Susan Finch has been helping people solve marketing problems and build their online reputations and value for decades. Rooted in Revenue is a venue for snack-sized tips that can be easily implemented. Many tips are simply forgotten details as we are always moving fast to check things off our lists. Her step-by-step ideas and sometimes brutal logic are refreshing to verbose explanations. In addition to her own experience, she interviews revenue professionals from companies of all sizes to share their experience.
Creating a new revenue stream with events can be challenging yet highly lucrative. Lany brings her 19 years of business, finance, and event experience to the conversation to assist business owners as they create their events. Lany's goal is to help business owners create better events that not only generate a greater impact within the community but also generates a healthy revenue for the business owner.
Customer Intelligence Fuels Growth - The Overlooked Metrics
CEOs, are your metrics telling the whole story of your company’s health? Laura Patterson spotlights critical yet overlooked metrics beyond sales and profit — namely, brand equity and customer value.
Runway to Lift-Off: Rapid Product Launch
Do you have a revolutionary business idea but struggle with bringing it to market? Have you invested significant time and money into a product with no traction? As an entrepreneur and inventor at heart, Sushee Perumal has been in your shoes. After exiting his prior role, he was inspired to launch Flight Level 180 to provide startups and founders the capabilities in technology, marketing, and sales required to accelerate getting products from idea to market fit. In this episode, learn Sushee’s framework around alignment, rapid iterations using customer feedback, finding shortcuts, and execution to take your innovative ideas into winning products customers love. As Sushee says, “Leaders are learners,” so be prepared to have your mind opened to a new way to approach product-market validation. If you have an insatiable curiosity for what’s possible in business, you’ll discover game-changing insights from this inventive leader and certified pilot.
Links from this episode:
Sushee Perumal on LinkedIn
Susan Finch on LinkedIn
Funnel Media Group LLC
Stories Forge Trust, Vulnerability Connects People
Communication skills are invaluable yet often overlooked. In this episode, Susan sits down with Matt Heinz, President of Heinz Marketing Inc. He's an established podcaster and marketing leader. They discuss practical ways we can become better communicators by creating and sharing our stories. They explore how opening up builds connection and trust—when we lead with vulnerability, we grant others permission to do the same. The resulting environment fosters mutual understanding between all personality types, whether analytic experts or creative collaborators. Matt and Susan examine how to reframe experiences from our past into bite-sized stories that offer wisdom. Gathering these over time not only boosts our own confidence but allows us to celebrate shared experiences with others. The ability to craft compelling stories makes communicating easier and more effective. This speaks volumes to HR facilitating healthier office cultures. Ultimately, honing our storytelling skills allows us to bridge divides and bond teams together. Tune into this insightful episode to gain tangible tools for improving how you communicate through personal stories.
A quote from Matt that speaks volumes about him:
“The definition of good work isn’t more work. It isn’t defined by doing the most work. The definition of work is about impactful work – for the work itself as well as what it enables for you and those you care about, as well as the broader communities in which we live and engage.”
The Digital Handoff: Digital Asset Transitions for Your Organization
Have you ever volunteered your time to lead a professional organization or community group, only to face a tangled transition handing everything over to your successor? Between forgotten passwords, outdated contact lists, and confusing file permissions, it's enough digital chaos to make you want to resign on the spot!
Well, take a deep breath and lean in. In this episode, we'll untangle the mystery of smooth leadership transitions when it comes to your online assets. With empathy, humor, and hard-won experience, I’ll share practical tips to make passing the digital torch simple and stress-free. You’ll learn how to clean your organization's digital house, tighten permissions, and set up role-based access so you can seamlessly log out and let capable new hands log in. Consider this your guide to gracefully logging off so your organization can thrive far into the future. Now, let’s get you transitioned out of that role without any fuss or digital dust!
Questions? Contact me: email@example.com or on LinkedIn: https://linkedin.com/in/susanmfinch
Career Conversations That Drive Engagement and Success
What if we viewed every employee as having untapped potential waiting to be uncovered? Russell Kern joins Susan in this episode to discuss how shifting to strength-based coaching can profoundly transform organizations and lives. Through focusing regular conversations on nurturing strengths, managers become empowering partners in their employees' career journeys. Employees feel recognized for their unique abilities and supported to grow as individuals. Imagine the ripple effects across teams and companies when people are passionate about using their natural strengths daily. The data is clear - strength-based coaching boosts engagement, productivity, profits, and retention. They would like to hammer home that it is time to stop focusing on profits and focus on people. We hire PEOPLE to work with us for 30% of our lives. The strengths revolution starts with believing in human capabilities and caring deeply about enabling every individual to thrive. Get tips on how small changes by managers can unlock tremendous organizational success. The future is bright when we inspire greatness in one another. This is the first of several conversations to come between Susan and Russell.
A bit more on Strength-Based Coaching from Russell Kern:
Strength-based coaching plays a unique and critical role in developing strong teams and improving organizational financial performance. It enables each team member to learn what their greatest strengths are. In doing so, individuals can grow more in their careers by being encouraged to apply their natural abilities to their daily work. This develops a feeling of being respected and recognized for who they are and the importance of their unique contributions to the team. This further helps to increase their sense of belonging and shows support for their personal and career growth, which directly impacts their engagement at work and their team’s performance. In a study spanning 45 countries and 49,495 business units, Gallup found that strength-based workgroups saw increases in both sales and profits. And on average, these workgroups also saw:● 3% to 7% higher customer engagement● 6% to 16% lower turnover (in low-turnover organizations)● 26% to 72% lower turnover (in high-turnover organizations)● 9% to 15% increase in engaged employees● 22% to 59% fewer safety incidents Furthermore, Gallup also found that teams that focused on developing their strengths had 12.5% greater productivity and 8.9% greater profitability than teams that did not.
Trust and Control: Demand Generation for Today’s Buyers
We have a highly specialized guest who will help us navigate the evolving landscape of consumer behavior as it relates to demand generation. Deanna Shimoto, with over eight years of expertise in marketing and demand generation, joins us to share insights that couldn't be more relevant to our current business climate. As Deanna aptly puts it, "Buyers, consumers in general, are spending significantly more time digging in and doing their own research." This shift in consumer behavior is transforming the way businesses need to approach sales and marketing.
In this episode, we explore the reasons behind this shift and how it's affecting various industries, including the car vending machine trend exemplified by Carvana. Trust, efficiency, and control have become paramount for today's consumers. Whether you're in B2B or B2C, understanding and adapting to these changing dynamics is crucial. We'll delve into the importance of trust, the consequences of broken trust, and the need to align your strategies with evolving consumer preferences.
Join us as we uncover the keys to thriving in this new landscape of consumer behavior with Deanna Shimoto on "Rooted in Revenue." Be ready to look at transforming your business strategy and stay ahead in today's ever-evolving market.
Links from this episode:
Business Name: GrowthMode Marketing
A MUST for Sales Teams and Leadership
Excellent information on the sales cycle, learning how to handle curveballs as well as how best to connect to your customer to drive revenue! Susan does a fantastic job at piecing out the obstacles and threading them together with answers and strategy that can be applied across multiple sales and Marketing profiles. This is a podcast that you definitely do not want to miss!