S1 E7: Garmin Elevating Brand Affinity with Authentic Storytelling Through Their Women of Adventure Campaign Maven Minds: Trailblazers of Modern Business

To stand out among competitors you have to create a memorable brand which is exactly what Garmin International is doing through the Women of Adventure campaign. Associate Creative Director Rebecca Sommers shares some insight on the mission behind this incredible campaign and why they feel so passionately about the stories their sharing. Through this campaign, Garmin has focused on sharing and celebrating the amazing athletic adventures and unbelievable feats that women are experiencing, to mo...