RXA Presents: Real Intelligence RXA

The Real Intelligence team spoke with Anna Banks, SVP, Personalization and Performance Marketing, Sephora North America. Anna leads the data-driven side of Sephora North America Marketing including market research & insights, lifecycle marketing and paid media. In her career, Anna has held marketing leadership positions at Walmart.com and Fair Trade USA and spent over 15 years at top marketing agencies. She is also part of an angel investing network focused on funding and empowering under-represented entrepreneurs.
In this episode, we talk about Anna's career journey, being a woman in a technical career, marketing analytics tips, career advice, and much more!

The Real Intelligence team interviewed Claude Silver, Chief Heart Officer at VaynerMedia, where she fuses empathy with agency to unlock employee potential and foster a culture of belonging. Claude discusses her career journey and how she became the world's first Chief Heart Officer, the importance of diversity in the workplace, developing career paths in tech, fostering a sense of belonging in the workplace, and much more!

The Real Intelligence team interviewed Heather Fitzgerald, Senior Vice President of Distribution Intelligence, Data, and Salesforce at Jackson. Heather discusses her career journey and how she grew a passion for data storytelling within her work at various companies, industries, and roles. Heather also provides her framework for building a data story and optimizing business practices with data, discusses the importance of mentorship, cultivating a natural curiosity with data, and much more!

The Real Intelligence team sat down with Kristie Rowley, Principal Data Scientist and Director of Data Science at Domo, to discuss careers in data science. Kriste describes her career path as “meandering” and has worked in a variety of industries throughout her life, until her current role leading the data science team at Domo. She offers great career advice, discusses the importance of mentorship, talks through strategies for navigating various data science roles, and much more!
Kristie earned her PhD from Vanderbilt University and has worked as a data scientist and organizational behavior consultant for over 25 years. She has used data science and machine learning to effectively inform the business decisions and strategy of numerous organizations, including Fortune 500 companies, non-profit organizations, governments, and policy institutes. Dr. Rowley also specializes in data science, machine learning, and artificial intelligence education. Throughout her career, she has designed and taught graduate-level statistics, data science, and machine learning courses at numerous universities. She has translated this experience into her current role at Domo by working with organizations to effectively develop and scale up their production data science processes and practices. Her work can be viewed in more than 25 peer-review, research articles that demonstrate her passion for data science and its many real-world applications.

Our second Real Intelligence podcast guest is Mary Carse! Katia Sausys and Anna Schultz sat down with Mary to discuss her career in marketing analytics, learn how she tells stories with data, and share her perspective on the industry. Mary is a seasoned, results-oriented marketer who has held senior positions at a variety of agencies and brands across the globe during her over 30 year career.  Her experience covers both B2C & B2B marketing strategy, planning & implementation. In her current role, Mary is a Global Marketing Strategy & Planner within HP Inc’s marketing organization.  She is responsible for driving brand and initiative portfolio strategy for HP’s Commercial PC Marketing.

Our first Real Intelligence podcast guest is Leigh Wojtkiewicz! Jason Harper and Anna Schultz had the opportunity to sit down with Leigh to discuss her decade-long career in data and analytics for college athletics. Almost completely self-taught, Leigh has held positions from business analyst, to SQL developer, to analytics product manager at mid-major and Power 5 schools, a Conference office & network, and industry partners. She is also the co-founder and president of Sports Data, Analytics, and Technology Association, a non-profit focused on data literacy and analytics adoption in sports business. In her current role at Notre Dame, Leigh is responsible for the strategic use of data and analytics across all aspects of the athletic department.