92 episodes

Does the world need another f’in' marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I've met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we've picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn

Rockstar CMO FM Rockstar CMO

    • Business
    • 5.0 • 2 Ratings

Does the world need another f’in' marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I've met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we've picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn

    The We Need Education, We Don't Need No Top 10's and Catfishing for a Cocktail Episode

    The We Need Education, We Don't Need No Top 10's and Catfishing for a Cocktail Episode

    This week we kick off what we suspect will be a long-running series as our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO) discuss marketing education and they successfully avoid the obvious by not playing Pink Floyd Another Brick in the Wall as this week's track and Jeff has a good reason for that.
    Unfortunately our guest this week was unwell, so Ian takes to the Rockstar CMO F'in' Marketing stage solo, with a thought inspired by Dennis Shiao and his Content Corner newsletter.
    And we retire to the Rockstar CMO virtual bar to be transported away with a cocktail and a thought about marketing with Robert Rose, Chief Troublemaker at The Content Advisory as he asks - are you catfishing yourself?

    Enjoy!

    The people:

    Ian Truscott on LinkedIn and Twitter 

    Jeff Clark on LinkedIn and Twitter


    Robert Rose on Twitter and LinkedIn



    The mentions:

    Rockstar CMO Advisors

    Dennis Shiao - on Twitter | Attention Retention | Content Corner 

    Drew Neisser chatting to David Koerner on the Renegade Marketers Unite podcast


    Robert's The Content Advisory Blog


    Robert's podcast with Joe Pulizzi - This Old Marketing 


    The music:


    Piano Music is by Johnny Easton, shared under a creative commons license

    Stienski & Mass Media - We'll be right back on YouTube


    I Can't Get No Satisfaction by The Rolling Stones on Spotify



    Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 54 min
    The Authentic Empathy with Jeff, Brands Don't Win with Stan Bernard and a Cocktail with Robert Rose

    The Authentic Empathy with Jeff, Brands Don't Win with Stan Bernard and a Cocktail with Robert Rose

    Good news, Jeff Clark fans, he's back! Former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO, Jeff has returned from his vacation for an authentic chat about empathy and takes on the tough job of choosing this week's track.
    For this week's guest, we have a doctor in the house! Stan Bernard, MD, MBA, is an internationally recognized, award-winning global competition consultant, keynote speaker, and best-selling author. He is the president of Bernard Associates, LLC and the creator of the Transcender System. A former senior fellow at the Wharton School of Business, Dr Bernard has been a consultant to leading businesses worldwide for nearly four decades, working with more than 150 companies across six continents. 
    We discuss his book Brands Don't Win, which was named the #1 Business Book of 2021 by Firebird, the transcender system and the secret to why brands like Tesla, Peloton and Nike win. 
    Finally, we wind down for the weekend with Robert Rose, Chief Troublemaker at The Content Advisory in the Rockstar CMO virtual bar, where over a cocktail, he recommends how we break down our big strategies for 2022 into manageable goals.
    Enjoy! 

    The people

    Ian Truscott on LinkedIn and Twitter 

    Jeff Clark on LinkedIn and Twitter


    Stan Bernard, MD, MBA on LinkedIn


    Robert Rose on Twitter and LinkedIn



    Mentioned in this week's episode:

    Rockstar CMO Advisors

    Stan Bernard's book Brands Don't Win


    Robert's The Content Advisory Blog


    Robert's podcast with Joe Pulizzi - This Old Marketing 


    Rockstar CMO:

    Previous episodes and all show notes: Rockstar CMO FM


    We are available on all your favorite platforms, including Apple and Spotify 


    Music:


    Piano Music is by Johnny Easton, shared under a creative commons license

    Stienski & Mass Media - We'll be right back on YouTube


    I Can't Get No Satisfaction by The Rolling Stones on Spotify



    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 17 min
    The We'll be Right Back After This Word with Jason Falls on Influencers, Podcasts and Bourbon Episode

    The We'll be Right Back After This Word with Jason Falls on Influencers, Podcasts and Bourbon Episode

    This week Ian Truscott shares some changes to this podcast as we join the Marketing Podcast network, and has an extended chat with Jason Falls, the man behind this marketing podcast supergroup. 
    When he is not founding podcast networks Jason is an award-winning strategist and widely read industry pundit. Jason has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, alongside Richard Branson, Mark Cuban, Tom Peters and Tony Hseih.
    Jason is also the author of three books: Winfluence - Reframing Influencer Marketing to Ignite Your Brand, No B******t Social Media: The All-Business, No-Hype Guide to Social Media Marketing and The Rebel’s Guide to Email Marketing and also founded SocialMediaExplorer.com, once recognised as the top marketing blog in the world according to AdAge’s Power 150.
    In this interview, we learn about Jason's career, influencer marketing in B2C and B2B, the Marketing Podcast Network and a lot about Bourbon. 
    Enjoy!
    The people

    Ian Truscott on LinkedIn and Twitter 

    Jason Falls on Twitter and LinkedIn



    Mentioned in this week's episode


    Winfluence - Reframing Influencer Marketing to Ignite Your Brand by Jason Falls

    The Cornett marketing agency and their cool team page

    The Tagger Influencer Marketing platform


    Music

    Stienski & Mass Media - We'll be right back on YouTube


    I've Got a Feeling by The Beatles on Spotify



    Rockstar CMO


    Show notes: Previous episodes and all show notes: Rockstar CMO FM



    Subscribe - We are available on all your favorite platforms, including Appleand Spotify 


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 57 min
    The Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert Rose Episode

    The Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert Rose Episode

    'Tis the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar.
    This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a marketing thought. But, who is this guy that has inspired us to drink quite so much gin? 
    Robert Rose is a sought-after consultant, best-selling author, keynote speaker, and one of the world's most recognized digital content strategy and marketing experts. Robert is the author of three best-selling books, including Killing Marketing, Experiences: The 7th Era of Marketing, and Managing Content Marketing.
    For more than 10 years, Robert and his firm The ContentAdvisory have worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice and counsel for global brands such as Facebook, Salesforce, NASA, CVS Health, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation.
    In this special holiday episode, Robert shares his favorite cocktail (which might surprise you), discuss Roberts career, what has inspired him, books, the story of content marketing and what he would throw into the Rockstar CMO swimming pool. Finally, we drop the track that gets his marketing mojo working. 
    Enjoy!

    The people

    Ian Truscott on LinkedIn and Twitter 

    Robert Rose on Twitter and LinkedIn



    Mentioned in this week's episode

    Marketing Myopia by Theodore Levitt (on Goodreads)

    Different by Youngme Moon (on Goodreads) 

    Rita Gunther McGrath

    Robert's books


    Robert's Content Advisory Blog



    This Old Marketing podcast


    Music

     Piano Music is by Johnny Easton, shared under a creative commons license


     Bad Man's Song - Tears for Fears on Spotify



    Rockstar CMO


    Show notes: Previous episodes and all show notes: Rockstar CMO FM



    Subscribe - We are available on all your favorite platforms, including Appleand Spotify 


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr
    The Give it to You, Give it to Me, Reputation's Rebecca Biestman and Creative Briefs That Aren't Episode

    The Give it to You, Give it to Me, Reputation's Rebecca Biestman and Creative Briefs That Aren't Episode

    This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of his friend Demie  Loizou, founder of performance marketing agency This Is Digital and quotes Ted Rubin and his return on relationships mantra:"Relationships are like muscle tissue; the more they are engaged, the stronger and more valuable they become".Our guest this week is Rebecca Biestman, the Chief Marketing Officer at Reputation. We discuss Rebecca's marketing career, Corporate Social Responsibility (CSR), and she makes an excellent suggestion for the Rockstar CMO swimming pool. Rebecca joined Reputation last year from Dialpad, a business communications SaaS platform. Before that Rebecca held various marketing leadership positions for RMS, a risk modelling software company, where shelaunched the company's inaugural Social Impact program. Before moving to B2B tech, Rebecca specialized in B2C marketing for CPG and retail, working for Earth Essentials and Gap, Inc.Finally, we find Robert Rose Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, who over a cocktail discusses creative briefs that are neither brief nor creative. Enjoy!The people

    Ian Truscott on LinkedIn and Twitter 

    Rebecca Biestman on LinkedIn and Twitter


    Robert Rose on Twitter and LinkedIn


    Mentioned in this week's episode:


    Demie  Loizou and This Is Digital 

    The Ted Rubin podcast episode 


    Robert's Content Advisory Blog



    This Old Marketing podcast

    Music:

     Piano Music is by Johnny Easton, shared under a creative commons license


     I Know What You Want - Busta Rhymes and Mariah Carey on Spotify


    Rockstar CMO:

    Show notes: Previous episodes and all show notes: Rockstar CMO FM


    Subscribe - We are available on all your favorite platforms, including Apple and Spotify 


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 53 min
    The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that's on Message Episode

    The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that's on Message Episode

    This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a decision. 
    Our guest is Nora Sudduth, Co-founder of Hello Audio. Nora is a conversion strategist who has helped businesses sell over $500M of products & services online. Applying over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients.
    We discuss using audio in marketing,  Nora’s successful marketing career and she makes a fantastic suggestion for the Rockstar CMO Swimming Pool. 
    Finally, we find Robert Rose Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, who over the noise of a mariachi band and a seal (yep) we discuss messaging strategy over one of his wonderful cocktails.Enjoy!The people

    Ian Truscott on LinkedIn and Twitter 

    Nora Sudduth on LinkedIn and Twitter


    Robert Rose on Twitter and LinkedIn


    Mentioned in this week’s episode:

    Hello Audio

    Robert's books & The Content Advisory Blog



    This Old Marketing podcast

    Music:

     Piano Music is by Johnny Easton, shared under a creative commons license


     The Pretender by The Foo Fighters on Spotify


    Rockstar CMO:

    Show notes: Previous episodes and all show notes: Rockstar CMO FM


    Subscribe - We are available on all your favorite platforms including Apple and Spotify 



    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 54 min

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