Rooms with Ronald

Ronald Harrington
  • 5.0 (2)
  • EDUCATION
  • UPDATED WEEKLY
Rooms with Ronald

Welcome to Rooms with Ronald! This podcast is focused on all things leasing and marketing. If you have been following us on LinkedIn, I promise you are in for a treat with this extended version. Not only will you get updates on my findings as I travel across America looking at the leasing process and how we can create a better experience for prospects, now we can learn from other industry professionals both from onsite and corporate level positions. I hope this podcast inspires you to lease apartments! Happy Leasing!

  1. 5 DAYS AGO

    030 - Hot Takes From Nashville | Rooms with Ronald

    What’s it like navigating the bustling Nashville rental market in 2024? In this episode of Rooms with Ronald, host Ronald Harrington chats with Catherine Spear, Director of Enterprise Sales at Apartment IQ, who shares her recent, firsthand experience helping her boyfriend find an apartment in Music City. From communication hiccups to the role of technology, Catherine offers unique insights into the tenant experience that every leasing professional should hear. This episode explores the critical role of customer service during tours, the value of effective follow-ups, and how the leasing process can make or break a tenant's first impression. Catherine’s story highlights the importance of combining tech tools with personal touches to create a standout leasing experience. Wherever you lease apartments, this conversation is packed with takeaways that can transform your approach to leasing and customer service. What’s Covered in This Episode -Why communication and follow-ups are essential during the leasing process. -The impact of customer service during apartment tours. -How the move-in process sets the tone for the entire residency experience. -How technology can enhance, rather than replace, personal interactions in leasing. If you’re in the leasing industry or apartment hunting yourself, this episode is for you. Hit play, take notes, and don’t forget to like, subscribe @MultifamilyMediaNetwork on YouTube or Rooms with Ronald (Spotify or Apple Podcasts), and share with your network. Let’s elevate the tenant experience together! Visit ⁠⁠⁠www.multifamilymedianetwork.com⁠⁠⁠ to subscribe to our newsletter - and explore our extensive library on all things multifamily. If listening is your preferred podcast experience, check out Rooms with Ronald on Spotify or Apple Podcasts. #ApartmentHunting #NashvilleRentalMarket #LeasingExperience #CustomerServiceMatters #TenantExperience #TechnologyInLeasing #RentalMarketTrends #RoomsWithRonald

    31 min

  2. NOV 21

    029 - Advance Strategies to Improve Sales | Rooms with Ronald

    Making a great first impression isn’t just about looking the part — it’s about creating genuine emotional connections that turn prospects into residents. In this episode Ronald Harrington sits down with industry trailblazer Christi Wedel to explore the evolution of leasing and marketing. Christi reveals why rolling out the red carpet for every prospect is critical in this competitive market and how luxury communities can elevate their leasing strategies through unforgettable experiences. The conversation is packed with actionable tips, from mastering active listening to using role-playing exercises to train leasing professionals. Christi also shares her three easy wins for connecting with prospects and how personalized follow-ups can seal the deal. Whether you’re new to the industry or a seasoned pro, this episode offers a fresh perspective on what it takes to stand out. What’s Covered in This Episode: -Understanding a prospect's ‘why’ as the key to successful leasing -What does “rolling out the red carpet” really mean in luxury communities? -The first impression starts the moment you stand and greet a prospect. -How role-playing can transform the way leasing professionals connect with prospects. Don’t miss this deep dive into creating memorable leasing experiences that turn inquiries into signed leases! Like this episode? Subscribe to @MultifamilyMediaNetwork and stay in the loop on all things leasing, marketing, and multifamily trends. Visit ⁠⁠www.multifamilymedianetwork.com⁠⁠ to subscribe to our newsletter - and explore our extensive library on all things multifamily. If listening is your preferred podcast experience, check out Rooms with Ronald on Spotify or Apple Podcasts.

    40 min

  3. NOV 14

    028 - Micro Living: Words Matter I Rooms with Ronald

    Ever wondered how a few simple word choices could completely change a prospect’s perception of your property? In this episode of Rooms with Ronald, host Ronald Harrington delves into the impact of language in the leasing industry. Words have the power to shape how potential renters feel about an apartment community, and using the right terminology can make all the difference in creating an inviting and engaging experience. Ronald shares how reframing common industry terms—from calling it an "apartment home" instead of a "unit" to using "ensuite" rather than "master bedroom"—can help leasing professionals connect more meaningfully with prospects. By choosing words that reflect a sense of home and comfort, leasing agents can distinguish their properties in a crowded market and improve prospect engagement. This episode is a must-listen for anyone looking to elevate their communication skills and stand out in the real estate industry. What’s Covered in This Episode: -Why do word choices matter so much in the leasing industry? -What effect can reframing common terminology have on prospect engagement? -The word ‘complex’ may feel impersonal—consider using ‘apartment community’ instead. -How can descriptive language help prospects visualize their future home more vividly? Tune in to learn how thoughtful language can create a positive first impression and build stronger connections with potential renters. Like this episode? Subscribe to @MultifamilyMediaNetwork and stay in the loop on all things leasing, marketing, and multifamily trends. Visit ⁠⁠www.multifamilymedianetwork.com⁠⁠ to subscribe to our newsletter - and explore our extensive library on all things multifamily. If listening is your preferred podcast experience, check out Rooms with Ronald on Spotify or Apple Podcasts.

    10 min

  4. NOV 7

    027 - It’s All About The Reviews | Rooms with Ronald

    The FTC is changing the rules on reviews. Are you prepared to build trust in a transparent way? In this episode of Rooms with Ronald, Ronald Harrington welcomes Carla Alicea, Director of Research and Performance at SatisFacts & Apartment Ratings, to discuss the new FTC guidelines surrounding reviews and testimonials. With the FTC now enforcing stricter rules on review authenticity, multifamily marketing teams need to adapt to keep their reputation practices compliant and trustworthy. Carla explains how these changes impact leasing teams, the importance of honest resident feedback, and what it means for building genuine consumer trust. Carla also shares her expertise on why authenticity in reviews is more critical than ever and how the new regulations affect everything from resident satisfaction to compliance. From the risks of incentivizing employees for positive reviews to the power of transparency, this episode is packed with insights on navigating today’s reputation-driven landscape in multifamily. What’s Covered in This Episode: -Why is authenticity in reviews so essential for building consumer trust? -What are the risks and downsides of incentivizing employees for positive feedback? -The new FTC guidelines are now enforceable, and non-compliance can result in serious penalties. -How can responding to negative reviews actually boost a property’s reputation with potential residents? Catch this episode to learn how to leverage authentic feedback, align your reputation with real resident experiences, and stay ahead in multifamily marketing. Like this episode? Subscribe to @MultifamilyMediaNetwork and stay in the loop on all things leasing, marketing, and multifamily trends. Visit www.multifamilymedianetwork.com to subscribe to our newsletter - and explore our extensive library on all things multifamily. If listening is your preferred podcast experience, check out Rooms with Ronald on Spotify or Apple Podcasts.

    37 min

  5. OCT 31

    026 - Micro Living: To Model or Not to Model | Rooms with Ronald

    Model units might seem like a no-brainer—but are they still the best choice for your community? In under 10 minutes, I’ll explain why showing vacant units could be your secret leasing weapon. In this episode of Rooms with Ronald, the micro-living edition, we tackle a hot topic: the pros and cons of showing model units vs. vacant units. As I share my experiences from property tours, we’ll explore why the modern renter might prefer seeing the exact unit they’ll be moving into, and how models could be costing you more than you think. Plus, I share my thoughts on those confusing “mini models” (spoiler alert: I think they should go!). And if you’re 100% complete, I’ve got tips on using videos to show off your floor plans. Whether you’re a property manager, leasing agent, or just curious about multifamily trends, you’ll find some valuable insights here. So grab your coffee, settle in, and let’s rethink the model unit strategy! If you enjoyed this episode, hit like, subscribe, and let me know in the comments—are you team model or team vacant? Let’s hear your thoughts! Also, please visit: https://www.multifamilymedianetwork.com

    10 min

  6. OCT 24

    025 - The No Brainers | Rooms with Ronald

    Maximizing Resident Experience: The Key to Multifamily Marketing Success with host Ronald Harrington Welcome back to Rooms with Ronald, the podcast where leasing and marketing collide! Today, we’re talking multifamily marketing with Chelsea Johnson, Property Marketing Manager at Bernstein Management Corporation. Chelsea shares insights on creating genuine, impactful marketing campaigns that resonate with prospects and enhance resident experiences — no small task! From embracing the unique character of each property to leveraging on-site team interactions, Chelsea breaks down how to humanize marketing through personalized email campaigns, showcasing real-life experiences, and understanding the lifestyle appeal of each community. Join us as we discuss takeaways from the Widewail: Voice of the Resident report, including the critical roles of maintenance and communication in lease renewals, and how Bernstein is innovating with AI and streamlined processes. Whether you're a leasing agent or part of a corporate marketing team, Chelsea offers practical tips to ensure your marketing is not just words on a page but a true reflection of the community. Like this episode? Subscribe to @MultifamilyMediaNetwork and stay in the loop on all things leasing, marketing, and multifamily trends. If listening is your preferred podcast experience, check out Rooms with Ronald on Spotify or Apple Podcasts.

    35 min

  7. OCT 17

    024 - Micro Living: 2 Ears 1 Mouth | Rooms with Ronald

    Active Listening in Multifamily: The Power of the Pause | Micro Living Podcast Are you truly listening to your prospects or just waiting for your turn to talk? Let’s dive into the art of active listening and how it can transform your multifamily leasing experience. In this episode of Rooms with Ronald Micro Living, Ronald Harrington breaks down the often-overlooked skill of active listening and why it’s essential for success in the multifamily industry. Leasing can feel like a high-pressure situation with loads of people and tasks demanding your attention — and it’s easy to fall into the trap of just responding rather than listening to understand. Ronald reminds us of the importance of silence, pauses, and truly engaging with prospects, and what they say — verbally and non-verbally. Discover how this simple, yet powerful shift in communication can streamline your interactions, save time, and ultimately boost your leasing conversions. If you found value in today’s episode, please take a moment and like, subscribe, and share this podcast with your team. Keep tuning in for more quick tips on leasing and all things multifamily to level up your game!

    10 min

  8. OCT 10

    023 - Perspectives from the Sales World of Hospitality | Rooms with Ronald

    Lessons Learned from Hotels Boost Multifamily Leasing & Marketing Skills Ever wonder what multifamily can learn from the hotel industry? I'm your host Ronald Harrington. In this episode, my husband, Jared Walls, Area Director of Sales for Ivy Hospitality, joins me for an exploration of sales strategies that transcend industries. Get ready to take notes and incorporate some of these ideas into your leasing game! Today's conversation is packed with insights about successful hotel sales tactics that can be applied to multifamily leasing and marketing. We discuss how Jared navigates different markets, manages sales teams, and prospects for clients using relationship-building techniques. Learn how Jared's approach to nurturing leads, qualifying clients, and even sending personalized follow-ups can translate directly into higher occupancy and stronger renewals for multifamily properties. Whether leasing a portfolio of apartments or managing a single site, these lessons in hospitality sales will give you a fresh perspective on your role. Did you find this episode helpful? Don’t forget to like, subscribe, and share it with others in the multifamily industry! Let’s continue growing our skills and boosting leasing success together. Is listening more your jam? Find Rooms with Ronald on Spotify and Apple Podcasts. Subscribe to  @MultifamilyMediaNetwork for rich content about multifamily operations, leasing, marketing, leadership, culture, and personal/professional development.

    37 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to Rooms with Ronald! This podcast is focused on all things leasing and marketing. If you have been following us on LinkedIn, I promise you are in for a treat with this extended version. Not only will you get updates on my findings as I travel across America looking at the leasing process and how we can create a better experience for prospects, now we can learn from other industry professionals both from onsite and corporate level positions. I hope this podcast inspires you to lease apartments! Happy Leasing!

Information

  • Creator
    Ronald Harrington
  • Years Active
    2K
  • Episodes
    32
  • Rating
    Clean
  • Copyright
    © Ronald Harrington
  • Show Website
    Rooms with Ronald

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