S1E02: Andy Murray on The Secrets to Problem Discovery

Is there a trick to quickly uncovering the problem most impacting my customer?

Tune in to today’s episode where Andy Murray talks about Question 1 of the 5 Big Questions when starting a bigQUEST: What is the single biggest problem we need to solve?

Andy will share how to use storytelling and mystery-solving skills when problem-discovering, and how to know for sure that you’ve achieved your goal.

For more information on the bigQUEST Framework, find us at bigQUEST.com.