When big league authors like Tim Ferriss of 'The 4-Hour Workweek' fame need help with their book projects, they call Ryan Holiday. Ryan is particularly gifted at marketing, or "growth hacking" as has become the rage. And Ryan's an accomplished writer in his own right. His latest book, 'The Obstacle is the Way: Turning Adversity into Advantage', is a powerful read about the stoic qualities needed to get unstuck in your career and life. As a voracious reader (including the classics), Ryan draws upon a great wealth of knowledge for his book. Ryan joins me in this episode to talk about how stoic qualities are wonderfully advantageous for writers, and how they can embrace some "growth hacking" techniques to support their projects. Ryan is one of the smartest guys I know and have had the pleasure to speak with. I think this episode will prove such. Consequently, I think you'll really like it. Enjoy! And for more, find us on Twitter @WinningEdits or #AuthorMBA. Enjoy!