Roblox (and kids) are already building the metaverse Next in Media

Next in Marketing talks with Christina Wootton Vice President, Brand Partnerships at Roblox about how brands are building full digital experiences for a generation of consumers raised in immersive gaming environments, and how that will shape the future of media and entertainment. Christina also discusses what executives should be thinking about when trying to understand the metaverse.

Guest: Christina Wootton
Host: Mike Shields