Rum’s Growth Potential On & Off

Why can't rum grow like whiskey or tequila? What's holding this category back? And what signs are there that rum might be about to break out? For answers to these questions, we chatted with our colleague Marina Velez, research director, data & insights, at The Beverage Information & Insights Group. Velez is an all-around rum and rum cocktail enthusiast.
 
The handbooks she references are available at epgspecialtyinformation.com/pages/beverage-handbooks.