Healthcare communications veteran and comic book author Buddy Scalera discusses the method and importance of storytelling in healthcare. Buddy identifies and interviews the most relevant trends and news impacting pharmaceutical and healthcare brands today.
RxDM Storycast EP11: Fred Bennett – Digital Health Marketing Thought Leader
In this episode, Buddy talks to digital health scholar and digital multichannel marketer Fred Bennett. Fred is a senior Marketing and Technology leader who has successfully led digital transformation and technology innovation for world-class healthcare companies, including Allergan, Forest, and Pfizer. This audio podcast is a follow-up conversation to the Fierce Pharma Marketing Forum conference on March 6-7, 2018 in New York City. The panel “Marketing Off the Beaten Track” included Fred Bennett, Buddy Scalera, and Yan Fossat of Klick Labs. The technology and innovation discussion was moderated by Beth... The post RxDM Storycast EP11: Fred Bennett – Digital Health Marketing Thought Leader appeared first on Rx Digital Marketing.
RxDM Storycast EP10: Dr. Brad Wyble of Penn State – Podcast
In this episode, Buddy Scalera talks to Dr. Brad Wyble, Associate Professor at Penn State University. If his name sounds familiar, it may be because I’ve referenced his work in this podcast and in presentations that I’ve made at conferences, including Content Marketing World. Dr. Wyble is a Harvard-educated PhD who teaches in the Penn State University Department of Psychology. Dr. Wyble studies visual cognition with an emphasis on exploring how a visual stimulus becomes a consciously accessible representation. He’s published a wide range of papers on psychology, vision, and... The post RxDM Storycast EP10: Dr. Brad Wyble of Penn State – Podcast appeared first on Rx Digital Marketing.
RxDM Storycast EP09: Chris Conner of Life Sciences Marketing Podcast
In this episode, Buddy Scalera speaks to Chris Conner, the producer of the Life Sciences Marketing Radio podcast to learn more about audio and podcasting in pharmaceutical marketing. Buddy Scalera: Today I have a very special guest, almost a meta guest. In fact, I’ve appeared on this guy’s talk show podcast and had a great time and learned a lot and continue to listen to his podcast and then as I’ve been listening more and more, I’ve realized he would make a great guest. So Please, give a warm... The post RxDM Storycast EP09: Chris Conner of Life Sciences Marketing Podcast appeared first on Rx Digital Marketing.
RXDM Storycast EP08: Jeff Greene of DRG Digital Manhattan Research
https://s3.us-east-2.amazonaws.com/rxstorycast/Jeff-Green-DRG-mixdown-v1a.mp3 RX Digital Storycast Episode #08: Jeff Green, author, speaker, and VP Digital Strategy & Insights for DRG Digital In this episode, Buddy Scalera speaks to Jeff Greene to get the story behind DRG Digital, the company that creates Manhattan Research reports. We talk about Jeff’s experience as an author, a speaker, and as a digital marketing thought leader. Learn about how Manhattan Research reports are utilized by modern healthcare marketers to develop effective campaigns based on research. We discuss how data can be used to communicate with physicians through... The post RXDM Storycast EP08: Jeff Greene of DRG Digital Manhattan Research appeared first on Rx Digital Marketing.
RXDM STORYCAST EP07: Jeanne Barnett of CysticFibrosis.com
In this episode, Buddy speaks with Jeanne Barnett of the online patient community CysticFibrosis.com. LINKS: Web: http://cysticfibrosis.com/ Twitter: https://twitter.com/knowcf Facebook: Facebook.com/knowcf LinkedIn: https://www.linkedin.com/in/jeannebarnett/ Buddy Scalera: We are here on the next episode of Rx Digital Marketing, the Storyteller edition and I am joined by a fascinating person. I’d like to introduce you to Jeanne Barnett of CysticFribrosis.com. Jeanne`, welcome to the show. Jeanne Barnett: Thanks Buddy. I’m so happy to be here. Buddy: So Jeanne, before we get started can you explain a little bit about the health condition of cystic fibrosis so... The post RXDM STORYCAST EP07: Jeanne Barnett of CysticFibrosis.com appeared first on Rx Digital Marketing.
RXDM STORYCAST EP06: Personas in Healthcare Communications for Pharma Marketers
RXDM STORYCAST EPISODE #06: Personas in Healthcare Communications for Pharma Marketers Let’s talk about your customers. Do you know who they are? Of course you do. You have a list of customers in a sales database, right? Not so fast. Let’s take a step back to consider the entire customer ecosystem. Sure, you have the customers who purchases your product. They have names, locations, and account numbers. But what about the entire ecosystem that surrounds that purchase? Do you know who they are and what their needs will be? Let’s talk... The post RXDM STORYCAST EP06: Personas in Healthcare Communications for Pharma Marketers appeared first on Rx Digital Marketing.