34 min

Right People, Right Companies: How to Launch ABM as a Manufacturer w/ Sangram Vajar‪e‬ The Manufacturing Executive

    • Entrepreneurship

You can market your products just about any way you want to. You can pour money into trade shows, pay-per-click campaigns, or print ads. Personally, I'm a big advocate of inbound marketing, but inbound means playing a very long game. Because of that, I advocate supplementing inbound with identifying the right people from the right companies for a special sales-plus-marketing solution. I'm talking about account based marketing (ABM).  Now if you want to learn about ABM, go see Sangram Vajre, author, co-founder at Terminus, and the man who sired ABM from 50,000 feet in the air. Or you can just listen to this episode of the podcast where Sangram and I talk about: A solid definition of ABM What intent data is and how to use it Why you shouldn't treat all your accounts the same How small to mid-sized businesses can apply ABM methodology Resources we talked about: ABM is B2B: Why B2B Marketing and Sales Is Broken and How to Fix It Account-Based Marketing for Dummies To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify, or here.

You can market your products just about any way you want to. You can pour money into trade shows, pay-per-click campaigns, or print ads. Personally, I'm a big advocate of inbound marketing, but inbound means playing a very long game. Because of that, I advocate supplementing inbound with identifying the right people from the right companies for a special sales-plus-marketing solution. I'm talking about account based marketing (ABM).  Now if you want to learn about ABM, go see Sangram Vajre, author, co-founder at Terminus, and the man who sired ABM from 50,000 feet in the air. Or you can just listen to this episode of the podcast where Sangram and I talk about: A solid definition of ABM What intent data is and how to use it Why you shouldn't treat all your accounts the same How small to mid-sized businesses can apply ABM methodology Resources we talked about: ABM is B2B: Why B2B Marketing and Sales Is Broken and How to Fix It Account-Based Marketing for Dummies To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify, or here.

34 min

Top Podcasts In Entrepreneurship