S1.Ep3: How to Build a “Minimum Viable Product” for Your New Business Start Up Heart Up: A Cozy Podcast Home for Everyday Entrepreneurs

Are you an entrepreneur ready to start a new business or develop a new product idea, either physical, digital, or service-based? If so, how do you know that your potential customers will actually buy your product? This episode is jam-packed with techniques to investigate + validate your product ideas before you over-invest in the wrong direction. Kae walks through 5 steps to test the commercial viability of your new product idea. She also briefly introduces patent law, including how crazy loco it is that only 2.5% of applied-for patent applications ever actually result in licensing or commercializing a real product. Kae explores mindful product design, product development, lean prototyping, beta-testing your product with real customers, collecting customer feedback, and incorporating customer feedback into your products to ensure you are making informed strategic business decisions. Kae also lets you into her own experience with testing her prototypes and minimum viable product for a guided business journal for new entrepreneurs to start a new business from scratch. Listen for all this & more on episode 3 of the Start Up Heart Up Podcast. Music by Lindsay Dunphy! Check out our DIY resources for entrepreneurs on startupheartup.com/products