8 episodes

Small town living will never be the same.

Life in rural communities was initially up-ended when the digital age allowed people living in even the smallest hamlets to gain access to worldwide information.

That was change #1.

Then along came a nasty little pandemic to turn the world on its ear.

Everything about living in a rural community is completely different than what it was 10 years ago with one exception: traditions.

In this podcast, the aim is to see what works in rural towns as well as what’s holding them back.

We’ll take a close look at the stories, case studies and ideas that have generated wealth in rural communities.

Rural Wealth Podcast John Breese

    • Business

Small town living will never be the same.

Life in rural communities was initially up-ended when the digital age allowed people living in even the smallest hamlets to gain access to worldwide information.

That was change #1.

Then along came a nasty little pandemic to turn the world on its ear.

Everything about living in a rural community is completely different than what it was 10 years ago with one exception: traditions.

In this podcast, the aim is to see what works in rural towns as well as what’s holding them back.

We’ll take a close look at the stories, case studies and ideas that have generated wealth in rural communities.

    Can Bartering Systems Improve Rural Communities?

    Can Bartering Systems Improve Rural Communities?

    Today’s episode is all about how bartering can be used to empower rural communities - provided, of course, that it’s done right.
    If you aren’t familiar with bartering, it is simply the act of trading an item or service with another person without the involvement of money.
    Can organized bartering systems help build rural communities?

    • 8 min
    Can Small Town Restaurants Survive The "New Normal"?

    Can Small Town Restaurants Survive The "New Normal"?

    This episode is all about the food that other people prepare for us and what the rural food services industry can expect in what many are calling the new normal.
    Compared to the economic crash of 2008, the effects COVID has wreaked on the restaurant industry can be considered nothing less than catastrophic. 
    And while the effects of the pandemic have been hard across the board, the small town food service industry has faced its own unique set of challenges.

    • 8 min
    Email Marketing for Rural Businesses

    Email Marketing for Rural Businesses

    Instead of discussing rural living per se, I’m going to talk about a marketing element that could do A LOT to help you build a rural business.
    That element is email marketing.
    I have to confess, this is where I’m going to geek out a little as copywriting is something near and dear to my heart.

    • 7 min
    What a High-Impact Talent Attraction Campaign Looks Like

    What a High-Impact Talent Attraction Campaign Looks Like

    In this episode, I’m going to cover how one municipality seized on the pandemic to grow its population and bolster its economy.
    Once the pandemic took over the global economy and the face of day-to-day work changed, The city of Tucson wanted in on the pool of talent that was looking to seize on the pandemic to migrate.
    The goal was to launch the project with 10 spots available to give the initial a ‘test flight’ - to see if it had any potential.

    • 5 min
    Starting a Successful Business in a Small Town

    Starting a Successful Business in a Small Town

    In a few cases, you may have no choice but to start a business when leaving the city as many rural communities lack the job opportunities that allow for professionals to continue working in their careers.
    In this episode, I’m going to run through some of the pros and cons to starting a business in a small town to help you make an informed decision on whether or not small town entrepreneurship is for you.

    • 7 min
    Small Town Businesses All Entrepreneurs Should Consider Owning

    Small Town Businesses All Entrepreneurs Should Consider Owning

    With today’s episode, I want to talk about boring businesses and how they are a great key to success in rural areas.
    Sure, you’ll never read about these businesses in Inc or Entrepreneur magazine and you’re unlikely to see the owners of these businesses being interviewed on your favorite startup podcasts, but these business owners live very well.
    A lot of these businesses are so commonplace, they either weren’t overly affected by the pandemic or remained completely untouched.
    So what do we define as boring businesses?
    Listen in to find out.

    • 6 min

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