If you've had to market anything in your life or your job is to market or work with a marketing team, then you know by now that it's not a straight forward as one would first think. In the past, an advertisement was enough and you could plan significantly far ahead for your campaigns if the business had been steady. A billboard or add might run for a week, a month, or even a year before you changed it.
Now your marketing has to change and you may only have hours before it should go out. We spoke with CEO, Janet Mesh, who runs a marketing company called Aimtal. They practice agile and empathetic marketing in order to keep the audience at the center of the content they help create.
Special offer from Janet: http://aimtal.com/marketing-assessment
Looking for more information on this interview: https://www.doubleasolutions.net/blog/how-is-b2b-marketing-changing-to-be-more-agile/
Learn more about this episode and our podcast at https://www.doubleasolutions.net/everyday-business-solutions-podcast/
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