38 min

Rookie & The Vet: How To Keep Up With Your Sponsor Renewals That Didn't Sign The Inches: A Podcast About Sports Sponsorship

    • Business

In a year of a global pandemic, we saw some renewals we could count on for years have a change in their business environment and situation where they couldn't renew this season.

Understandable in a pandemic, but how can we make sure we get them back for next year?

This week on The Inches Podcast, Rich & Nick dive into some tactics to keep them updated throughout the season to set up for a new deal in the following year.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.

In a year of a global pandemic, we saw some renewals we could count on for years have a change in their business environment and situation where they couldn't renew this season.

Understandable in a pandemic, but how can we make sure we get them back for next year?

This week on The Inches Podcast, Rich & Nick dive into some tactics to keep them updated throughout the season to set up for a new deal in the following year.

------

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.

38 min

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