Ron Moler started Aspect Ratio with Bob Israel and after 20 years became the largest of the motion picture advert agencies. Not content with just making trailers, Ron produced "Bachelor Party", and "I Love You to Death", among others.
Jeff Smith had worked with Kaleidoscope Films, a preeminent trailer company in LA. before leaving to become a screenwriter. But dirt poor and $27k in debt, he took a job at Aspect Ratio. In 2001, he opened Open Road Ent. which he sold in 2017. He is happily writing again.