Rough Drafts from BOUNCE

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Rough Drafts – Where ideas are still forming. Most design and arts podcasts focus on finished work: the award, the commission, the retrospective. Rough Drafts goes earlier. Each episode explores the thinking before the thinking, the first sketch, the direction that didn’t work, the moment a project changed shape. It’s not confessional, and it’s not about failure. It’s about what creative practice actually looks like when you’re inside it: ambiguous, iterative, collaborative, and often uncertain until very late. We talk to graphic designers and typographers, architects and urban thinkers, illustrators, filmmakers, animators and game designers. To social innovators using design as a tool for change, educators building the next generation of creative thinkers, researchers asking the uncomfortable questions about what design is actually for. To the craftspeople and the coders, the brand strategists and the community artists, the independent studios and the solo practitioners working out of a room at the end of the garden. Some guests are well known. Some are doing the most interesting work you've never heard of. What they have in common is a willingness to talk about the version before the version — to show you the sketch before the sketch, the draft before the draft, the conversation that happened before anyone knew what they were making. Rough Drafts is made in Ireland, with guests from across Europe and beyond — because the best process conversations don't care about geography. Irish design has a distinctive voice, a particular relationship to craft, language, and identity, and a community of practitioners who are doing genuinely original work on a global stage. Rough Drafts is a place to hear how that work actually gets made. New episodes drop regularly. Subscribe wherever you listen to podcasts — or sign up for updates at bouncecreative.ie and be the first to know who's coming up next. Every episode comes with show notes, process images, and the materials guests brought to the conversation — the early sketches, the abandoned directions, the slides that didn't make it to the presentation. The stuff that usually ends up in the bin. That's the bit we're interested in. Rough Drafts is a podcast from BOUNCE — Ireland's independent platform for design thinking, process, and critical discourse.

Episodes

  1. 1H AGO

    David Airey: Not Love at First Sight

    David Airey has been making logos for twenty years and writing about them for seventeen. His third edition of Logo Design Love just came out, and rather than sit down and talk about what's in it, we ended up talking about what changed — in the book, in his practice, and in how he thinks about what he's actually doing when he hands a client a mark that's supposed to outlast them both. There's a moment in this conversation where David describes presenting design directions to clients in words only — no visuals, just paragraphs — before a single pixel gets drawn. And it sounds so simple when he says it. But the thinking behind it, and the years of expensive mistakes that led him there, that's what the episode is really about. We talk about the gap between what a client thinks they want and what they actually need. About the logos David preferred that the client didn't choose — and what he did with them anyway. About a landscape gardening project early in his career that went quietly sideways because he forgot to ask one question at the start. About whether working increasingly through screens and email changes the work itself, in ways that are hard to prove but impossible to ignore. And then there's the bigger question underneath all of it — what does it mean to design something enduring? Not timeless in the abstract, but actually built to carry meaning for a decade or more, through every association a customer will ever have with a brand, starting from a first impression that might be completely wrong. David is thoughtful, honest, and very good at saying things that sound simple until you sit with them for a minute. This is exactly the kind of conversation Rough Drafts was made for.

    1h 4m

  2. SEASON 1, EPISODE 1 TRAILER

    Trailer

    Rough Drafts – Where ideas are still forming. Most design podcasts focus on finished work: the award, the commission, the retrospective. Rough Drafts goes earlier. Each episode explores the thinking before the thinking, the first sketch, the direction that didn’t work, the moment a project changed shape. New episodes drop regularly. Subscribe wherever you listen to podcasts — or sign up for updates at bouncecreative.ie and be the first to know who's coming up next.

    2 min

Trailer

About

Rough Drafts – Where ideas are still forming. Most design and arts podcasts focus on finished work: the award, the commission, the retrospective. Rough Drafts goes earlier. Each episode explores the thinking before the thinking, the first sketch, the direction that didn’t work, the moment a project changed shape. It’s not confessional, and it’s not about failure. It’s about what creative practice actually looks like when you’re inside it: ambiguous, iterative, collaborative, and often uncertain until very late. We talk to graphic designers and typographers, architects and urban thinkers, illustrators, filmmakers, animators and game designers. To social innovators using design as a tool for change, educators building the next generation of creative thinkers, researchers asking the uncomfortable questions about what design is actually for. To the craftspeople and the coders, the brand strategists and the community artists, the independent studios and the solo practitioners working out of a room at the end of the garden. Some guests are well known. Some are doing the most interesting work you've never heard of. What they have in common is a willingness to talk about the version before the version — to show you the sketch before the sketch, the draft before the draft, the conversation that happened before anyone knew what they were making. Rough Drafts is made in Ireland, with guests from across Europe and beyond — because the best process conversations don't care about geography. Irish design has a distinctive voice, a particular relationship to craft, language, and identity, and a community of practitioners who are doing genuinely original work on a global stage. Rough Drafts is a place to hear how that work actually gets made. New episodes drop regularly. Subscribe wherever you listen to podcasts — or sign up for updates at bouncecreative.ie and be the first to know who's coming up next. Every episode comes with show notes, process images, and the materials guests brought to the conversation — the early sketches, the abandoned directions, the slides that didn't make it to the presentation. The stuff that usually ends up in the bin. That's the bit we're interested in. Rough Drafts is a podcast from BOUNCE — Ireland's independent platform for design thinking, process, and critical discourse.

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