolutely love this show and the theme of “right on time” which is such a mindset shift to adopt in this life of entrepreneurship. Could not agree more that it all happens right on time and this show gives you tips and tools to succeed!
I love Amber!
Amber always brings the inspiration! I love listening to her and being in her communities because she keeps me on my A game! She is so fun, relatable, and all things AMAZING CEO!!!