74 episodes

Roadmap to $1 Million teaches Next Level CEOs how to streamline their marketing so they can build a profitable 7-figure online business, without burning out. Host Stacy Zeal leverages her 11 years of marketing expertise to reveal the marketing and advertising strategies you need to get maximize your marketing and take your online business to the next level.

Stacy is a Fractional Chief Marketing Officer and Facebook Ads Expert that has generated over $150 Million in e-Commerce sales leading paid social efforts for brands like Zappos, UGG, Steve Madden, Adidas, Crocs, and many more.

Listen and follow the show to learn the secrets, stories, and strategies to scale your online business.

Roadmap to $1 Million Stacy Zeal

    • Business
    • 5.0 • 9 Ratings

Roadmap to $1 Million teaches Next Level CEOs how to streamline their marketing so they can build a profitable 7-figure online business, without burning out. Host Stacy Zeal leverages her 11 years of marketing expertise to reveal the marketing and advertising strategies you need to get maximize your marketing and take your online business to the next level.

Stacy is a Fractional Chief Marketing Officer and Facebook Ads Expert that has generated over $150 Million in e-Commerce sales leading paid social efforts for brands like Zappos, UGG, Steve Madden, Adidas, Crocs, and many more.

Listen and follow the show to learn the secrets, stories, and strategies to scale your online business.

    3 Signs It's Time to Hire a CMO

    3 Signs It's Time to Hire a CMO

    Does any of this sound familiar? Your revenue has plateaued and refuses to climb. You are overwhelmed and marketing is the last thing on your mind. Your business lacks a robust marketing strategy. If so, these are definite hints that you might need expert assistance.
    On this episode of Roadmap to $1 Million, we're tackling a crucial topic: determining the perfect moment to hire a Chief Marketing Officer. I'm here to guide you through the unmistakable indicators that it's time to think about making this strategic addition to your team.
    The idea of bringing in a full-time CMO can seem daunting, but have you considered the concept of a fractional CMO? This option provides you with the expertise of a veteran marketer for strategic advice without the full-time commitment and cost.
    And here's the good news: that's precisely the service I provide. As your fractional CMO, I'm here to help you develop a strategic marketing plan and navigate your marketing efforts, freeing you up to concentrate on the broader aspects of managing your enterprise.
    If this is the helping hand your business needs, schedule a conversation with me, and let's explore how we can amplify your marketing initiatives. Also, make sure to follow the podcast for more insights on growing your business. See you in the next episode!
    Listen to the episode to learn: The role of a Chief Marketing Officer (CMO) in your business
    When to hire a CMO
    3 Signs it’s time to hire a CMO
    What is a Fractional CMO
    How to work with Stacy Zeal & Co. as your Fractional CMO
    & so much more!
    Check out the Show Notes
    Watch this to increase your leads with Facebook Ads:
    https://www.StacyZeal.co/Maximize 
    Watch this to Increase Sales and Maximize Your Impact:
    https://www.StacyZeal.co/CMO 
    Grab a free resource:
    QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz
    https://www.StacyZeal.co/Quiz 
    Plan for Success: Your Annual & Quarterly Marketing Guide:
    https://www.StacyZeal.co/Plan 
    Catch past episodes and show notes: https://www.StacyZeal.co/Podcast 
    Work With Stacy:
    https://www.StacyZeal.co/Fractional-CMO 
    Connect on Social:
    LinkedIn
    Instagram
    Facebook
    YouTube
    If you love this show, please take the time to leave us a review.
     
     

    • 25 min
    Facebook Ad Budget Breakdown: Weighing the Cost of Hiring An Agency

    Facebook Ad Budget Breakdown: Weighing the Cost of Hiring An Agency

    Debating hiring an ad agency, finding a freelancer, or training your in-house team? There’s a lot to consider when making this decision with cost being one of the biggest. Learn how much it’ll realistically cost you to hire an agency vs. running your Facebook ads in-house.
    In this episode of Roadmap to $1 Million, we will explore the ins and outs of Facebook advertising for the year 2024. I'm going to break down everything from the expenses involved to the most effective strategies out there. We're going to consider the different approaches you can take: managing your ads on your own, hiring freelancers, or collaborating with professional agencies. The goal is to understand the investment required, anticipate the kind of returns you might see, and find the perfect balance between the cost of ad management and your designated ad spend.
    Listen to the episode to learn: Cost considerations for running Facebook ads in 2024
    Insights into potential challenges of hiring freelancers, agencies, or managing ads internally
    Understanding the costs and considerations involved in running Facebook ads
    Three primary options for running ads: internal management, hiring freelancers, or engaging an ad agency
    & so much more!
    Check out the Show Notes
    Watch this to increase your leads with Facebook Ads:
    https://www.StacyZeal.co/Maximize 
    Watch this to Increase Sales and Maximize Your Impact:
    https://www.StacyZeal.co/CMO 
    Grab a free resource:
    QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz
    https://www.StacyZeal.co/Quiz 
    Plan for Success: Your Annual & Quarterly Marketing Guide:
    https://www.StacyZeal.co/Plan 
    Catch past episodes and show notes: https://www.StacyZeal.co/Podcast 
    Work With Stacy:
    https://www.StacyZeal.co/Fractional-CMO 
    Connect on Social:
    LinkedIn
    Instagram
    Facebook
    YouTube
    If you love this show, please take the time to leave us a review.

    • 32 min
    5 Impactful Tools I Use to Grow My Online Business

    5 Impactful Tools I Use to Grow My Online Business

    One Google search for “best tools for small businesses” and you’ll get a sea of search results. In this episode of the Roadmap to $1 Million podcast, I’m revealing the 5 most impactful tools I use to grow my online business. These are tools I actually use and recommend to my clients all the time. This episode and blog post contain affiliate links that pay us a commission for recommending it at no additional cost!
    First on the list is ThriveCart, my absolute favorite for selling digital products and managing my affiliate network. The checkout experience is seamless, and the upsell capabilities are simply top-notch!
    I also want to highlight HoneyBook, an outstanding tool for streamlining client onboarding with professional proposals, contracts, and invoicing. And because I appreciate you all, I've secured an exclusive discount for my listeners, so stay tuned for that.
    Did you know that 70% or more of your site traffic will leave and never come back? For capturing leads before they leave your site, OptinMonster is the standout tool with its powerful exit-intent pop-ups. It's like a friendly digital gatekeeper encouraging visitors to stay connected.
    When it comes to repurposing video content, don't miss out on Opus AI. This tool is like a portable video editor, assisting you in creating engaging short-form videos like Instagram Reels and YouTube Shorts that captivate your audience. Follow me on Instagram to see my Opus AI-created reels!
    And rounding out our list is ConvertKit, the most reliable service for all your email marketing campaigns. It ensures your emails are delivered effectively to your audience and your automated emails go our without a hitch.
    In this episode, I'll be sharing my hands-on experiences with these tools and yes, I'll provide some affiliate links. But the main focus is to equip you with the resources you need to smash your revenue goals and scale your businesses to new heights.
    Listen to the episode to learn: Top 5 tools we use to grow our online consulting business
    Why I switched from SamCart to ThriveCart for selling my digital products
    How to send beautiful and impactful proposals with HoneyBook
    How to convert your site traffic into email subscribers with OptInMonster
    How to repurpose your videos into reels in lightening speed with Opus AI
    Why you need to invest in a powerful email marketing system like ConvertKit
    Deals and special offers on these tools using our affiliate links
    & so much more!
    – 
    Check out the Show Notes
    Watch this to increase your leads with Facebook Ads:
    https://StacyZeal.co/Maximize
    Watch this to Increase Sales and Maximize Your Impact:
    https://StacyZeal.co/CMO
    Grab a free resource:
    QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz
    https://StacyZeal.co/Quiz
    Plan for Success: Your Annual & Quarterly Marketing Guide:
    https://StacyZeal.co/Plan
    Catch past episodes and show notes:
    https://StacyZeal.co/Podcast
    Work With Stacy:
    https://StacyZeal.co/Fractional-CMO
    Connect on Social:
    LinkedIn
    Instagram
    Facebook
    YouTube
    If you love this show, please take the time to leave us a review.
     

    • 34 min
    4 Key Ingredients to Your Million Dollar Marketing Strategy (Part 2)

    4 Key Ingredients to Your Million Dollar Marketing Strategy (Part 2)

    Want your marketing strategy to convert leads on autopilot? It’s not just about growth, it’s also about optimizing your sales process and time. As CEOs and business leaders, understanding the art of delegation in marketing is crucial. Mastering this skill is vital for maintaining focus on the overarching goals and ensuring the continuous growth of your online service business or agency.
    On this episode of Roadmap to $1 Million, we're continuing with part 2 to explore the essential elements of developing a marketing strategy capable of reaching the coveted million-dollar revenue goal. We'll delve into optimizing the customer journey to significantly enhance conversion rates and skyrocket sales figures.
    Listen to the episode to learn: 
    What you need to focus on in your marketing if you want to scale to 7-figures and beyond
    Why you need to prioritize these key ingredients to scale
    How to uncover which of these components you need to focus on NOW to make the biggest impact on your business
    The importance of an optimized customer journey in marketing strategies
    How to free up your time for CEO-level activities
    And so much more!
    Remember to subscribe for more valuable marketing wisdom and strategies that can transform your business. Let's embark on this journey to financial success together!
    Check out the Show Notes
    Watch this to increase your leads with Facebook Ads:
    https://www.StacyZeal.co/Maximize 
    Watch this to Increase Sales and Maximize Your Impact:
    https://www.StacyZeal.co/CMO 
    Grab a free resource:
    QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz
    https://www.StacyZeal.co/Quiz 
    Plan for Success: Your Annual & Quarterly Marketing Guide:
    https://www.StacyZeal.co/Plan 
    Catch past episodes and show notes: https://www.StacyZeal.co/Podcast 
    Work With Stacy:
    https://www.StacyZeal.co/Fractional-CMO 
    Connect on Social:
    LinkedIn
    Instagram
    Facebook
    YouTube
    If you love this show, please take the time to leave us a review.
     

    • 20 min
    4 Key Ingredients to Your Million Dollar Marketing Strategy (Part 1)

    4 Key Ingredients to Your Million Dollar Marketing Strategy (Part 1)

    Want to kick 2024 off with a bang? You need a Million Dollar Marketing Strategy to guide your efforts. There are 4 key ingredients that you must include in your marketing to take your business to the next level and in this episode, I break down 2 of the 4 ingredients.
    On this episode of Roadmap to $1 Million, we're delving deep into the art of crafting a marketing strategy that has the potential to skyrocket your revenue to the million-dollar threshold. We're starting our journey with an in-depth look at the first two of four critical elements that are fundamental to hitting 7-figures.
    Our initial focus is on the importance of developing a robust, multi-layered lead generation system. Diversifying your lead sources is crucial—it's about not relying solely on one channel but ensuring that you're attracting potential customers from a multitude of avenues. Next, we'll delve into the wonders of a varied marketing mix. This strategy is key to engaging with your target audience across different platforms, both in the digital realm and through traditional, offline methods.
    Listen to the episode to learn: 
    The importance of a layered lead system in marketing strategy
    Examples of how a layered lead system can increase leads and revenue
    The significance of an omnichannel marketing strategy
    How to decide what to focus on NOW to grow your business
    And so much more!
    Check out the Show Notes
    Watch this to increase your leads with Facebook Ads:
    StacyZeal.co/Maximize
    Watch this to Increase Sales and Maximize Your Impact:
    StacyZeal.co/CMO
    Grab a free resource:
    QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz
    StacyZeal.co/Quiz
    Plan for Success: Your Annual & Quarterly Marketing Guide:
    StacyZeal.co/Plan
    Catch past episodes and show notes:
    StacyZeal.co/Podcast
    Work With Stacy:
    StacyZeal.co/Fractional-CMO
    Connect on Social:
    LinkedIn
    Instagram
    Facebook
    YouTube
    If you love this show, please take the time to leave us a review.
     

    • 23 min
    How Structure Helped African Media Agency Create Long-Term Growth

    How Structure Helped African Media Agency Create Long-Term Growth

    Experiencing fast growth in your online biz? Well, if you have, you might relate to the need for some serious structure in your marketing game, whether you're hustling in the office or jet-setting across the globe! As your go-to Fractional Chief Marketing Officer, I'm all about setting up killer processes and systems to keep that growth for the long term!
    In this episode, get ready for an epic chat with the incredible Eloine Barry, the powerhouse behind the African Media Agency and one of our awesome past clients. We're diving deep into the world of marketing success, unpacking the vital role of robust systems, and hearing firsthand how Eloine's agency thrived under our guidance.
    Eloine's not holding back – she'll spill the tea on the challenges of implementing these game-changing systems and the sheer grit it takes to conquer them. Plus, she's getting real about the personal journey of relocating to a new country – the ups, the downs, and how it can shake things up both professionally and personally.
    As we wrap up, I've got some golden nuggets of wisdom tailor-made for all you CEOs and business leaders out there looking to take your companies to new heights.
    And hey, a little reminder – if you're hungry for personalized advice on marketing strategies or ready to rocket your business forward, don't be shy! Book a call with us – we're here for you!
    Get ready to be inspired by Eloine’s journey and the invaluable lessons she's learned on the road to building a thriving business.
    Listen to the episode to learn:
    How fast growth can leave gaps in your biz
    The lowdown on having killer marketing systems for consistency
    How African Media Agency soared to long-term success with Stacy Zeal & Co.
    The real deal on working with a Fractional Chief Marketing Officer
    How building a solid structure around your marketing creates long-term growth
    & so much more! 
    Check out the Show Notes
    Watch this to increase your leads with Facebook Ads:
    StacyZeal.co/Maximize
    Watch this to Increase Sales and Maximize Your Impact:
    StacyZeal.co/CMO
    Grab a free resource:
    QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz
    StacyZeal.co/Quiz
    Plan for Success: Your Annual & Quarterly Marketing Guide:
    StacyZeal.co/Plan
    Catch past episodes and show notes:
    StacyZeal.co/Podcast
    Work With Stacy:
    StacyZeal.co/Fractional-CMO
    Connect on Social:
    LinkedIn
    Instagram
    Facebook
    YouTube
    If you love this show, please take the time to leave us a review.
     

    • 45 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

HolisticDoctorT ,

Podcasting and storytelling

I absolutely loved this episode! As usual, this episode was packed with actionable information that I need; keep up the great work Stacy!!

The Brand Magnate ,

OMG! I’m a raving fan!

So glad I found this show! I just finished listening to my three episodes and I’ll be looking forward to more! Thank you for the info and the energy!🧡

Tolu Owoyemi ,

She’s Beyond A Marketing Genius

Each time you listen to Stacy It’s like opening a New Treasure Chest full of awe and Insight, her insight is tried and tested from running campaign for some of the biggest brands out there!

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