67 episodes

Susan Finch has been helping people solve marketing problems and build their online reputations and value for decades. Rooted in Revenue is a venue for snack-sized tips that can be easily implemented. Many tips are simply forgotten details as we are always moving fast to check things off our lists. Her step-by-step ideas and sometimes brutal logic are refreshing to verbose explanations. In addition to her own experience, she interviews revenue professionals from companies of all sizes to share their experience.
Creating a new revenue stream with events can be challenging yet highly lucrative. Lany brings her 19 years of business, finance, and event experience to the conversation to assist business owners as they create their events. Lany's goal is to help business owners create better events that not only generate a greater impact within the community but also generates a healthy revenue for the business owner.

Rooted In Revenue Susan Finch

    • Business
    • 5.0 • 1 Rating

Susan Finch has been helping people solve marketing problems and build their online reputations and value for decades. Rooted in Revenue is a venue for snack-sized tips that can be easily implemented. Many tips are simply forgotten details as we are always moving fast to check things off our lists. Her step-by-step ideas and sometimes brutal logic are refreshing to verbose explanations. In addition to her own experience, she interviews revenue professionals from companies of all sizes to share their experience.
Creating a new revenue stream with events can be challenging yet highly lucrative. Lany brings her 19 years of business, finance, and event experience to the conversation to assist business owners as they create their events. Lany's goal is to help business owners create better events that not only generate a greater impact within the community but also generates a healthy revenue for the business owner.

    Transform Employee Performance with Strategic Insight

    Transform Employee Performance with Strategic Insight

    In this episode, we cover the importance of understanding business strategy for every person working for a company. Our guest is Rob Brodo. Rob is the Co-Founder and CEO of Advantexe. Rob talks about how many CEOs struggle with leading an organization that lacks a clear understanding of their value proposition to customers. The discussion includes the difference between the "believers" and "non-believers," and the importance of knowing the company's strategy and its impact on a company's success. Listen to this first part of a 4 part series on understanding business strategy and how it can benefit your organization.
    Links related to this episode:
    https://www.advantexe.com/business-acumen-virtual-workshop
    Rob Brodo on LinkedIn and Twitter
    Susan Finch on LinkedIn and Twitter
    About Advantexe:
    Advantexe Learning Solution's mission is to provide world-class Business simulation-centric Business Acumen, Business Leadership, and Strategic Business Selling talent development solutions to organizations around the world in order to help them execute their business strategies and achieve their goals and objectives. 
    Their vision is to be the premier talent development resource partnering with their clients to close the talent gaps that are preventing them from flawlessly executing their strategic initiatives and achieving their short- and long-term business objectives.

    • 8 min
    Follow Up On the Leads, We’ll Do the Rest

    Follow Up On the Leads, We’ll Do the Rest

    At least a few times a month I hear from a potential new client that their email marketing efforts produce no results. Once we sit and talk about their process, and how they follow up with the leads they get pretty quiet. This isn't uncommon. If you are struggling to create and execute targeted marketing campaigns that drive new business, you are not alone, especially for small businesses. It’s critical to the growth of your business, but you don’t have the time or the resources to do it and you cannot afford expensive marketing software or a high-priced marketing professional. Many of these small businesses are a team of one, two, or three trying to wear all the hats. They are great at what the company does, but they are not writers, they are not marketers, but they know they need to do this to get in front of existing customers and prospects.  Larry Caretsky, Founder of Commence - a trusted name in CRM is our guest today. Listen to this episode to hear how Commence has solved this common issue of starting, but then dropping the ball on everything after the email is sent through a campaign. There is an answer. Join Larry and Susan for, "Follow Up On the Leads, We'll Do the Rest."
    Links from this episode:
    Larry Caretsky - sales@commence.com
    Larry on LinkedIn - https://www.linkedin.com/in/larry-caretsky-b3a27824/
    Susan on LinkedIn - https://linkedin.com/in/susanmfinch 
    Commence - https://commence.com 
    The Marketing Enablement Program - https://commence.com/service/marketing-enablement/ 
     
     

    • 22 min
    Making Use of What Marketers Are Doing Right

    Making Use of What Marketers Are Doing Right

    We hear about all the ways marketers miss the mark - what they do wrong. What if we focused on what they are doing right and then expand the use of those tactics? Some companies have a team of one or less than five and each must wear several hats. If, as a group, you lay out what is working, analyze the results through Google Analytics and pulling in all the pieces, as a group, you can tackle what is next.
    It may be enhancing the most popular pages you have to ensure you move people along on the journey toward a conversation with your sales team. It may be creating a podcast or other content that appeals to your existing customers as the "inside group" rather than only talking to them when you want to sell them something new. 
    Jeanne Hopkins goes through ways to bring out the best in the existing marketing plan, letting go of what's not working and allowing companies to divide and conquer what needs to be done to engage, then celebrating the mountain of measurable successes as a group. Join us for, "Making Use of What Marketers Are Doing Right."
    Links from this episode:
    Connect with Jeanne on LinkedIn: https://www.linkedin.com/in/jeannehopkins/ 
    Connect with Susan on LinkedIn: https://linkedin.com/in/susanmfinch
     
    About Jeanne Hopkins, B2B Fractional CRO with growth marketing chops, Advice with Accountability, GTM, PLG; former @hubspot VP Marketing; Speaker; Author; Advisor; Mentor; Start-up Investors:
    Deep expertise in data-driven, high-velocity B2B and B2C customer acquisition, sales, marketing, and customer success organizations. Inbound (obviously)-based lead gen programs to support global demand for high-growth SaaS companies. Experienced in building GTM programs from scratch and turning around existing ones. Able to forge lasting partner marketing relationships with startups and enterprise-class organizations. Inbound marketing success in driving practical corporate, divisional and industry lead gen and nurturing programs. Success in growing and leading teams towards rapid results plus can enthusiastically manage many programs, people, vendors and campaigns concurrently, Proactive and highly productive w/analytical skills, thrive in a rapidly changing environment (start-up to corporate marketing), inspires excellence in others. Demonstrates concise, effective communication both written and spoken, able to handle ambiguity, a high workload, and an extreme amount of detail - all within budget.Building sustainable relationships that drive revenue via demand generation programs: Strategic, Technical & Creative - Co-chair MassTLC Sales & Marketing Group; Co-author, "Go Mobile"​, #1 best-selling mobile marketing book. Named to Sales Lead Management Association "Top 50"​ 3 years in a row and "20 Women to Watch" in 2015/14/13 & 2011; Named to VAR Guy Top Channel Leaders in 2015; MSPmentor People to Watch in 2014; BizJournal marketing experts; Speaker @ MarketingProfs B2B Forums, HubSpot Inbound 2011/12/13/14/15 Conferences, MIT Entrepreneurs Forum, AMA, Social Media Today, BrightTalk, MassTLC, Social Fresh. Advisor: OneScreen.io; Siemplify.co; Rank the Vote Digital Council; USEFULL (Coffee Cup Collective); Below The Fold (Acciyo)Author: Go Mobile!

    • 25 min
    How Are You Marketing To Your Employees?

    How Are You Marketing To Your Employees?

    A more complete title is, "How are you marketing to your employees, customers, prospects, community?"
    Today I’m talking with Jeanne Hopkins who is launching Salty Marketing Company this month. We’ll cover what a fractional CMO is and isn’t, the four elements of marketing that every company must include or fail.
    Employees
    Customers
    Prospects
    Community
    Consider this a wake-up call to marketers who are unable to justify their spending. This is part one of our session.
    Links from this episode:
    Connect with Jeanne on LinkedIn: https://www.linkedin.com/in/jeannehopkins/ 
    Connect with Susan on LinkedIn: https://linkedin.com/in/susanmfinch
     
    About Jeanne Hopkins, B2B Fractional CRO with growth marketing chops, Advice with Accountability, GTM, PLG; former @hubspot VP Marketing; Speaker; Author; Advisor; Mentor; Start-up Investors:
    Deep expertise in data-driven, high-velocity B2B and B2C customer acquisition, sales, marketing, and customer success organizations. Inbound (obviously)-based lead gen programs to support global demand for high-growth SaaS companies. Experienced in building GTM programs from scratch and turning around existing ones. Able to forge lasting partner marketing relationships with startups and enterprise-class organizations. Inbound marketing success in driving practical corporate, divisional and industry lead gen and nurturing programs. Success in growing and leading teams towards rapid results plus can enthusiastically manage many programs, people, vendors and campaigns concurrently, Proactive and highly productive w/analytical skills, thrive in a rapidly changing environment (start-up to corporate marketing), inspires excellence in others. Demonstrates concise, effective communication both written and spoken, able to handle ambiguity, a high workload, and an extreme amount of detail - all within budget.Building sustainable relationships that drive revenue via demand generation programs: Strategic, Technical & Creative - Co-chair MassTLC Sales & Marketing Group; Co-author, "Go Mobile"​, #1 best-selling mobile marketing book. Named to Sales Lead Management Association "Top 50"​ 3 years in a row and "20 Women to Watch" in 2015/14/13 & 2011; Named to VAR Guy Top Channel Leaders in 2015; MSPmentor People to Watch in 2014; BizJournal marketing experts; Speaker @ MarketingProfs B2B Forums, HubSpot Inbound 2011/12/13/14/15 Conferences, MIT Entrepreneurs Forum, AMA, Social Media Today, BrightTalk, MassTLC, Social Fresh. Advisor: OneScreen.io; Siemplify.co; Rank the Vote Digital Council; USEFULL (Coffee Cup Collective); Below The Fold (Acciyo)Author: Go Mobile!

    • 12 min
    You Wrote a Book, Is It Time to Relaunch It?

    You Wrote a Book, Is It Time to Relaunch It?

    Holly Jean Jackson is a speaker, author, and holistic coach. This means she gives you three in one - a health coach, life coach, and a business coach. In this episode we are focusing on the value of relaunching your book. You put so much blood, sweat, tears, and hair-pulling into publishing a book. But what happens a few years later? Your publisher did their part, you did the signings, the promotions, and then crickets? Let's hope not. You may even be working on your next book, but you still really love your earlier works. There may be a few places that could use an update or a new version done as an audiobook. Have you done all that? Doing an audio version gives you the opportunity for updates. What about the kindle version? Can you update that? What a great way to reopen conversations with fans, clients, and prospects. Holly and Susan talk about the need for an actual marketing plan to relaunch what you did so well the first time. There is always a new way to do it better, and some elements that should be updated.  Listen to this episode of Rooted in Revenue, "You Wrote a Book, Is It Time to Relaunch It?"
    ----more----
    Links from this episode:
    Holly's Mastermind chat: https://businessnetworkchat.as.me/?appointmentType=38896056
    Learn about the Mastermind: https://rb.gy/sj1mry
     
    Follow Holly: https://hollyjeanjackson.com/
    https://www.linkedin.com/in/hollyjjackson/
    https://www.instagram.com/coachhollyjeanjackson/
    https://www.facebook.com/hollyjeanjackson
    Inspiration Contagion Podcast

    Inspiration Contagion Book on Amazon
    TEDx Talk
     

    Follow Susan:
    https://susanfinch.com/
    https://linkedin.com/in/susanmfinch/Rooted in Revenue on Apple Podcasts
    DMANC courses on podcasting taught by Susan Finch: 
     
    About Holly Jean Jackson:
    Holly Jean Jackson is a Holistic Business Coach, Speaker, Podcast Host, Author, and founder of Business Builder Throw Down. Her career spans technology to communications, organizational change, public relations, and content strategy. She has dedicated over 12 years helping business leaders get their groove back physically, mentally, and emotionally. She's led a Local to Global Policy Initiative to influence future leaders' impact on communities. Fun Fact: Played in Carnegie Hall's first chair clarinet and is a Black belt in karate.

    • 32 min
    Reducing the Perception of Risks with Prospects

    Reducing the Perception of Risks with Prospects

    We need our prospects to be so confident that they will get the return they expect. And so it's the ROI model, but also it's the level of confidence about the ability to achieve that. The fact that sometimes even what our customers tell us, they see value in our own solutions starts to change and evolve. Eric Whittlake of 6Sense joins Susan today. He says,  "One of the things that you likely will see is they value the thing that's more immediate than the thing." That extends into the need for us to do things to reduce the perception of risk with prospects of choosing a, hopefully, our solutions. That has to do with our sales process, that has to do with our marketing, and establishing credibility. There's more that we have to do there because we have a higher bar. It's time to stir it up again. We have to recognize how much has potentially changed in our market, with our prospects, and how that is so much more important that we go do this work now to understand how we're going to prioritize. Listen to this episode, "Reducing the Perception of Risks with Prospects."
    ----more----
    About Eric Whittlake:
    Eric is a B2B marketer with a focus on demand generation, digital, content and media. Over the last 15 years he has helped clients develop programs that stand out and he's helped agencies create and grow new service offerings including media strategy and planning, marketing analytics, exchange-based media buying, and measurement technology. In addition, he's lead new mobile, search and lead generation initiatives.
    About 6Sense:
    You can’t guess your way to quota.In these times of uncertainty, conventional wisdom tells us to proceed with caution. But 6sense CEO Jason Zintak has another take. We’re ditching guesswork, and choosing to proceed with confidence.
    6sense Revenue AI™ eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue.
    Proceed with confidence, in any climate.
    Important links:
    https://www.linkedin.com/in/ericwittlake/ https://6sense.com/ https://www.linkedin.com/company/6sense/ Twitter: @wittlake  @susanfinchweb  @funnelradiolive
    https://funnelmediagroupllc.com 

    • 25 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

💚💙💜💜💛💜💛❤️ ,

A MUST for Sales Teams and Leadership

Excellent information on the sales cycle, learning how to handle curveballs as well as how best to connect to your customer to drive revenue! Susan does a fantastic job at piecing out the obstacles and threading them together with answers and strategy that can be applied across multiple sales and Marketing profiles. This is a podcast that you definitely do not want to miss!

Top Podcasts In Business

Freakonomics Network & Zachary Crockett
Ramsey Network
NPR
Jocko DEFCOR Network
Guy Raz | Wondery
Andy Frisella #100to0