50 episodes

Susan Finch has been helping people solve marketing problems and build their online reputations and value for decades. Rooted in Revenue is a venue for snack-sized tips that can be easily implemented. Many tips are simply forgotten details as we are always moving fast to check things off our lists. Her step-by-step ideas and sometimes brutal logic are refreshing to verbose explanations. In addition to her own experience, she interviews revenue professionals from companies of all sizes to share their experience.
Creating a new revenue stream with events can be challenging yet highly lucrative. Lany brings her 19 years of business, finance, and event experience to the conversation to assist business owners as they create their events. Lany's goal is to help business owners create better events that not only generate a greater impact within the community but also generates a healthy revenue for the business owner.

Rooted In Revenue Susan Finch

    • Business
    • 5.0 • 1 Rating

Susan Finch has been helping people solve marketing problems and build their online reputations and value for decades. Rooted in Revenue is a venue for snack-sized tips that can be easily implemented. Many tips are simply forgotten details as we are always moving fast to check things off our lists. Her step-by-step ideas and sometimes brutal logic are refreshing to verbose explanations. In addition to her own experience, she interviews revenue professionals from companies of all sizes to share their experience.
Creating a new revenue stream with events can be challenging yet highly lucrative. Lany brings her 19 years of business, finance, and event experience to the conversation to assist business owners as they create their events. Lany's goal is to help business owners create better events that not only generate a greater impact within the community but also generates a healthy revenue for the business owner.

    What you need to know before going after an International or Global Market

    What you need to know before going after an International or Global Market

    Today, I am interviewing Craig Ostbo. I met Craig because Nina Hambleton, who was on our team, everybody loves Nina. She said, "You need to interview my professor because he's the real deal. And he knows everything about international marketing and has so much passion and joy for this."
    From a touring musician to the perfect timing getting into the natural, the organic, and sustainable world of products, and taking clients brands global is the story he's telling us today. He's also shared some free resources and advice.
    From Craig:
    Here's a site where you can do a tremendous amount of research on market opportunities for different products in most countries of the world: https://www.trade.gov/export-solutions
     
    Here's a site that gives you even more data/country reports if your product is made from an agricultural commodity. This is the Foreign Agriculture Service or FAS: https://www.fas.usda.gov/
     
    It helps to know the Harmonized System Code for your product. This number identifies your product category down to the nth degree in almost every country on earth. This system creates standards for global import/export: https://www.trade.gov/harmonized-system-hs-codes
     
    The HS code system is a great way to do research on your product category. The HS Code will allow you to determine if there are tariffs, duties, or any other barriers in that foreign country aimed at your imported product. Often, without understanding the tariff structure, you may think you can easily compete on price against the domestic or even other foreign competitors until you discover the 35% tariff leveled at JUST USA BRANDS . . . there goes your margin :)

    What if the old audience is still enjoyable, but not as profitable?

    What if the old audience is still enjoyable, but not as profitable?

    "I understand that your clients are your gold, and I'm not going to do anything to tarnish that." Doug C.  Who is your ideal client? do not be afraid to truthfully state it. Everyone is not our client. Dream it! You are not being ungrateful grabbing all the crumbs. Free up your time, free up your effort. What do you want your income level to be? Is that enough? It may be fine, everyone has their own level of gratification.
    ----more----
    Some of us base it on time, not money. Why not have it accomplish both? Doug tells us his one thing, with a City Slickers' reference. His one thing was building an agency within the company. Listen in to hear how he did this and increased his revenue by nearly 850%! He also helps us recover when we need to identify a new 'best audience' without abandoning the old audience. Do not cannibalize your base overnight just to go after a new market.  It's easier to keep going with your existing clients and more profitable. Include your existing clients in your ideas. You will be pleasantly surprised that they catch your excitement and are willing to consider your new offerings. 
    Check out his new book:  Win-Win Selling  - special price for two weeks: $0.99 for the ebook version.

    No lead should be ignored, but not all leads should be sold to.

    No lead should be ignored, but not all leads should be sold to.

    Continuing our discussions with Ledge on ways to quickly jump start your sales team, and ultimately your company's revenue and joy he tackles good vs bad leads and why they all need to be addressed. He says, "From the funnel standpoint, you can use some automation for that, but ultimately make sure you have sales and marketing work together on a human look at the discernment in your funnel. Is this a fit? Why is it not a fit? If it's not a fit are there any flags that I can indicate ahead of time from an automation standpoint?" He continues, "It's unethical to even try to take somebody's money for that when down the street there could be a provider that could help them out." Tune in for tips, insights, and your inspiration.
    ----more----
    A bit about Add1Zero.co
    Lead-to-close sales execution for B2B tech companies ready to leap from 6 to 7 digits of revenue.Their team joins your team - under your brand - to pick up your leads as soon as they hit your CRM, engage and close them, and hand a signed client over to your onboarding and CS teams. Using a proven process for 6- to 7-digit annual growth, they provide sales strategy, execution, and ops -- the real work that needs to get done to close deals.

    Keeping Your Event Attendees Engaged and Wanting More

    Keeping Your Event Attendees Engaged and Wanting More

    Ever the optimist, Award-winning Magician, Scott Tokar, is looking forward to the irreplaceable trade shows he is a part of regularly. His corral of other performers know they can adjust and do online appearances, but nothing replaces the barker at a trade show driving people you never reached before to hear your message through entertainment. This episode of Rooted in Revenue first appeared on SLMA Radio.  Susan Finch interviews Scott to talk about adjusting, the value of performers to help carry the "hosting" load at virtual and in-person events, as well as how you can plan for when in-person events return or how to stand out with your hybrid or virtual event.
    ----more----
     
    About Susan's guest:
    Scott Tokar, CEO Corporate-Fx Trade Show Magic Group
    Scott Tokar is unique among magicians, having focused solely on corporate entertainment (Infotainment) and visual communication, he is known today as a “specialist” in tradeshow magic and sales meeting motivation. Unlike his magical colleagues, Scott does not perform in nightclubs, at kids' birthday parties, or picnics.

    Tucking Away Emotion to Build Your Invincible Brand

    Tucking Away Emotion to Build Your Invincible Brand

    Until you address the emotion in a volatile situation with compassion and respect, you will not diffuse a situation and may do more damage raising the intensity to a blistering crescendo. This is the continuing conversation that started a couple of weeks ago with Melissa Agnes. In this episode, we deep dive into one aspect of our response to a crisis, confrontation, and conflict as our brands and key people are bombarded with heavy emotion.
    ----more----
    Some of what is covered is how to get ahead of high emotional relatability when you can never overcome emotion with pure logic.
    1. Validate the emotion.2. Relate to them on that basis.3. Proof and logic to support your position and facts.
    The tips Melissa gives us will help us protect our brands, but also have more success diffusing situations in our everyday lives. You will want to take notes here.
    If you missed the first episode with Melissa, Crisis Readiness Equals Freedom, you can listen here >
     
    About Susan's guest:
    Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.
    In Crisis Ready, Melissa Agnes draws from her remarkable experience in helping global brands, government organizations, and world leaders prevent and overcome a range of real-world, high-impact crises. She uses this experience to provide your organization with a clear roadmap to implementing a crisis ready culture–and thus building an INVINCIBLE brand.
    Order Crisis Ready on Amazon 
    Crisis Ready is not about crisis management.
    Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don’t occur—and even if they do, they’re instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill.
    No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you. Organizations that are crisis ready are more than just resilient. They’re invincible. Crisis Ready is your roadmap to business invincibility.

    Crisis Readiness Equals Freedom - 3 Steps

    Crisis Readiness Equals Freedom - 3 Steps

    When I think of peace of mind in business, it comes from being prepared for the expected, as well as the unexpected. It's not all sparkle ponies, unicorns and laughter. Bad stuff happens.
    What we do to respond in those moments as leaders and team members can change the course of a company and set into motion a chain reaction of positive outcomes or a Coyote/Roadrunner death spiral into dust. A bit dramatic I know, but I wanted you to have a visual as I introduce you to an expert in crisis readiness, Melissa Agnes.
    You don't have to put this off. You and your company can immediately take steps to build your crisis readiness. You may have more in place than you think you do. Learn from Melissa Agnes who is the author of Crisis Readiness on Amazon. 
    ----more----
    About Susan's guest:
    Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.
    In Crisis Ready, Melissa Agnes draws from her remarkable experience in helping global brands, government organizations, and world leaders prevent and overcome a range of real-world, high-impact crises. She uses this experience to provide your organization with a clear roadmap to implementing a crisis ready culture–and thus building an INVINCIBLE brand.
    Order Crisis Ready on Amazon 
    Crisis Ready is not about crisis management.
    Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don’t occur—and even if they do, they’re instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill.
    No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you. Organizations that are crisis ready are more than just resilient. They’re invincible. Crisis Ready is your roadmap to business invincibility.

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

💚💙💜💜💛💜💛❤️ ,

A MUST for Sales Teams and Leadership

Excellent information on the sales cycle, learning how to handle curveballs as well as how best to connect to your customer to drive revenue! Susan does a fantastic job at piecing out the obstacles and threading them together with answers and strategy that can be applied across multiple sales and Marketing profiles. This is a podcast that you definitely do not want to miss!

Top Podcasts In Business