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S1E04: Examining Education Making the Media

    • Business

While the fundamentals of journalism are pretty consistent, the only constant in the news business is the pace of change. Today’s business models, content types, delivery methods, and more are so starkly different from even a few decades ago as to be nearly unrecognizable—and the future promises more evolution. How can colleges and universities keep up and produce the talent this industry needs?  

In this episode, we ask: How can academia keep pace with industry changes and prepare entry-level talent for the industry? How can academic institutions tighten ties with industry groups to better prepare students for success? And how can they prepare students for future needs that we can’t even anticipate today?

Our Guest This Episode

Jill Mitchell is a professor at the S.I. Newhouse School of Public Communications at Syracuse University, where she teaches Avid Media Composer and is the OverDrive operator and newscast director for the Broadcast and Digital Journalism program. Before teaching, she worked in local TV news as a newscast director. She holds a Master of Arts in Television, Radio, and Film from Syracuse and a Bachelor of Science in Television and Radio from Ithaca College.

More Resources

For more on this topic, check out:


How Millennials Get News: Insight for Broadcasters on Retaining This Demographic

The Evolving Role of the Broadcast Journalist

Avid Learning Partner (ALP) Program


Contact Us

Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.

Credits

Host: Craig Wilson

Producer: Rachel Haberman

Social: Wim van den Broeck

Promotion: Keri Middleton and Gina Pryor

Theme Music: Greg “Stryke” Chin

While the fundamentals of journalism are pretty consistent, the only constant in the news business is the pace of change. Today’s business models, content types, delivery methods, and more are so starkly different from even a few decades ago as to be nearly unrecognizable—and the future promises more evolution. How can colleges and universities keep up and produce the talent this industry needs?  

In this episode, we ask: How can academia keep pace with industry changes and prepare entry-level talent for the industry? How can academic institutions tighten ties with industry groups to better prepare students for success? And how can they prepare students for future needs that we can’t even anticipate today?

Our Guest This Episode

Jill Mitchell is a professor at the S.I. Newhouse School of Public Communications at Syracuse University, where she teaches Avid Media Composer and is the OverDrive operator and newscast director for the Broadcast and Digital Journalism program. Before teaching, she worked in local TV news as a newscast director. She holds a Master of Arts in Television, Radio, and Film from Syracuse and a Bachelor of Science in Television and Radio from Ithaca College.

More Resources

For more on this topic, check out:


How Millennials Get News: Insight for Broadcasters on Retaining This Demographic

The Evolving Role of the Broadcast Journalist

Avid Learning Partner (ALP) Program


Contact Us

Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.

Credits

Host: Craig Wilson

Producer: Rachel Haberman

Social: Wim van den Broeck

Promotion: Keri Middleton and Gina Pryor

Theme Music: Greg “Stryke” Chin

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