Growing a Deeply Rooted Business Jessica Walther & Rachel Lopez | Rooted Business

Welcome back to the Deeply Rooted Business podcast! In this episode, Jess and Rachel dive deep into the world of lead magnets, discussing four powerful strategies that are currently driving results in the online business landscape. From quizzes to private podcasts and low-ticket offers to community experiences, they explore how each type of lead magnet can help you attract and engage your ideal audience while building a thriving community around your brand.
Key Takeaways:
Quiz Lead Magnets: Discover how quizzes can segment your audience and personalize their experience, leading to higher conversions and valuable insights for your business.Private Podcasts and Recordings: Meet your audience where they are by providing easily digestible audio content that adds value and fosters deeper connections.Low-Ticket Offers: Skip the freebie stage and give potential customers a taste of your paid offerings, building trust and driving qualified leads to your business.Co-Working and Community Experiences: Create a safe and supportive space for your audience to connect, collaborate, and engage with your brand on a deeper level.
Summary of Resources:
Dive deeper into lead magnets and learn how to create compelling offers that attract and engage your ideal audience with Rachel's Aligned Leads Formula: https://gal-agency.com/alignedQuiz Lead Magnet Software : https://interact.grsm.io/28axc2hrlmo3Private Podcast Software : https://www.captivate.fm/signup?ref=zwjiyja3 Kajabi : https://app.kajabi.com/r/MzZcfZNh
Share this episode with fellow business owners who are looking to level up their lead generation strategies and grow their email lists. Don't forget to follow Deeply Rooted Business on TikTok, YouTube, and Instagram for more valuable insights and tips. And if you enjoyed the episode, leave a rating and review to help the show reach more listeners. Tune in next week for an episode on prepping your business for a stress-free summer!
Thanks for tuning in, and remember, we're rooting for your success!
Connect With Us:
Jess Website
Rachel's Website
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Work with Us 1:1
Rachel's Services
Jess's Services
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Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. >

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing.a...

In this episode, Jess and Rachel discuss three essential marketing systems to help you streamline your efforts and create a predictable flow of leads and sales into your business. They dive into intentional list building, content creation, batching and repurposing, and lead source audits. By implementing these systems, you can optimize your marketing strategy and achieve sustainable success.
Key Take Aways:
- Intentional List Building: Building an email list with a clear business goal in mind is crucial for attracting qualified leads. Tailor your lead magnets to specific target audiences and ensure they align with your overall marketing strategy.
- Content Creation Batching and Repurposing: Batching your content creation process allows you to be more efficient and consistent. Plan your content in advance, outline captions, create carousels or reels, and utilize tools like Notion and Marketing Magic for scheduling and repurposing content across different platforms.
- Lead Source Audits: Regularly evaluate the effectiveness of your lead generation sources. Focus your energy on channels that yield the best results and consider deprioritizing or optimizing efforts on platforms that don't generate significant leads.
Implement these marketing systems in your own business to streamline your efforts and achieve sustainable growth. Start by setting clear goals for list building, create a content creation and repurposing system, and regularly conduct lead source audits to optimize your marketing strategy.
Resources :
Grab Jess's Content Planning System Here : https://www.thelaunchcollaborative.com/offers/2zPUusyzGet Rachel's Align Lead Formula Here : https://gal-agency.com/alignedNotion Social : https://notionsocial.app?aref=wellnesscollabHow to Repurpose Content Using Marketing Magic : https://youtu.be/vFjFCyQVm2w?si=K_2W8DLM6BV1dwfN
Connect With Us:
Jess Website
Rachel's Website
__________
Work with Us 1:1
Rachel's Services
Jess's Services
__________
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. >

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing.a href="https://gal-agency.com/#:~:text=HIGH%2D-,CONVERTING,-EMAIL%20LIST"...

In this episode of the Deeply Rooted Podcast, hosts Rachel and Jess discuss four scrappy strategies that can give your sales a much-needed boost during slow periods. They dive into the importance of visibility, pitching podcast tours, audience borrowing, gamifying your reach, and tapping into your network and client referrals. These strategies will empower you to attract new leads and customers to your business. So grab a pen and paper as Rachel and Jess kickstart your sales journey.
Key Takeaways:
- Visibility is key: Sometimes, you need to shake things up and get in front of new audiences to freshen up your reach.
- Pitching podcast tours: Engage with podcast hosts to share your expertise and attract new listeners who align with your ideal client base.
- Audience borrowing: Guest blogging, speaking engagements, or featuring in newsletters are alternative ways to tap into new audiences.
- Gamify your reach: Reverse engineer your sales goals to quantify the number of views, warm eyeballs, and sales calls needed to reach your desired outcomes.
- Tapping into your network: Collaborate with adjacent businesses, join networking groups, and leverage past clients for referrals to expand your reach.
If you want to boost your sales and attract new leads, it's time to get scrappy! Start by implementing these strategies discussed in the episode. Shake up your visibility, pitch podcast tours, borrow audiences, gamify your reach, and tap into your network. Remember, persistence is key when pitching, so don't be discouraged by initial no's. Keep refining your approach and watch your sales soar.
Resources:
Sustainable Success System Shop: https://thewellnesscollab.gumroad.com/Podcast Pitching Templates & Tracker : https://thewellnesscollab.gumroad.com/l/notion-podcast-pitch-template?layout=profile
Remember to follow the Deeply Rooted Podcast for more insightful episodes on sales, marketing, and business growth. Tune in next week as Rachel and Jess discuss how systems can simplify your marketing and enable you to balance client work and business development effectively.
We're waiting for you on the next episode of the Deeply Rooted Podcast!
Connect With Us:
Jess Website
Rachel's Website
__________
Work with Us 1:1
Rachel's Services
Jess's Services
__________
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. >

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing.a href="https://gal-agency.com/#:~:text=HIGH%2D-,CONVERTING,-EMAIL%20LIST" rel="noopener...

In this episode of the Growing a Deeply Rooted Business podcast, hosts Jess and Rachel kick off Season 3 with an exciting discussion about embracing the energy of spring to breathe new life into your business. They share their words of the quarter and discuss the themes they will be exploring throughout the season.
Key Takeaways:
- Embracing the energy of spring: Jess and Rachel discuss how spring is a season of new growth and new beginnings, and how entrepreneurs can leverage this energy to propel their businesses forward.
- Taking back your power: The hosts emphasize the importance of not falling into a victim mindset during slow periods in business. Instead, they encourage listeners to take their power back and focus on what they can do to grow and bloom their businesses.
- Getting scrappy: Jess and Rachel share their words of the quarter, scrappy and amplify, respectively. They discuss the importance of being resourceful, leaning into visibility strategies, and embracing uncomfortable situations in order to accelerate business growth.
- Challenging the status quo: Throughout the season, the hosts will be exploring creativity, turning ideas into action, and challenging traditional approaches to sales and marketing.
Tune in to the Growing a Deeply Rooted Business podcast for more episodes this season as Jess and Rachel dive deeper into topics such as turning up the heat with marketing, dealing with slow sales, and embracing a targeted approach to business growth. Follow them on Instagram and TikTok for additional insights and behind-the-scenes content. Don't forget to leave a review on Apple Podcasts or Spotify to show your support for the show.
Remember, spring is a time for new beginnings. Take back your power, get scrappy, and amplify your efforts to make this season a transformative one for your business.
Connect With Us:
Jess Website
Rachel's Website
__________
Work with Us 1:1
Rachel's Services
Jess's Services
__________
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. >

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. >
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Welcome to another episode of the Deeply Rooted Business Podcast! In this recap episode, hosts Jess and Rachel reflect on the podcast's second season. They discuss their favorite episodes, what worked well for them, and exciting plans for the future.
- The hosts successfully outlined all episodes before the season started. This allowed for a cohesive journey throughout the season.
- Co-working meetings on Mondays provided accountability and clarity in publishing and promoting podcast content.
- The hosts plan to invite guest experts onto the show to provide deeper insights on topics they may not have as much expertise in.
- A shift in promotion strategies will be implemented across different social media platforms to maximize reach and engagement with listeners.
- Setting solid goals tied to numeric metrics will help motivate action toward growing listenership.
- Listeners who leave a review can enter for a chance to win a free 30-minute session with either Jess or Rachel.
Leave us a review on Apple Podcasts for a chance to win a valuable coaching session with one of our hosts! After you leave your review, send us a screenshot at @deeplyrootedbusiness on IG, and we'll enter you to win. We appreciate your support! Let us know what topics you want to cover in the question sticker below on Spotify, or DM us on Instagram.
Tune into Season 3 starting April 4th, where we dive into new topics that will inspire you along your entrepreneurial journey.
Remember, stay deeply rooted in your business dreams and keep reaching higher!
Connect With Us:
Jess Website
Rachel's Website
__________
Work with Us 1:1
Rachel's Services
Jess's Services
__________
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. >

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. >
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Rachel's Instagram

Welcome to another episode of the Deeply Rooted Podcast! In this episode, we dive deep into the world of systems and how they can transform your business. Join us as we discuss the importance of implementing effective systems at every stage of your entrepreneurial journey. From time management and planning to client onboarding and scaling strategies, we share valuable insights and practical tips to help you streamline your processes, increase productivity, and achieve sustainable growth. Don't miss out on this empowering conversation that will revolutionize the way you think about systems in your business!
Key Takeaways:
- Understand why systems are essential for business success
- Learn how to create a solid foundation with effective time management and planning
- Discover the power of building connections through targeted outreach
- Develop marketing habits that nurture relationships with potential clients
- Streamline your client onboarding process for a seamless experience
- Scale your business by creating SOPs and utilizing project management tools
- Leverage live launching and evergreen funnels to boost sales
- Optimize customer automation for increased lifetime value
Remember to subscribe to our podcast so you never miss an episode filled with actionable tips and strategies for growing your business. Stay deeply rooted in success
Connect With Us:
Jess Website
Rachel's Website
__________
Work with Us 1:1
Rachel's Services
Jess's Services
__________
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. >

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. >
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Hang Out & Say Hi!
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Jess Instagram
Rachel's Instagram