41 min

S1 E18 - Searching for Opportunities in the Blue Ocean of B2B E-Commerce B2B E-Commerce Integrated: The untold perspective of IT leaders

    • Business

Isaiah Bollinger, CEO at Trellis, and Timothy Peterson, Client Advocate at Trellis, from "The Hard Truth About B2B E-Commerce" podcast join Arno for this special episode. These B2B e-commerce experts talk about how and why the largest brands in B2C e-commerce are just now waking up to the B2B market. Even so, they face strong headwinds in the B2B space because of the increased complexity of B2B tech. Overall, these two experts underline the need for B2B-first thinking and features.

Isaiah Bollinger, CEO at Trellis, and Timothy Peterson, Client Advocate at Trellis, from "The Hard Truth About B2B E-Commerce" podcast join Arno for this special episode. These B2B e-commerce experts talk about how and why the largest brands in B2C e-commerce are just now waking up to the B2B market. Even so, they face strong headwinds in the B2B space because of the increased complexity of B2B tech. Overall, these two experts underline the need for B2B-first thinking and features.

41 min

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