100 episodes

Internet marketing and branding for doctors and healthcare ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes.

This podcast augments our content on www.RussandRandy.com.

Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own.

Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc.

Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises.

Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly.

Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.

Russ and Randy Podcast | Healthcare's Prescription for Web & Social Russell Faust, M.D. & Randall Wong, M.D.

    • Health & Fitness

Internet marketing and branding for doctors and healthcare ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes.

This podcast augments our content on www.RussandRandy.com.

Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own.

Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc.

Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises.

Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly.

Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.

    What COVID-19 Can Teach About Marketing

    What COVID-19 Can Teach About Marketing

    Those with questions about health need answers.  Information emanating from anyone or anything but an authority can lead to confusion.  As we look forward to guidance from our authorities about the pandemic, our prospective patients online look for guidance from their own authorities with regard to their own health issues.

    Becoming an online authority in healthcare is easy and natural for healthcare providers...as we are already authorities.

    • 8 min
    Ready Response Marketing | Interview with Dr. Jeffrey Lewis

    Ready Response Marketing | Interview with Dr. Jeffrey Lewis

    Dr. Lewis is a practicing optometrist in the San Francisco Bay area.  He has managed thousands of refractive patients and has developed an automated, yet personalized, digital system to increase referrals from existing patients. The system allows complete customization for both the patient and the doctor. In addition to increasing referrals, this is a great way to increase ratings and reviews.

    • 13 min
    Want to Use LinkedIn Successfully?

    Want to Use LinkedIn Successfully?

    LinkedIn is the preferred professional social media platform. This episode covers the basic information everyone should include in their LinkedIn profile.

    Pay attention to the following areas: headline (tagline), banner image, head shots, description and summary.

    Lastly, we offer some tips on preventing grammar and spelling mistakes.

    • 11 min
    Two Factor Authentication | 2FA

    Two Factor Authentication | 2FA

    Two factor authentication (2FA) is not a marketing tool and won't get your website ranked, but it will keep your website safe from intruders and your other digital accounts safe as well. 2FA involves the user to have or know 2 of 3 unique identifiers that only the user can know, they are: something you know, something you have and something you are. Two factor authentication requires a second piece of information to insure your identity.

    • 8 min
    The 3Rs of Understanding SEO

    The 3Rs of Understanding SEO

    Relevant, refreshed and regular are the 3 Rs of SEO. These 3 concepts will give you a better understanding of what sites get ranked well and why. In addition, you'll understand SEO even better looking through the lens of the consumer, aka web serfer, aka your next patient. Websites that pay attention to the "3Rs" get higher rankings of their webpages.

    • 6 min
    Optmizing Video on Youtube

    Optmizing Video on Youtube

    In this episode we explain the process of SEO for your YouTube videos. Optimizing videos requires attention in 5 different fields of the "information and settings" tab of your video. Though optimization really relates to anything to improve views of the video, we are restricting this episode to optimizing your video through: 1) File Name 2) Title of Video 3) Description 4) Thumbnail and 5) Tags. Optimization will help increase the total number of views of your videos by getting your videos to rank well.

    • 12 min

Customer Reviews

DJW in DC ,

Accessible and Applicable - A Must-Listen

Health-care providers and administrators can learn a lot from these short, accessible, and informative podcasts. Russ & Randy know their subject and provide hands-on advice that will help all practitioners navigate this challenging market. With excellence in their respective fields of medicine and real-world experiences to address the subtleties and nuances of managing a practice and individualizing care, Russ & Randy are an important listen for all health-care practitioners.

YouGotThisInLife ,

Quality, Actionable, and Practical

I stumbled onto Russ and Randy show because I was looking for some quality and practical tips around marketing, and I found it. Even if you are not in the medical marketing world you can still learn some valuable information. Thanks for hosting this show. Good stuff!

Ddotnayrb ,

Easy and Informative

This is a must listen for the aspiring tech-savvy doctor. SEO and social media have changed the landscape for healthcare, and this podcast will help bring you up to speed!

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