Rock Your Wedding Biz Renee Dalo and Mindy Marzec

Wedding pros, how much do you know about design? How about the proper way to set a table? Or, maybe you're wondering why this matters? Good design is part form, part function, and absolutely can be learned ... or refined. We are joined today by Robin Baab Olascoaga of Ro & Co. Events, who breaks down the elements of design, how to shepherd your clients along their design journey, and how to refine your own design eye - whether you're a planner, photographer, florist, or any other wedding pro. Let's get visual, intentional, and dive into this week's awesome episode! Let's go, Rock Stars!
 
Find this episode's show notes at: http://rockyourweddingbiz.com/episode54/

Photographers, listen up! This one is for you! (um, and also planners and anyone who wants to be published ... so ... everyone.) Today we welcome our special guest, Creative Consultant Sarah Love, formerly of The Knot, to teach us all about submitting your real weddings to blogs. We all know that getting featured is essential to a successful and profitable wedding business, but there is a lot of mystery surrounding the selection process. Sarah breaks it down for us into actionable steps and takes us behind the curtain to the decision making process at one of the industry's most influential publications. Get ready, Rockstars, this is a good one!

Rockstars, this is our very FIRST Book Club episode! We chose this self-help/business book because it tackles so many entrepreneurial "issues." We dive into the Zone of Genius vs. Zone of Excellence - and what it means for your business. And we deep dive into the Upper Limit Problem too. Have you ever been unable to enjoy your own successes? Well, friend, you may have an Upper Limit Problem. Let's talk about it! So, listen in and let us know how YOU liked this book selection! And ... if you didn't read the book, that's okay too. There are so many amazing tips in this episode, don't miss it!
 
View this episode's show notes at: http://rockyourweddingbiz.com/episode52/ ‎

Have you ever considered running a Facebook group for your business? Mindy breaks it all down for you today: why it is a great idea, who you can serve and how it can benefit your business, and how running a group can position you (or train you!) to step out as a leader in your online community. Let's be real: Everyone is on Facebook - and that's not changing anytime soon - so why not capitalize on the mindless scrolling you do every day? Let's get to it, Rockstars!
Read this episode's show notes at: http://rockyourweddingbiz.com/episode51/

Have you ever thought to yourself "It would be so nice to only do 10 weddings a year ... as long as they are luxury weddings?" Well, today we are talking about the differences between the Luxury market, the Ultra-Luxury Market and the Premium Market. What does it all mean? Who should you be marketing to? What audience should you be serving? We break it down for you to the nitty-gritty. You may leave this episode with a new outlook on your ideal client! Listen in, Rockstars!

Raise your hand if you've ever been told the best way to set your price is to find out what others in your market are charging. Yeah, it used to be the way people did business. But honestly? It's an outdated and old fashioned way to set your prices. More importantly, it's completely inaccurate. We break down what you should do instead, and set you up for financial success! Also, listen to the end because we have a cool announcement - we are starting a Book Club, and we picked our first book. Listen in to get all the details!