Internet marketing and branding for doctors and healthcare ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes.
This podcast augments our content on www.RussandRandy.com.
Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own.
Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc.
Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises.
Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly.
Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.
Interview with Michael Greiwe, MD
Telehealth visionary Michael Greiwe, M.D. tells us the story of how he conceived of "OrthoLIve," an orthopedic telemedicine platform he developed in 2015. Dr. Greiwe is CEO and Founder of OrthoLive.
Motivated to improve the lives of his patients who sometimes drove hours for an office visit, Greiwe was able to implement a system that not only improved the lives of his patients, but also improved the efficiency of his practice.
Fearful that "technology could hurt us," his own data analysis revealed to him, and his colleagues, that telemedicine could actually improve patient satisfaction, save time for physicians and grow the practice.
While OrthoLive is designed for orthopedic surgeons, SpringHealthLive is designed to achieve the same goals for other medical specialties.
Russ and Randy
Thanks for listening. See you next week! If you have a question or comment, please ask here or on our website.
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All the best!
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social
Is Social Media Marketing Dead?
Jennifer Thompson, president of Insight Marketing and host of the podcast "Dr Marketing Tips," joins us this episode and gives us her tips on how to best use social media to market ourselves and our practices.
Jennifer insists you must be "in" social media to use it as an effective marketing tool. Just being "on" social media has become passé (that is, dead), and now, for you to become an effective marketer, you must involve yourself and your community.
What COVID-19 Teaches About Authority and Marketing
Those with questions about health need answers. Information emanating from anyone or anything but an authority can lead to confusion. As we look forward to guidance from our authorities about the pandemic, our prospective patients online look for guidance from their own authorities with regard to their own health issues.
Becoming an online authority in healthcare is easy and natural for healthcare providers...as we are already authorities.
Interview with Dr. Jeffrey Lewis | Ready Response Marketing
Dr. Lewis is a practicing optometrist in the San Francisco Bay area. He has managed thousands of refractive patients and has developed an automated, yet personalized, digital system to increase referrals from existing patients. The system allows complete customization for both the patient and the doctor. In addition to increasing referrals, this is a great way to increase ratings and reviews.
Creating the Best LinkedIn Profile
LinkedIn is the preferred professional social media platform. This episode covers the basic information everyone should include in their LinkedIn profile.
Pay attention to the following areas: headline (tagline), banner image, head shots, description and summary.
Lastly, we offer some tips on preventing grammar and spelling mistakes.
Why You Need 2FA | It's not Marketing
Two factor authentication (2FA) is not a marketing tool and won't get your website ranked, but it will keep your website safe from intruders and your other digital accounts safe as well. 2FA involves the user to have or know 2 of 3 unique identifiers that only the user can know, they are: something you know, something you have and something you are. Two factor authentication requires a second piece of information to insure your identity.
Customer ReviewsSee All
Insightful and timely content about the constantly changing and heavily scrutinized healthcare industry. Keep up the good work!
The marketing insight they share is very valuable for medical practice owners, managers, etc. Good stuff to get you thinking.
Accessible and Applicable - A Must-Listen
Health-care providers and administrators can learn a lot from these short, accessible, and informative podcasts. Russ & Randy know their subject and provide hands-on advice that will help all practitioners navigate this challenging market. With excellence in their respective fields of medicine and real-world experiences to address the subtleties and nuances of managing a practice and individualizing care, Russ & Randy are an important listen for all health-care practitioners.