85 episodes

Does the world need another f’in' marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I've met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we've picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn

Rockstar CMO FM Rockstar CMO

    • Business
    • 5.0 • 2 Ratings

Does the world need another f’in' marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I've met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we've picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn

    The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode

    The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode

    Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks with his family, and so left in charge of the studio microphone, Ian Truscott shares a thought about giving thanks and asks if people are meeting the real you through your content.

    Ian then chats with another Jeff, Jeff Coyle, co-founder and Chief Strategy Officer at MarketMuse, for a fascinating conversation about content, AI, and technology. 

    Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. At MarketMuse,  he is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a B2B technology publishing and lead generation leader.

    Finally, our tradition, holiday or not, is to wind down from the week in the Rockstar CMO virtual bar. This week we find Robert Rose quoting Ellen Glasgow and suggesting we take a look at what we are doing, however successful our marketing is as "The only difference between a rut and a grave are the dimensions".

    Enjoy!

    The people
    Ian Truscott on LinkedIn and Twitter Jeff Coyle on LinkedIn and TwitterRobert Rose on Twitter and LinkedInMentioned in this week’s episode:
    MarketMuseRockstar CMO:
    Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic:
     Piano Music is by Johnny Easton, shared under a creative commons license"Smile Like You Mean It" by The Killers on SpotifySubscribe:
    We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.

    • 51 min
    The Small Budgets, Renegade Drew Neisser and a Cocktail of Choices with Robert Rose Episode

    The Small Budgets, Renegade Drew Neisser and a Cocktail of Choices with Robert Rose Episode

    This week,  as we continue through marketing planning season,  Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget, this time they focus on planing with a smaller budget and team.

    As a fan of his work and his podcast, Ian is delighted to welcome Renegade Marketing's Drew Neisser as the guest interview this week. They discuss his incredible career, founding his agency, his podcast Renegade Marketers Unite, the CMO Huddles community, his book "Renegade Marketing, 12 Steps to Building Unbeatable B2B Brands" and its inspiration from conversations with over 400 marketers. Oh and CATS, the acronym that guides his work (being Courageous, Artful, Thoughtful and Scientific).

    Described by Inc as one of the “sharpest minds” in marketing, Drew is a sought after speaker, writer and strategist and has helped dozens of CMOs build unbeatable brands. Ranked among the top CMO influencers, Drew has been featured as a marketing expert on ABC News, CNBC, CBS Radio, and Tony Robbins’s podcast, among many others. Besides a regular column for Ad Age, he’s contributed articles to FastCompany, Forbes, MediaPost and Social Media Today - and now Rockstar CMO FM!

    Then, we kick off the weekend  in the Rockstar CMO virtual bar and join Robert Rose, Chief Troublemaker at The Content Advisory who gives thanks for choices and he prepares for the Thanksgiving holiday.

    The people
    Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterDrew Neisser LinkedIn and TwitterRobert Rose on Twitter and LinkedInMentioned in this week’s episode:
    Renegade MarketingDrew's podcast: Renegade Marketers UniteCMO HuddlesDrew's book: Renegade Marketing, 12 Steps to Building Unbeatable B2B Brands" Robert's The Content Advisory BlogRockstar CMO:
    Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic:
     Piano Music is by Johnny Easton, shared under a creative commons licensePat Benetar - Hit Me With Your Best Shot on SpotifySubscribe:
    Available on all your favorite platforms including Apple,

    • 1 hr 12 min
    The Budget Planning and The Only Way Out Is Through a Cocktail Episode

    The Budget Planning and The Only Way Out Is Through a Cocktail Episode

    We are in marketing planning season and this week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget.

    For the first time in 88 episodes, the perils of delivering fresh guests on a weekly show have caught up with us, we've been struck by the global just-in-time supply chain issues and the delivery of the guest we promised in last weeks show has been delayed, we'll hopefully connect with Melissa Sargeant CMO of Litmus in early December.

    So, that gives us a chance to slip into the  Rockstar CMO virtual bar early, Robert Rose, Chief Troublemaker at The Content Advisory is there and he has a quote from a poem to share, and a conversation he had with a marketer, wishing they could start again, but is it true that the only way out is through, or could she do that?

    The people
    Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterRobert Rose on Twitter and LinkedInMentioned in this week’s episode:
    Poem by Robert Frost - A Servant to ServantsRobert's The Content Advisory BlogRockstar CMO:
    Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic:
     Piano Music is by Johnny Easton, shared under a creative commons licensePink Floyd Money on SpotifySubscribe:
    We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.

    • 1 hr
    The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals over a Cocktail Episode

    The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals over a Cocktail Episode

    This week Jeff Clark is away so Ian Truscott plays a solo about true fans, community and maybe it's the quiet ones we need to watch and become comfortable with having an audience that might not be known to us.

    Ian catches up with Eric Fulwiler, former CMO and CCO at 11:FS, who we were introduced to on episode 30, who has just founded a new marketing innovation consultancy Rival. They chat about the challenge of starting a new business, as well as the focus on growth, innovation and how large organizations can adopt a startup mentality to drive that growth. 
    Finally, we retire to the Rockstar CMO virtual bar, with Chief Troublemaker at The Content Advisory, Robert Rose, discusses the challenge of setting corporate goals. 
    The people:
    Ian Truscott on LinkedIn and Twitter Eric Fulwiler on LinkedIn and TwitterRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this week’s episode:
    1000 true fans by Kevin Kelly The What's MOPs Got to Do With It? PodcastThe Tilt content creator community Interview with Eric Fulwiler on episode 30Eric's agency - Rival Robert's The Content Advisory BlogRockstar CMO:
    Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic:
     Piano Music is by Johnny Easton, shared under a creative commons licenseBjork - Oh So Quiet - on SpotifySubscribe:
    We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.

    • 51 min
    The Change with Jeff, The Next Women with Anne-Marie, and Cocktail Strengths with Robert Episode

    The Change with Jeff, The Next Women with Anne-Marie, and Cocktail Strengths with Robert Episode

    This week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss managing change, especially when implementing new technology.

    Our guest this week is Anne-Marie Twigge, the MD of The Next Women,  a global movement of ambitious women and progress-driven companies. Anne-Marie has had a fascinating career, she has a BA in Business Administration and an MA in Artistic Research has been an artist in residence,  a creative director, serves on the UN Women Advisory Board, and founded TJIGX a web channel focused on promoting diversity.

    We discuss the challenges facing women entrepreneurs, marketing advice for entrepreneurs, how to support The Next Women, the problems with creative briefs, and the assumption of the best intentions marketers have.
    Finally, we retire to the Rockstar CMO virtual bar, where, as we start to wrap up the year, Robert Rose discusses assessing strengths and weaknesses over a warming cocktail. 


    The people:


    Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterAnne-Marie Twigge on LinkedInRobert Rose on Twitter and LinkedIn Mentioned in this week’s episode:
    The Next WomenTJIGXStrengths-Based Leadership Book- on AmazonRobert's The Content Advisory BlogRockstar CMO:
    Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic:


     Piano Music is by Johnny Easton, shared under a creative commons licenseSheryl Crow - A Change Would Do You Good - on SpotifySubscribe:


    We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.

    • 1 hr 12 min
    The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change Episode

    The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change Episode

    This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice from eight Rockstar CMO’s about starting a new CMO role. And, the underlying message is; it’s about people. 
    Our guest this week is Christopher P. Willis, Acrolinx’s Chief Marketing Officer. 

    Chris has over 20 years of experience growing companies in the technology sector and held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Chris is a recognized thought leader in the areas of AI, DEI, and Content Governance, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. 
    In an extended interview segment this week, Ian and Chris discuss what inspired him to get into marketing, connecting marketing to revenue and the fallacy of MQL’s (Marketing Qualified Leads) and a fantastic suggestion for our portal to marketing hell - The Rockstar CMO Swimming Pool.  
    Finally, we retire to the Rockstar CMO virtual bar, where, as we start to wrap up the year, Robert Rose, prepares us for change over a warming cocktail.  
    The people:
    Ian Truscott on LinkedIn and Twitter Chris P. Willis on LinkedIn and TwitterRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this week’s episode:
    Backstage Q&A on Rockstar CMOAcrolinxRobert's The Content Advisory BlogRockstar CMO:
    Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic:
     Piano Music is by Johnny Easton, shared under a creative commons licenseDes'ree You Gotta Be - on SpotifySubscribe:
    We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.

    • 1 hr 3 min

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