S1E29: The Intersection of Marketing and Technology

On this episode of Association Tech Insider, we discussed the overlap of Marketing and Technology, led by members of ASAE's Marketing Council and Technology Council.

Rhoni Rakos, Director of Digital Strategy at fusionSpan and TPAC members hosts Laura Sparks, Senior Marketing and Web Manager at Entomological Society of America and incoming ASAE Marketing Council Chair along with Amy Gavin, Director of Digital Strategy at American Society for Nutrition.

The conversation covers a wide swath of issues related to marketing technology, from the approach to marketing tools, how to measure the ROI of a tool, when to consider sunsetting a tool, and the importance of a close collaboration between the marketing and technology teams at your association.

Rhoni Rakos - https://www.linkedin.com/in/rhoni-rakos-0a02aa15/

Laura Sparks - https://www.linkedin.com/in/lauraelizabethsparks/

Amy Gavin - https://www.linkedin.com/in/amysgavin/

Please follow us to get more Tech Insights on LinkedIn: https://www.linkedin.com/company/asae-tpac