David Rabinowitz is the Co-Chair of Goulston & Storr's retail, restaurant, and consumer group. With his 30 years of experience, there are few people who know as much as he does in counseling non-U.S retailers with their expansions into North America and advising developers in connection with acquisitions. Geoff Lurie is the President and COO of Traub. We talk about: how companies should launch themselves into their direct-to-consumer initiatives, the strategies of optimizing a business, how to protect intellectual property globally, the concern with brand dilution, and more. Interviewed by Mortimer Singer.