Rooted In Revenue Susan Finch

Nick Martin, CCO and Co-founder of Direqt.ai shares insights on how sophisticated chatbots can enhance user experiences, provide valuable data for editorial teams, and even innovately monetize content.

Joyride Jewelry artists Pyper and Jarrod share their experiences of moving to a small town and navigating the challenges of maintaining connections in an online business world. They discuss the importance of balancing work and community engagement and explore innovative ways to network and collaborate with other artists and local businesses.

In the ever-changing landscape of small business, resilience is not just a virtue—it's a necessity. Pyper and Jarrod from Joyride Jewelry exemplify this, transforming their business from art fair favorites to online retail successes.
Their journey offers valuable insights for any small business owner facing unexpected challenges. We'll explore how they turned potential setbacks into opportunities for growth, strategically pivoting to e-commerce while maintaining artistic integrity and customer connections.
From humble garage beginnings to navigating a global pandemic, Joyride Jewelry's story demonstrates how creativity, flexibility, and embracing change can help small businesses thrive in adversity.
Join us as we unpack the key elements of resilience that can elevate your small business, regardless of your industry or the challenges ahead.

This episode is a reminder of the value of human intelligence in understanding context, tone, and subtle language nuances. Phil Jamieson of ProofreadNOW! is Susan’s guest.

Are you a service business looking to grow your presence in your local community? In this episode of Rooted in Revenue, hosts Lany Sullivan and Susan Finch explore the power of in-person community building for both personal and business growth.

Creating a company from scratch is exciting, and there is a specific order to tell the world about it. This episode will give you some steps to add to your plan. Whether you are transitioning from a previous company, starting a brand new endeavor, or relaunching your own brand, these steps will help you quickly establish trust in search and on email servers.
1. Get your vector version of your new logo.
2. Buy a domain that makes sense and is easy to say and spell.
3. Establish trust by warming up the email gatekeepers to your new domain.
4. Redirects to the new pages.
5. Social profile banners and templates.
6. Vanity URLs
7. Updating your contacts.
8. Updating all professional directories.
9. Have you ordered your new cards, brochures, and hats yet?