Welcome To Rosemary Goes To The Mall Dot Com!
In the Spring of 2006, Rosemary had the brilliant idea of creating a giant sculpture made out of shopping bags from the Mall of America. Congratulating herself on her genius, she went to the Mall and started asking stores for bags, but they wouldn’t give them to her without buying something. Thus began one of the most misguided adventures of her young life, as she slowly worked her way around the Mall, making purchases at every retail store but two (she lied to get the Eddie Bauer bag, and got weirded out at Daniel’s Leather). In the end, she made purchases at over 300 stores, returning (most of) those purchases bag-less on the following visit.
Among her favorite items were the $100 Stella McCartney yoga mat, the gold lamé Puma gym bag, a super cute pair of Mia sandals from Macy’s, and a $300 pair of Prada sunglasses – inspiring her alter ego, “the lady with the Prada sunglasses” to take over for a couple subsequent shopping trips. Other adventures included getting high at the oxygen bar and buying a $500 GPS system for her car at Radio Shack. She kept only the things she really needed, or were too cute to pass up, and she got stuck with a lot of dumb stuff from stores that didn’t accept returns.
In all, Rosemary spent $15,339.46 at the Mall, and she can’t quite bring herself to publicly state the dollar amount of the purchases she kept. Her husband stopped looking at the credit card bill about 5 shopping trips in, citing “increased anxiety and a tightness in his chest.” Rosemary, having grappled with the shopping-related demons of boredom, guilt, anger, and exhilaration, is just really glad it’s over.
18:25 minutes (4.61 MB)Rosemary attempts to make meaning out of her whole adventure, with little success. She returns to the Mall of America to meditate on the problem, and hits sales at H&M, Nordstrom Rack and Banana Republic. She comes to the conclusion that the societal ramifications of shopping are complicated.
64:47 minutes (16.31 MB)Rosemary starts her last day of shopping at the Mall by picking up her new glasses at Pearle Vision. Armed with her new fabulous look, she takes on a whole string of fancy stores. A gold lamé Puma gym bag and an embroidered brown velour track suit bring her shopping adventures at the Mall of America to a close. As she arrives back at her starting point in front of Nordstrom, Keith arrives to help celebrate. At California Café, overlooking the roller coasters of the amusement park, Rosemary and Keith toast to the end of her epic journey. Total spent: $1317.04. Total returned: $997.50.
54:32 minutes (13.75 MB)On her second to last shopping trip at the Mall, Rosemary feels a strange mix of excitement to be done, and reluctance to finish, as she’s not sure what she’ll do with herself once this is over. After a fascinating discussion at Mobile Solutions as to their sales techniques, buying a bomber jacket at Abercrombie & Fitch meant for a teenager, and being sold expensive and inappropriate skin care products at Bare Escentuals, Rosemary ends the day with the realization that she has stolen two pens over the course of her shopping trip. Total spent: $609.56. Total returned: $586.14.
59:12 minutes (14.97 MB)Rosemary hits the homestretch, with her last visit to the 3rd floor. Maneuvering through hipster kids’ shoes, another oasis of Moose-related paraphernalia, a flag store, and a Western shop, Rosemary demonstrates her well-earned shopping finesse. After the momentous occasion of completing the 3rd floor stores, she treats herself to new glasses at Pearle Vision one floor down. Total spent: $682.10. Total returned: $236.36.
52:04 minutes (13.16 MB)Rosemary takes a trip to her pre-adolescent past in Spencer Gifts, but finds it filled with Miller High Life paraphernalia. Gingko Biloba at GNC, knockout brown satin pumps at Steve Madden, and Hummer brand cologne top the list for the day. Total spent: $259.46. Total returned: $155.24.
60:39 minutes (15.31 MB)As Rosemary makes progress towards the end of her long journey, today’s visit to the Mall is a blur of pre-teen and teen girl crap. After discerning that Hollister is a clothing store and not a night club, and daydreaming about having a little girl at Claire’s Club, she ends her day at Club Libby Lu, where she witnesses the horror of little girls in lipstick and diamond tiaras. Total spent: $330.64. Total returned: $290.44.
Makes You Think.
Rosemary visits all of the stores in the Mall of America, on the way cracking you up with the outrageous products she finds and her witty comentary on the materialistic way we live today. Sometimes (mostly in the earlier episodes) you get slightly bored with the play-by-play Rosemary shopping for nothing in particular style. She also says frivolous a lot. Oh well. A really good download if you are intrested in the weird culture malls in America have.