10 episodes

Healthcare Technologist, CTO, and Content Engineer Matt Balogh discusses the systems behind the strategies and the strategies that will make them work for you. With an ear toward MarTech Matt talks mobile, social, CRM, NPP, strategy and more. Matt identifies the most relevant MarTech trends, news, and interviews impacting pharmaceutical and healthcare marketing today.

Rx Digital Marketing's MarTech Podcas‪t‬ Matt Balogh

    • Business
    • 4.5 • 4 Ratings

Healthcare Technologist, CTO, and Content Engineer Matt Balogh discusses the systems behind the strategies and the strategies that will make them work for you. With an ear toward MarTech Matt talks mobile, social, CRM, NPP, strategy and more. Matt identifies the most relevant MarTech trends, news, and interviews impacting pharmaceutical and healthcare marketing today.

    SEO and SEM for Digital Marketers — Part 2

    SEO and SEM for Digital Marketers — Part 2

    Download Episode Overview This is Part 2 of the Search Engine Optimization and Search Engine Marketing, or SEO and SEM as they’re more widely known.  In the first part of the SEO/SEM series I covered the basics of what is SEO and SEM, how are they alike, and how are they different.  I also discussed a few tools from google that will help you get started.  If you haven’t checked that out yet, you definitely should follow this link: SEO & SEM for Digital Marketers — Part 1. In this post I’m going to... The post SEO and SEM for Digital Marketers — Part 2 appeared first on Rx Digital Marketing.

    SEO and SEM for Digital Marketers – Part 1

    SEO and SEM for Digital Marketers – Part 1

    Download Episode Overview The first thing I need to do is define a Search Engine and the Search Engine Results Page, or SERP as we call it.  Next I’m going to define SEO and SEM, then cover the similarities and differences because it’s extremely important that SEO and SEM are not used interchangeably.  Once you have a good understanding of what they are I’m going to cover a bit on how to do it.  But to get there we’ll have to start off by defining and describing some of the... The post SEO and SEM for Digital Marketers – Part 1 appeared first on Rx Digital Marketing.

    Blockchain and Bitcoin for Digital Health Marketers

    Blockchain and Bitcoin for Digital Health Marketers

    Download Episode Overview Bitcoin is a cryptocurrency, or secure digital medium for exchange that was created mysteriously in 2009 and quickly rose to global fame.  The technology behind Bitcoin is called blockchain.  Blockchain is an open-source, decentralized, and secure protocol often referred to as “the trust protocol”.  With over $1 billion in venture capital invested over the last five years, many people think that blockchain has amazing potential in nearly every industry.  As such, blockchain technology has been applied to numerous industries outside of its origin of cryptocurrencies including supply... The post Blockchain and Bitcoin for Digital Health Marketers appeared first on Rx Digital Marketing.

    5 Internet of Things Considerations (IoT) for Digital Health Marketers (Part 2)

    5 Internet of Things Considerations (IoT) for Digital Health Marketers (Part 2)

    Content Engineer & MarTech expert Matt Balogh discusses considerations for your next or first Internet of Things (IOT) project, what it is, and how you can apply the Internet of things to your digital health marketing. Download Episode. The post 5 Internet of Things Considerations (IoT) for Digital Health Marketers (Part 2) appeared first on Rx Digital Marketing.

    5 Internet of Things Considerations (IoT) for Digital Health Marketers (Part 1)

    5 Internet of Things Considerations (IoT) for Digital Health Marketers (Part 1)

    Content Engineer & MarTech expert Matt Balogh discusses considerations for your next or first Internet of Things (IOT) project, what it is, and how you can apply the Internet of things to your digital health marketing. Download Episode. The post 5 Internet of Things Considerations (IoT) for Digital Health Marketers (Part 1) appeared first on Rx Digital Marketing.

    Intro to AI for Digital Health Marketers

    Intro to AI for Digital Health Marketers

    Download Episode. Overview To best introduce you to Artificial Intelligence (AI) I’m going to start out with a little history lesson.  Next I’m going to introduce and define a few terms like deep learning, and natural language processing.  Then I’m going to cover structured and unstructured data, and get into natural language processing.  And, finally, I’ll sum it up with a couple of good examples of AI in healthcare and some steps for really making it happen within your organization. A Brief History of Artificial Intelligence In 1948, in response... The post Intro to AI for Digital Health Marketers appeared first on Rx Digital Marketing.

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