Rising Tide Greenville Christi Johnson

Today, Victoria Yates shares with us mindset shifts that will impact your life & business. Victoria is an intuitive eating & body image coach for women. Her passion is to support women in becoming their best selves through feeling better in their bodies both physically & mentally.

Rising Tide is a community that exists to empower the creative economy & unite small business owners in the spirit of community over competition. We believe that you were built to belong, that you’re not alone, and that there’s power in community.

Follow Victoria Victoria-yates.com

@nondiet_rn

Follow Christi christijohnsoncreative.com @christijohnsoncreative

Join Rising Tide: greenville.therisingtidesociety.com

This week we've got another expert to feature for you! Jen Taylor talks to us about How to Balance the Core Areas of Your Business. Overwhelmed by all the tasks you have to manage and wonder how you will accomplish it all? Jen suggests a simple solution!! You won't want to miss this one! 

Follow Jen at jentaylorconsulting.com or @jentaylorconsulting
Join Jen's Facebook Group

Follow Christi at christijohnsoncreative.com or @christijohnsoncreative

Join RTS at greenville.therisingtidesociety.com

About Jen:

Owner and founder of Taylor’d Events, Jennifer Taylor carries over 15 years of wedding planning and has earned a wealth of knowledge throughout her career. While running her own business, she had the pleasure of working alongside highly innovative and talented creatives throughout the industry and beyond. 

She noticed that many creatives are predominantly right-brained—wildly imaginative and expressive, but missing the necessary structure to create logical systems in their companies. In launching Jen Taylor Consulting, she made it her mission to help creatives build streamlined workflows, processes, and procedures so they can grow their business and spend their time on what they love most — their craft, their family, and their life.

Jen’s systematic knowledge of the inner workings of creative businesses has brought her to national stages and major industry publications. She has spoken at conferences like The Special Event, NACE Experience, and ILEA, as well as chapter-based events for NACE, The Wedding Network, ABC, and Western Washington University. Her expertise has also graced the pages of WeddingWire EDU, Special Events, Catersource, Book More Brides, Honeybook, and Wedding Planner Magazine.

Outside of work, you can typically find her traveling throughout the West Coast or in Maui — the two markets her company serves for destination events. She also has a penchant for cooking and can often be found sipping on a refreshing glass of wine. 

Nichole Lauren joins me to talk about her story as a multi-passionate entrepreneur! Nichole is the owner of Nichole Lauren Photography. She shares with us how she built her business from the ground up as a young photographer, and how she continued her business even during law school. 

Now, as a Real Estate Attorney, Nichole juggles full-time work with her full-time passion of being a business owner. Nichole is also the creator of The Styled Event, a luxury styled shoot experience for photographers, videographers, and content creators. 

We had such a blast talking, and anyone starting a business, looking to start a side-venture, or just wanting to get that spark back into their work would benefit from this episode! 

You can find Nichole at @_nicholelauren

Learn more about Rising Tide at greenville.therisingtidesociety.com

Follow Christi at @christijohnsoncreative

You belong here. You are not alone. You matter. This is what I want you to know as we relaunch Rising Tide next month. 

Stay current on the meetings at our facebook group or our website (sign up for the email list!)

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TuesdaysTogether Greenville is the Local Chapter of the Rising Tide Society, a community that exists to empower the creative economy & unite small business owners in the spirit of community over competition. We believe you were built to belong, that you're not alone, and there is power in community. 

On today’s episode, we’re taking a break from spotlighting local business owners to bring in an expert. Today I’m chatting with Google Analytics Expert, Christie Osborne. Christie owns Mountainside Media, a marketing agency that specializes in ads, analytics and market research.

She’s a proud data nerd who uses marketing data and research to develop scalable strategies for busy event pros. Simply put, Christie has a passion for turning data into dollars. This is what gets her clients off the marketing hamster wheel and on the path to sustainable marketing success.

On this episode, we talk about how you can use the information from Google Analytics to bring more traffic to your website & get more qualified leads in your inbox. She shares with us her 3-question framework that will empower you to achieve your goals & make sense of the data from Google Analytics.

Connect with Christie Osborne:

mountainsidemedia.com - don’t forget to download her freebie 5 Key google Analytics Every Wedding Pro Should Know linked on her home page.

@mtnsidemediaco

Connect with Christi Johnson:

christijohnsoncreative.com

@christijohnsoncreative

Find out more about The Rising Tide Society:

greenville.therisingtidesociety.com

@tuesdaystogethergvl

Episode Summary:

When it comes to any data, you just need to know what information you’re looking for and what action to take based on that information. If you know what action you need to take, you can begin to ask the right questions and use the data to your advantage.

For Google Analytics, there are 3 basic questions you need to start with. First, how much traffic are you getting? For local, events-based small businesses, you need to see at least 1200 sessions a month.

Next, you need to find out if the traffic you’re getting comes from the right people. Are they qualified leads? If you’re an event pro, it’s the traffic you’ll want will be in marrying age, about 25-35 years old. Your metrics will also skew to a specific gender depending on your industry. And then, you’ll want to make sure it’s local traffic. As a Greenville-based business, you want to make sure most of your traffic is coming from Greenville or nearby cities. Think about your target audience and who is typically hiring your services. That’s the kind of demographics you want to see on your page.

The third basic question to ask about your data is are the people visiting my site interested in working with me? You can tell this through which pages they’re spending the most time on. If they want to work with you, it should be your services page, your investment page, your inquiry page, your about page. If a lot of traffic comes from Pinterest, it might be your blog page. But this is where it starts to get dicey. If they’re just visiting your blog page and not the other pages, it’s likely they’re just going to your site for inspiration and not because they actually want to work with you.

What about website designs that are one page only? Christie says to think about the average time someone would spend on your page to thoughtfully engage with the content. That’s what you want to see on the site. If they’re clicking away fast, they probably aren’t interested in working with you. One thing you can do to increase engagement is to have a video on your site. It should talk about what transformation will take place from working with you. You can also develop some custom metrics that an analyist like Christie can help set up.

Christine is the owner of Baking Sweet Scents, a bakery located in Simpsonville. She offers small batch treats that busy people can enjoy, share, and gift to others. She does both wholesale and retail sales, corporate gifts, and weddings.

TuesdaysTogether Greenville is  the local chapter of The Rising Tide Society - a community that exists to empower the creative economy and unite small business owners in the spirit of community over competition. We believe that you were built to belong, that you’re not alone, & that there is power in community.

Find Christine at bakingsweetscents.com

Find Christi at christijohnsoncreative.com

Learn more about TuesdaysTogether at greenville.therisingtidesociety.com