Have you wondered how those subscription box services work? They curate amazing products for you every month and make them so appealing you keep coming back for me! It’s an amazing process and so very cool to take a look at how the rules of this industry have shifted over time, My guest, Christopher George, from Gentlemen’s Box and SUBTA, the Subscrition Trade Association, cultivates a positive customer experience designed around increasing retention are the most important key performance indicators he uses to measure effectiveness in the subscription space. Understanding how to build out save-a-sale tactics and building an amazing customer experience is crucial to success. Having a handle on this process allows for you to build on your customer life time value, which in return gives you a higher budget for customer acquisition. Join Christopher and me for a lively hour conversation on the rules of subscription box services; you’ll know more than 99% of your friends – very cool!