Coldwell Banker CMO David Marine kicks off the "Road to Rebrand" series by giving us a behind the scenes look at all things related to the rebrand. From the thought that moved us toward rebranding Coldwell Banker - to the annoucnement at Gen Blue and everything we've been working on since then - this is an up close look at the "transparent" rebrand of one of the most storied brands in the world.
Some of what's covered in this episode:
A story about Apple and how they dealt with "middle age" Age
The Apple rebrand and how it made them better
Why Coldwell Banker decided to rebrand.
What we've been doing since Gen Blue to make sure it was a success
A word and update on "Beta" office launches & learnings
A tease of what to expect at Leadership Summit related to the rebrand
Looking forward to 2020