Ever wonder why some movies and tv shows launch big while others are dead on day one? It's the marketing, stupid! Garen van de Beek and Lori Shefa, two of Hollywood's top entertainment marketers interview the directors, producers, writers and stars of today's biggest television and theatrical hits - from deep within an undisclosed location, known only as RM 15 - about the importance creative marketing plays in the making or breaking of their projects. Marketing. It's much more than just hype.
You won't find a more enthusiastic exec in Hollywood than our very good friend and former colleague, Danny Feldheim.
Recorded while still SVP of Content for Paramount+, (he's now SVP, Comedy Development at ABC Signature) he's got positive vibes to spare and a whole lot of talent and success to back it up.
We'll hear about what Danny's got in the P+ development pipeline and what he thinks makes the streamer different from all the other bazillion streamers; his respect for the intense and pressure-filled world of entertainment marketing; and about the most embarrassing moment in his career - a truly laugh-out-loud story.
Love this guy!
In the bunker with us today is our friend - the always awesome, Alix Jaffe. Alix is the Executive Vice President, Television, for the Village Roadshow Entertainment Group. Before that, she served as President of Greg Garcia's production company, Amigos de Garcia.
Alix tells us how she made the transition from marketing to development, what makes her mini-bernadoodle puppy the cutest dog ever, what she'd be doing if she wasn't in show biz and why you should never burn a bridge.
Plus, we surprise her with the debut of a fun new feature called "Finish That Sentence!"
We’re talking Chipotle fails, big breaks, Love Monkeys, pitch sizzles, and the importance of choosing the right show titles with the EVP of Drama Development at CBS Studios. Give it up for the one and only Mr. Bryan Seabury. (Cue the applause!)
Valentines Day is the perfect day to drop this episode because we absolutely LOVE this guest! Jerry Brunskill is as diverse in his talents as he is with his achievements. A winner of multiple industry awards and a Peabody Award nominee, Jerry founded Wow and Flutter, a creative media and production facility that he launched in 1995. Since that time, Wow and Flutter has produced/co-produced over 45 television, web, and feature length movies to date. Did we mention he won Star Search?! And get this - he's got a HUGE announcement and we're getting the EXCLUSIVE which means YOU will hear it here FIRST!
We're ringing in the New Year with the guru of television marketing himself! Our former boss at CBS, George Schweitzer joins us to talk Captain Kangaroo, the promo power of the NFL, surviving media moguls, and the ongoing seismic shifts in the television industry.
Join us for a lively discussion with the always interesting former President of Mandeville Television and now President of Rosewood Television, Laurie Zaks. Laurie is living proof you should NEVER listen to people who tell you "you can't do something." Her self-described "non-linear" career path in the entertainment industry is not only outrageously funny but inspiring. Hey, at the end of the day, "we're all just carney folk!"
Really enjoying this podcast! The banter between the hosts is fun and they have great guests on who give real insights into the Hollywood creative process.