Run in the Sun: Simon Dent - A champion of challenge fundraising This Is My Playbook

Simon Dent is a self-confessed sports nut. His fondest memories growing up all like to sport and he took that into his adult life and career, firstly as a lawyer and sports agent and then as founder of the successful Dark Horses creative agency, which specialised in working across the sports industry and to the current day job - as founder of HERO Talent agency, representing elite sports professionals and broadcasters. He's been a friend of Greenhouse for more than 15 years, firstly as a volunteer football coach and now as a champion fundraiser as an obsessive ultra-runner. He's completed two huge challenges raising funds for Greenhouse with rugby league legend Jamie Peacock - a 50 miles loop of London in 2021, doubled to 100 miles in 2022, to this year when in a month he takes on the Marathon des Sables, one of the toughest foot races in the world, 7 days across the desert to complete a 250km run. When asked what motivates him, he says he is 'goal-oriented' but more notably and openly, having had a very tough period in his life suffering with debilitatiing mental health challenges he says: 'I was at the lowest ebb I could possibly be.. so after that experience, in some ways the Marathon des Sables is a walk in the park. Nothing will ever be as hard as that.. The Marathon des Sables attracts people who have had similar experiences.. whereby we've been to dark places.. once you've been to a certain place, there's not much else that can knock you over.'
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