Rising Tide Startups

Rising Tide
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Rising Tide Startups

Rising Tide Startups is a unique, bi-weekly Business interview podcast, hosting some of today's most exciting early-stage solopreneurs, startups founders and side hustlers. With a great lineup of guests around the world, Rising Tide Startups is an "Apple Podcasts Favorite." Subscribe and listen each episode, as we help "All Boats Rise in a Rising Tide!"

  1. APR 15

    9.05 – Mike Faraci – Red Button Media

    What if you could grow a business without ads or cold calls? That’s exactly what Mike Faraci set out to prove and did. Now the Founder & CEO of Red Button Media, Mike helps brands rise above the noise with authentic, story-driven video content. But his path didn’t start with a marketing budget or a polished campaign. It started with one camera, a clear message, and a commitment to post on LinkedIn for 500 days straight. In this episode of the Rising Tide Startups, we talk with Mike about how he built a media company from scratch without spending a dime on ads or picking up the phone for cold outreach. Mike shares how he developed systems around strategic content, how to speak to a “Target Viewer Persona,” and why trust-building starts with showing up as yourself online. This isn’t just a conversation about content strategy, it’s about discipline, self-belief, and doing the unscalable work when no one’s paying attention. Whether you're a solopreneur, startup founder, or just tired of growth tactics that feel fake, Mike’s story is a reminder that showing up with purpose and consistency can still beat the algorithm. Key Takeaways: Consistency beats perfection. It’s not about being flawless, it’s about being there. Show up regularly and let the momentum build. Content replaces cold calls. Done right, consistent content creation brings in warm, inbound leads—no ads, no chasing. Trust is built through familiarity. Every scroll-by impression adds up. People trust faces they recognize. Be visible. The cost of silence is high. If you're not showing up, your competitors are. Inaction has a price. Put a face to the brand. Personal content outperforms faceless brands. Relatability wins. Capture attention instantly. You’ve got only 3–5 seconds to lead with value or lose the moment. If you're not creating content in 2025, you're already behind. Organic visibility isn’t optional anymore, it’s the baseline. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with Mike: LinkedIn: linkedin.com/in/mikefaraci  Red Button Media:: https://www.hittheredbutton.com/  Instagram: https://www.instagram.com/themikefaraci/  Youtube: https://www.youtube.com/mikefaraci  Tiktok: https://www.tiktok.com/@mike.faraci  Closing thought: “If you’re not building a founder-led brand, you’re leaving trust, visibility, and opportunity on the table. Mike proves that showing up consistently isn’t optional—it’s the new competitive edge.” Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsors:  Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2024! Have you ever considered starting your own podcast for your company or brand?  Podbrandmedia.com can help.  Affordable and effective in content creation and lead generation!

    49 min

  2. MAR 29

    9.04 – Ken Mack – Acquire.fi

    Ken Mack doesn’t follow the traditional path of entrepreneurship—he skips the startup phase entirely. Instead of building from scratch, he focuses on acquiring and scaling existing businesses, often using little to none of his own capital. In this episode of the Rising Tide Startups podcast, we chat with Ken Mack, an investor, also known as “The Eccentric Entrepreneur” due to his unconventional approach to building wealth. Ken shares his strategy of acquiring established companies, from his beginnings in Glasgow to managing a diverse portfolio of businesses worldwide. Ken dives into the tactics that have helped him scale rapidly, focusing on the power of leveraged buyouts (LBOs) and seller financing to minimize personal financial risk. He emphasizes the importance of tracking key metrics like Customer Acquisition Cost (CAC) and Lifetime Value (LTV) to ensure sustainable growth.  Beyond financial strategies, Ken discusses the mindset shifts required for success—embracing discomfort, thinking long-term, and continuously learning. He also highlights the importance of strategic networking for finding new opportunities. Ken's journey is a powerful reminder that wealth is built by seizing opportunities where others see obstacles and that the right mindset can turn even the most unconventional paths into success stories. Here are the key takeaways from the conversation: Established businesses are safer bets. Proven cash flow and systems reduce the risk compared to starting from scratch. Leverage other people’s money (OPM). Using LBOs (leveraging buyouts) and seller financing allows for business acquisitions without tying up personal capital. Target retiring business owners. Baby boomers represent a goldmine of acquisition opportunities. Cash flow is king. Focus on cash flow over profit margins for sustainable growth and debt management. Efficiency and remote management. Building reliable teams and systems enables managing multiple businesses from afar. Mindset is everything. Getting comfortable with risk and embracing the unknown is essential for success. Entrepreneurship is a ‘lifestyle,’ not just a career choice. Success comes from discomfort and pushing limits. Buy businesses at 1x free cash flow, and sell at 2–3x EBITDA. This increases valuation before exiting. Start small, gain experience, and build networks.  Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with Ken: LinkedIn: https://www.linkedin.com/in/kenmackofficial  Facebook: https://web.facebook.com/KenMack/  Instagram:: https://www.instagram.com/kenmack/  Website:: https://www.kenmack.com/    Closing thought: “You don’t need to reinvent the wheel—buy an existing business and scale it.” Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsors:  Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2025! Have you ever considered starting your own podcast for your company or brand?  Podbrandmedia.com can help.  Affordable and effective in content creation and lead generation!

    43 min

  3. MAR 15

    9.03 – Will Milliken – SwoopScoop

    This Episode - Turning an Unlikely Business into a Multi-Million Dollar Success Meet Will Milliken, president of a fast-growing dog waste removal company and founder of the President of Swoop Scoop® and founder of Poop Scoop Millionaire™. What started as a small side hustle has become a booming business with multiple locations and a thriving online community for aspiring entrepreneurs. Will shares how he transitioned from digital marketing to home services, why the pet waste removal industry took off, and the key strategies that helped him scale. With a focus on exceptional service and customer care, Swoop Scoop® has grown into a leading company serving thousands of satisfied clients. We also cover the marketing strategies that work (and don’t), building a standout brand, and the importance of fast customer response times. Plus, Will shares the surprising lessons he learned from a failed partnership with Pizza Hut and how he’s preparing for national expansion. Key Takeaways: Standardized, flat-rate pricing works best: customers prefer knowing costs upfront. Fast response time is critical: answering inquiries quickly sets businesses apart in home services. Professional branding (uniforms, truck wraps, CRM systems) increases trust and allows for premium pricing. Scaling starts with predictable lead generation. The biggest bottleneck is acquiring customers consistently. Marketing experiments matter. Facebook ads, Google SEO, and wrapped trucks work best, while some partnerships (like pizza box ads) miss the mark. Standardized operations make scaling easier. A clear system for hiring, training, and customer acquisition makes franchising a real possibility. Track Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (LTV): understanding these numbers earlier could have cut growth time in half. Anticipate bottlenecks as you scale: hiring, vehicle acquisition, and equipment logistics become challenges as the business grows. If you don’t know how to acquire customers, your business will struggle. If you're not willing to start a poop scooping business, you're probably not going to start any business. Will’s journey proves that even the most unexpected businesses can be wildly profitable with the right systems and mindset. Ready to think outside the box (or the yard)? This episode will change the way you look at service businesses. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with Will: Swoop Scoop: https://swoopscoop.com  Poop Scoop: https://www.skool.com/poop-scoop-millionaire  LinkedIn: https://www.linkedin.com/in/william-milliken Youtube: https://www.youtube.com/@Scoop-Start  Blog: https://scoopstart.com/    Closing thought: “Big opportunities come from solving everyday problems. Price smart, systemize, and scale—success will follow.” Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsors:  Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2024! Have you ever considered starting your own podcast for your company or brand?  Podbrandmedia.com can help.  Affordable and effective in content creation and lead generation!

    29 min

  4. JAN 28

    9.02 – Mohamed “Mo” Ahmed – Boundless Founder Community

    How Failing Forward can become a blueprint for entrepreneurial success! Mohamed "Mo"Ahmed, founder of the Boundless Founder community and author of The Inside Out Entrepreneur, shares his journey from a corporate career at Microsoft and AWS to navigating the unpredictable world of startups. After starting his first company in 2017, Mohamed faced tough challenges—including a failed acquisition—that pushed him to rethink his approach to leadership, resilience, and mindset. In this episode of the Rising Tide Startups Podcast, Mohamed talks about how he handled setbacks, pivoted his business, and managed the emotional ups and downs of entrepreneurship. He also explains how his passion for helping others led him to build a community that supports technical founders with the tools and guidance they need to succeed. Through his experiences, Mohamed has learned how to turn failures into opportunities to grow and build something meaningful. Whether you’re just starting out or have years of experience, this episode offers practical advice on staying resilient, finding your purpose, and making progress even when things get tough. Here are the key takeaways from the conversation: The right mindset—resilience, balance, and adaptability—is the most valuable asset for an entrepreneur. A mental conditioning framework can help entrepreneurs understand their journey beyond business metrics, develop mental toughness, and maintain perspective during challenges. Calculating risks and clear thinking under pressure help to prevent mistakes stemming from overconfidence and fear-driven decision-making. Practical tools for resilience allow entrepreneurs to bounce back from setbacks and ensure long-term sustainability. Entrepreneurs must condition loved ones emotionally and financially prepared for challenges. Building and maintaining a strong support system is crucial, including balancing family life with business demands and finding the right mentors for guidance. Entrepreneurship is a balance of chasing success while fearing failure. These opposing forces drive innovation and personal growth. Entrepreneurs need a robust ecosystem—mentors, peers, and supportive families—to sustain them through challenges. Entrepreneurs should ensure their self-worth isn’t entirely tied to their venture’s success to avoid burnout and remain employable. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with Mo: LinkedIn: https://www.linkedin.com/in/mohamedfahmed/ Mohamed F Ahmed: http://mohamedfahmed.com/ X: http://www.twitter.com/MohamedFAhmed   Special Offer for Listeners FREE Rising Tide Exclusive Bundle ($147 value): The Mindset Guide Mental Robustness and Resiliency Workbook Special Chapter: "Recovery Strategies After Setbacks" Available at: www.boundlessfounder.co/risingtide-special 25% discount on Boundless Founder Community membership using code: RISINGTIDE25 Book Reader's Package: Access to monthly group coaching sessions Exclusive entrepreneurial resilience assessment tool Private community access Register at: www.boundlessfounder.co/risingtide-bonus   Closing thought: “Entrepreneurship is about building something bigger than yourself, not just escaping a job or chasing wealth.”   Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsors:  Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2024! Have you ever considered starting your own podcast for your company or brand?  Podbrandmedia.com can help.

    1h 13m

  5. JAN 9

    9.01 – Tekla Tskhvediani – Career Mentor – Tekla Toppings

    In this episode of the Rising Tide Startups Podcast, Tekla Tskhvediani shares how she went from Georgia’s corporate hospitality industry to creating a location-independent career in Bali. She talks about what led her to take that leap, the challenges she faced, and how she built a career that gives her both freedom and fulfillment. Tekla explains why the traditional job-hunting approach, like sending out resumes and hoping for the best, doesn’t work anymore. She shares how showcasing your value, thinking outside the box, and aligning your strengths with market needs can open new doors. From her own journey to the lessons she now teaches as a career mentor, Tekla offers advice for anyone looking to create a career on their own terms. If you’ve ever thought about working remotely, switching careers, or just designing a work life that fits you better, this episode is for you. Tekla’s approach is all about flexibility, creativity, and making career choices that align with the life you want. Here are the key takeaways from the conversation: Offering free value and fostering genuine connections can establish trust and credibility before monetizing your expertise. Confidence in pricing and business growth comes from proven results rather than vague affirmations. Clients benefit more from specific, actionable guidance that reduces decision fatigue than from generic advice. A successful coaching business must balance scalability with maintaining personalized, high-quality support. Traditional job applications are outdated—standing out requires creativity, personal branding, and authenticity. Personal career struggles can become a powerful asset when helping others navigate similar challenges. Sustainable business growth relies on consistent value delivery and authentic relationship-building, rather than aggressive marketing. Overcoming mental barriers and self-imposed limitations is often the biggest step toward career transformation. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with Tekla Tskhvediani: LinkedIn: https://www.linkedin.com/in/tekla-tskhvediani-24b81a105 Website: https://pillar.io/teklatoppings Instagram: https://www.instagram.com/teklatoppingstestimonials Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsors:  Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2024! Have you ever considered starting your own podcast for your company or brand?  Podbrandmedia.com can help.  Affordable and effective content creation and lead generation!

    39 min

  6. 12/31/2024

    8.22 – Kevin Prewett – 2024 Recap Episode – Host of Rising Tide Startups

    Today, the final day of 2024, we turn the mic around and close out a banner year by hearing from our host.  Kevin Prewett is the founder and CEO of Rising Tide Startups Podcast and Podbrandmedia.com. With a passion for empowering entrepreneurs and brands, Kevin has built a platform dedicated to helping startup founders grow and scale their businesses through the power of podcasting and media. As a seasoned podcaster and media strategist, he combines his expertise in content creation with his commitment to fostering innovation and community in the startup ecosystem. Through his work at Podbrandmedia.com, Kevin assists businesses in leveraging podcasts as a powerful tool for marketing, branding, and audience engagement. Kevin shares a short recap of 2024 and looks ahead at some exciting opportunities for 2025.   Thanks again for playing your part in "helping all boats rise in a rising tide!"

    6 min

  7. 12/23/2024

    8.21 – Hailey Brooke Weiss – Power Move Marketing

    In this episode of Rising Tide Startups Podcast, Hailey Brooke Weiss, founder and CEO of Power Move Marketing, shares how her journey from collegiate volleyball captain to marketing agency leader has shaped her approach to business and leadership. With a passion for adaptability and innovation, Hailey has built a remote-first agency that offers tailored, integrated solutions to startups, acting as an in-house marketing partner for businesses. Hailey reveals how her team navigates industry shifts, from leveraging AI to adjusting to new trends and legislation, while balancing creativity and analytics to help clients achieve tangible results. As a leader of a 30+ person remote team, she emphasizes the importance of trust, delegation, and letting creative people be creative, drawing from her athletic background to focus on accountability and leading by example. This episode provides practical advice on leadership, marketing trends, and the mindset needed to grow a successful business. If you're looking to elevate your marketing game and learn from a leader who blends strategy with heart, this conversation with Hailey Brooke Weiss is a must-listen. Here are the key takeaways from the conversation: Implementing an omni-channel marketing strategy across TikTok, Instagram, and LinkedIn creates multiple sustainable revenue streams for business growth. Establishing clear project parameters while avoiding micromanagement empowers creative teams to deliver exceptional client results. When addressing challenges, leading with curiosity instead of criticism transforms team dynamics and improves problem-solving efficiency. Converting major household brands through consistent social media content demonstrates how digital presence drives significant business acquisition. Eliminating long-term contracts and maintaining service flexibility helps retain startup clients in rapidly changing market conditions. Focusing on target audience needs rather than industry specialization enables successful client acquisition across diverse business sectors. Building a fully remote team culture based on trust and autonomy creates high employee retention and increased productivity. Leveraging specialist expertise within the team rather than handling everything personally accelerates agency scaling and client satisfaction. Maintaining an authentic social media presence and consistent messaging across platforms strengthens brand credibility and drives organic growth. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with Hailey Brooke Weiss: LinkedIn: https://www.linkedin.com/in/haileybrookeweiss/ Power Move Marketing: https://powermovemarketing.com/ Instagram: https://www.instagram.com/haileybrooke8 Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsors:  Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2025! Have you ever considered starting your own podcast for your company or brand?  Podbrandmedia.com can help.  Affordable and effective in content creation and lead generation!

    38 min

  8. 11/29/2024

    8.20 – Jason Schappert – MooLa

    How does a flight instructor turn financial struggles into a groundbreaking fintech? Jason Schappert, founder of Moola, shares his journey from teaching aviation to empowering financial literacy through innovative fintech solutions. From being a college dropout to building a multi-million-dollar online flight school, Jason turned challenges into opportunities and now helps others navigate their own paths to success. In this episode of the Rising Tide Startups podcast, Jason talks about the lessons he learned from running and selling his aviation business, and how he found markets that needed help to create Moola, a platform made to make personal finances easier. He gives useful tips on finding your niche, trying out business ideas, and building a successful business.  Jason has broken down the complex into simple, actionable steps, and empowered countless aspiring entrepreneurs and everyday individuals to reach their goals.  Here are the key takeaways from the conversation: Leverage early adopter platforms like YouTube and TikTok to build a loyal audience and validate business concepts. Clean and professional financial record-keeping is crucial for attracting potential investors and acquisition opportunities. Focus on serving an underserved market demographic by understanding their specific challenges and communication styles. Automate savings and financial processes to make complex financial management more accessible and user-friendly. Embrace incremental progress by prioritizing consistent small wins over seeking unrealistic overnight success. Social media is a powerful tool for market research, audience engagement, and viral marketing strategies. Build products that simplify complex topics and make intimidating processes (like investing) more approachable for younger generations. Personal branding and storytelling can be powerful differentiators in crowded market spaces. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with Jason Schappert: LinkedIn: https://www.linkedin.com/in/jasonschappert/ Moola: https://moo.la/ Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsors:  Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2024! Have you ever considered starting your own podcast for your company or brand?  Podbrandmedia.com can help.  Affordable and effective in content creation and lead generation!

    38 min
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5
out of 5
30 Ratings

About

Rising Tide Startups is a unique, bi-weekly Business interview podcast, hosting some of today's most exciting early-stage solopreneurs, startups founders and side hustlers. With a great lineup of guests around the world, Rising Tide Startups is an "Apple Podcasts Favorite." Subscribe and listen each episode, as we help "All Boats Rise in a Rising Tide!"

Information

  • Creator
    Rising Tide
  • Years Active
    2018 - 2025
  • Episodes
    300
  • Rating
    Clean
  • Copyright
    © Copyright 2023. All Rights Reserved
  • Show Website
    Rising Tide Startups

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