Ring leader: How ŌURA became an icon of the wearable health movement

In this episode of The Speed of Culture podcast, Matt Britton sits down with Doug Sweeny, Chief Marketing Officer at ŌURA, to explore the evolution of the smart ring from a niche sleep tracker into a cultural symbol for performance and longevity. Doug shares how ŌURA leverages the accuracy of the finger to provide a holistic view of health, including women’s health and stress tracking, while integrating AI to act as a personal health advisor. The conversation also covers ŌURA’s unique approach to brand building through the "Give Us the Finger" campaign and the importance of resilience in a fast moving marketing landscape.

Follow Suzy on Twitter: @AskSuzyBiz

Follow Doug Sweeny on LinkedIn

Subscribe to The Speed of Culture on your favorite podcast platform.

And if you have a question or suggestions for the show, send us an email at suzy@suzy.com

Hosted on Acast. See acast.com/privacy for more information.