46 min
Ryan Reynolds: How to Make Your CEO Your Spokesperson Remarkable Marketing
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- Marketing
Humanizing your brand is one of the most difficult challenges in marketing.
But there’s a proven solution to getting people to associate your business with more than just its logo: a spokesperson.
A spokesperson is the voice and face of your company. It can’t just be anybody. You need someone with a trusted voice. Someone who can speak about your product with authenticity. Someone who can talk to your customers in the language they use. And it doesn’t have if that someone is a little charming, too.
This week, we’re taking lessons from comedic actor and entrepreneur Ryan Reynolds, who has become the face of his own brands like Aviation Gin and Mint Mobile.
Here to help us is SaaS SEO thought leader Liam Barnes, Head of Demand Generation and Programs at Bionic, an application security posture management platform. With Ryan and Liam by our side, we’re showing you how to choose an effective spokesperson, why hiring a celebrity isn’t so far out of reach, and why you shouldn’t gatekeep your content.
Humanizing your brand is one of the most difficult challenges in marketing.
But there’s a proven solution to getting people to associate your business with more than just its logo: a spokesperson.
A spokesperson is the voice and face of your company. It can’t just be anybody. You need someone with a trusted voice. Someone who can speak about your product with authenticity. Someone who can talk to your customers in the language they use. And it doesn’t have if that someone is a little charming, too.
This week, we’re taking lessons from comedic actor and entrepreneur Ryan Reynolds, who has become the face of his own brands like Aviation Gin and Mint Mobile.
Here to help us is SaaS SEO thought leader Liam Barnes, Head of Demand Generation and Programs at Bionic, an application security posture management platform. With Ryan and Liam by our side, we’re showing you how to choose an effective spokesperson, why hiring a celebrity isn’t so far out of reach, and why you shouldn’t gatekeep your content.
46 min